MARKET RESEARCH IN GREATER CHINA2016-18: THE CONTEXT OF THE HEALTHCARE MARKET IN CHINA

The majority of MedTech manufacturers feel that China will remain a stable business opportunity, growing 6 to 7% annually in the coming years, despite of an uncertain and restless global context. However, the position of international providers is successfully challenged by local manufacturers, turning the opportunity into a major competitive battlefield. The Chinese market is hard to grasp and quantify. There is the multitude of segments, as well as the complexity of its dynamics. Opportunities are plenty, but well camouflaged. The traditional segments have become mature markets. The growth in the hospital market will be fueled by tier 2 and 3 regions and cities, and by an explosive private sector. TforG has invested years into fine-tuned market intelligence in this challenging environment.

Operational Office Shanghai, China

MARKET RESEARCH IN GREATER CHINA2016-18: THE CONTEXT OF THE HEALTHCARE MARKET IN CHINA

Since 2010, TforG regularly conducts market research projects in China.

Our objective is to provide our customers with:

Reliable accurate data

Structured actionable information

Maximized future potential

3 components are of critical importance:

1. Adequate Segmentation Next to regional segmentation, TforG looks at healthcare insurance mapping,

tier 2 and 3 cities, private providers, etc.

Our team in Shanghai will select the appropriate segmentation parameters together with our customer.

2. Carefully selecting and qualifying the sources Instead of huge contact databases, access a performant “middle men” network

with knowledgeable healthcare professionals, who will identify and qualify the respondents that are able and willing to provide the required information.

Our senior management team continuously maintains and expands a network of “middle men”, covering all stakeholder segments of the market.

3. Designing a data acquisition process matching the Chinese context and capturing the future

The content and format of the questionnaires are in line with what our customer wants to accomplish, and are designed to generate optimal outcomes.

Shanghai OfficeTforG operates from its office in Shanghai to design market research projects in Greater China. Data Acquisition is also managed directly by the Shanghai team.

Both the analysts and consultants of the Shanghai and Antwerp operations contribute to the market-modelling, data processing and reporting.

References and credentialsIn the last few years TforG conducted research in China for Medtronic, Covidien, JNJ, GE, etc., in the fields of surgical devices and disposables, patient transport, imaging, and more.

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