Fashion Jewelry

Beading jewelry for a long time

as a hobby.

Mother had back surgery

On bed rest for a long time

•Not just simple beaded jewelry

anymore.

Survey

Questions and responses.

How likely are you to make your own jewelry?

50% Not Likely, Prefer to purchase it made.

25% Not Often16.7% Sometimes8.3% Very Likely

How often do you

purchase fashion

jewelry in store?

66.7% 1 – 3 times

per month

25% 4-5 times per

month

8.3% Never

0% 6 or more times

per month

How often do you

purchase fashion

jewelry online?

75% Never

16.7% 1-3 per month

8.3% 6 or more per

month

0% 4-5 times per

month

What is your main reason for purchasing a

certain fashion jewelry?

58.3% To match an outfit they have or

want.

41.7% Like the design.

0% An actor/artist was wearing the same design

or Current fashion trend.

0% Religious beliefs or family traditions.

41.7% $31 or more.25% $10 - $1516.7% $16 - $2516.7% $26 - $30

41.7% $31 or

more.25% $10 -$15

25% $16 - $25

8.3% $26 - $30

33.3% $10 - $1525% $16 - $25

25% $31 or more

16.7% $26 - $30

How far are you

willing to travel to

a fashion jewelry

store?

50% 10 - 15 miles

25% 1 – 5 miles

16.7% 20 miles or

more

8.3% 5 – 10 miles

#1 Reason to

return to a fashion

jewelry store?

48% Style /

Variety

%26 Price

13% Customer Service

13% Store Location

More stores that sell supplies so you can

make your own jewelry

Not many store that focus just on fashion

jewelry.

Not a wide variety of style

Gabrielle Medina