Market research

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Market Research Music Magazine

Transcript of Market research

Market ResearchMusic Magazine

Top Music Magazines• Q Magazine• NME• We <3 Pop• MOJO• Kerrang• Rolling Stone• Mixmag• Deep House Amsterdam

Logos of magazines

Examples of front covers

Top House Artists• Oliver Heldens• Tchami• Avicii• Calvin Harris• Robin Schulz• Duke Dumont• Kygo• Philip George• EDX• Don Diablo

Billboard• The worlds premier music publication. It has been

running since 1894. It began as a weekly for billposting and advertising business. Its popular music charts have evolved into a primary source of information on trends in music. It has a background of people of all genders and jobs but with an interest for music.

• Billboard is an American company and the magazine isn’t sold in the UK

• Publisher: Prometheus Global Media• It is a New York City based media company that

was formed in 2009. The company also makes The Hollywood Reporter and Adweek.

We <3 Pop• A monthly magazine for pop loving

teenagers.• They give away free gifts such as lipstick,

have interviews, fashion tips, posters and pop quizzes.

• It is aimed at girls aged between 13-16.• Publisher: Egmont Publisher• Community readers: 135,000• Make a lot kids books like Go Girl and Frozen.

NME• NME (New Musical Express) is released

weekly and has been running since 1949. Its readers are 74% male and 26% female with a median age of 23.

• The publisher is: Time Inc. UK• Founded in 1968, it has a large

portfolio, selling 350 million copies each year.

MOJO• Mojo is an educator, a living archive and a

trusted source of musical excellence. Mojo is loved by its readers, the music industry, and by musicians alike, because it engages them on the subject they love the most.

• First published on 15th October 1993• Editor: Phil Alexander• Publisher: Bauer• It’s a large European-based media

company with its headquarters in Hamburg, Germany. The previous publishers were Emap but Bauer took over in 2008.