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Market opportunity analysis
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Transcript of Market opportunity analysis
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Market opportunity analysis
Ira Solovyova, Dmitra Kyianytsia, Alexander Zezulinsky
Stanford 2012, Technology EntrepreneurshipIntelliart team presented
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How big
is this opportunity?
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Social network manager
which allows you to manage all social networks from one place,
helps you to be in touch with all your friends,
shows all updates in one place, save your time!
Brief description of idea
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1st task - Estimating the market size
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• How many people would need/want the product?
• How large is the market if they all buy the product?
• How many people need/can use the product?
• How many have the money to buy?
• Measure in money
• And target market….Questions for the research:
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1 billion social networks users = $5 billions
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More than 66% of adults are connected to one or more social media platforms!
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1 billion social networks users
1M users in need to integrate according to hootsuite.com
2M users have Mindjet for Graph-like interface
700k users gained by PearlTrees.com with graph-like interface for bookmarks
Considering a product cost at 5$/month, market size up to 5M and 5% of paying users – it can be $15M/year
Hypothesis
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but we have a great amount ofCompetitors!
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Key question:
“What is the point of
difference?”
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2nd task - Do a Survey to gain more information about your target customers.
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3d step – face to face interviews!
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what we have learned from the customer feedback
Customers really have the problem of integration all the social data they manage
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Currently they copy/paste to publish and use all great quantity of services to view information
what we have learned from the customer feedback
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People are interested in our solution mostly for the following:• Classifying data: search, filter, group by, tag• Sources integration: sites, services, networks• Managing subjects and messaging about it: easy access to conversation in history by
date, reference to concrete subject, person I had discussed it with• Connected view: visualization for integrated data
People would like to pay about $5 a month for a privacy in such system
And it would be nice to have integrated as much services as possible
What we have learned from the customer feedback
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face-to-face interviews has led us to change our Business Model
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• Classified news (search, filter, tag)• Sources integration (magazines, blogs, social network wall)• Discussions on news with people “on the same page”• Graph view (connected visualization)
• And it would be nice to have comments, bookmarks, ideas integrated soon!
Custom News Reader – our new product!
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Customize your life!