Market opportunities of Aviator sunglasses

an outline about the history and the development of the “Pornobrille“

• invented in 1937 by Ray-Ban

• first customer (for years): US Air Force

• standard equipment in dogfights and day missions

• designed with „form follows function“

• 70s: famous with rock musicians

• 80/90s: skateboard community

Ray-Ban & The Air Force

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Facts

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Facts

Origin

Facts

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• high diameter (50 mm +)• thin metal frames• covering entire range of the eye• slightly bulged out• Polarization (since 1941)

Stars of the „Pornobrille“

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• world famous with Tom Cruise in „Top Gun“• used by porn actors in the early 70s

• „Pornobrille“

• fits with a moustache („Pornobalken“)

Market Development

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Market share

Absolute Market*

*in millions

Prospects

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• European markets currently under pressure• Chinese manufacturers enter the market• High-class brand provider (= profitable)• Asian markets develop quickly• concentrating on focus groups, such as:

• rockstars• pilots• american cops

• journalists• modern business students

RWS e.V.

Origin

Types

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Further Information

Running with Sunglasses e.V. Am Eichwald 627283 Verden/Aller

2006 issues:• Volkswirtschaftliche Konsequenzen des Pornobrillenhandels• Competence-based Pornobrillen Brand Management

www.rws.us.ttJust do not take everything serious that comes to your mind ;-)

Sources: Brain, Internet