INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Market orientated

development of green wall

products

Dick Lauwerijssen

Stoke-on-Trent, 4-5th September 2014

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Contents of this presentation

• Introduction

• Influencing factors on development of a new product

• Results

• Questions

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Introduction

Darthuizer Group

• Since 1924

• Family owned business

• Three companies; Darthuizer nurseries, Darthuizer Oase-Lease and Mobilane.

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Introduction

Darthuizer Nurseries Darthuizer Oase-Lease

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Introduction

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Introduction

Mobilane Green Screen

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Introduction

Mobilane WallPlanter

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Introduction

Mobilane LivePanel

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Influencing factors on the

development of a new product Experience

• Electricity or water being switched off

• Inadequate light levels

• Unfavourable climate

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Influencing factors on the

development of a new product Input from research establishments

© Caroline Chiquet

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Influencing factors on the

development of a new product

Requirements from the market

Criteria for new greenwall product:

• Five weeks water storage

• No power requirement for smaller units

• Easy exchange of plant mixture

• Esthetics

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Results

LivePicture

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Results

LivePanel

New product launch

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Results

LiveDivider

• Concept based on cassette

• Water storage 5 weeks

• No pump / electricity

• Available soon

INTERNATIONAL GREEN WALL CONFERENCE - 4-5th September 2014 - The Green Wall Centre, Staffordshire University, Stoke-on-Trent, UK

Thank you

Questions?