Market ResearchJacob Lawrence

Research MethodsOn the topic of research I decided to conduct some Quantitative research on the audience of music magazines. To conduct this research I decided to produce a survey online on a website called survey monkey. The research I found helped me to decide along with trends in the music magazine industry as to which sub genre my magazine would be.

What Gender are You?

This helped me to see that I had included a fair representation of both genders and accurately portrayed the public on a wholes opinions and habits to do with the magazine ,and specifically the music magazine, industry

How often do you buy MM?

This gave me an idea as to how often people bought music magazines, only people who bought music magazines got to this stage being just under 30% of the people I asked, which showed that the most ideal pattern to release magazines is monthly.

What features appeal to you most?

This revealed to me that Exclusive Interviews and Posters are the most appealing thing about music magazines this suggest that for my double page spread I should include an exclusive interview along with music gossip.

Does a featured artist effect Your decision to purchase a magazine

This shows that most people care about the artist on the front so people who are regarded as disliked in the music industry are a bad choice to put on the front of a magazine as expected.

Do you think there's a need for more instrument based magazines?

This shows the majority of non music magazine buyers think that a specific Guitar magazine for example would be well received and entice them to buy a magazine.