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Market Research

Presenter: Maha H

Table of contentsTopic S.no

Market Research 1.

Types of Research 2.

Market Research Process 3.

Primary research 4.

Secondary Research 5.

Sampling Methods 6.

Types of Marketing Research 7.

MARKET RESEARCH IS THE PROCESS OF SYSTEMATICALLY GATHERING, RECORDING, AND ANALYZING DATA CONCERNING A PARTICULAR MARKETING PROBLEM.

Types of research

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Market researchProduct researchPricing research

Promotional research

Distribution research

Sales researchCompetitors

Environmental issue

Market Research ProcessProblem Definition

Development of an Approach to the Problem

Research Design Formulation

Data Collection

Data Preparation and Analysis

Report Preparation and Presentation

MARKET RESEARCH

Primary Market Research

Secondary Market Research

Sampling Methods

NEED AND PURPOSE OF

MARKET RESEARCH To identify consumer needs and market as a whole

To identify consumer tastes Due to changes in

technology Due to changes in economic

conditions Changes in the product

ranges of competitors Reduce the risk of

product/business failure Forecast future trends

Types of Market Research

Exploratory Research Clarifies the nature of ambiguous problems Does not provide conclusive details

Descriptive Research Describes characteristics of population Portrays the size of market Identify competitor’s actions

Casual Research Identifies cause and effect relationships between

variables E.g. Advertising

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