MARKET NEED ASSESSMENT AND SUPPLY CHAIN ANALYSIS … scheme/Report__jyotsna_IIFM.pdfdirection...

Summer Project report:

“Market Need Assessment and Supply Chain Analysis in connection with the producer

organization engaged in Soybean and Wheat seed Production”

(Summer Internship Report Submitted in Partial Fulfillment of Post Graduate Diploma in Forestry Management)

Submitted By

JYOTSNA SINGH

PFM 2009-11

At

MP SCHOOL OF GOOD GOVERNACE AND POLICY ANALYSIS

For

Madhya Pradesh District Poverty Initiatives Project (MP-DPIP) (Panchayat & Rural Development Department, Govt. of M.P.)

Declaration

I, Jyotsna Singh do hereby declare that the project entitled “Market Need Assessment and

Supply Chain Analysis in connection with the producer organization engaged in Soybean

and Wheat seed Production” is an original work. The contents of this project report have

not been published before and reflect the work done by us during our Summer Internship

Component of the Post Graduate Diploma in Forest Management of the Indian Institute

of Forest Management, Bhopal from 5th April 2010 to 11th June 2010 with MP School of

Good Governance and Policy Analysis for the Madhya Pradesh District Poverty Initiatives

Project (MP-DPIP) (Panchayat & Rural Development Department, Govt. of M.P.).

Place: MP-DPIP, Bhopal Jyotsna Singh,

Date : PFM 2009-11

Acknowledgement

I express my sincere gratitude to Prof. H. P. Dikshit (Director General, School of Good

Governance and Policy Analysis) ,Dr.Umesh Pandey (Director, Knowledge Mangement,

School of Good Governance and Policy Analysis), Mr. Rajesh Tripathi (Agriculture

Coordinator, DPIP, Bhopal ) for providing me an opportunity to work on this project. I am

very grateful for their constant support and guidance throughout the duration of the entire

project. I am also thankful to Mr. Rajiv Singh (DPM, Samarth PC, Shajhapur) and JD,

Deparment of Agriculture for their invaluable inputs & guidance during the course of the

project. I express my sincere gratitude to Mrs. Garima Sundaram (Business and

Development Coordinator) and Mr. Gaurav Khare, Mr. Pankaj Dikshit (District Ag.

Coordinator) for their invaluable help, constant motivation, and their ready to help attitude

during the execution of my entire project. I am also grateful to the help, support and

direction provided by Dr. Mridula (Prof. Ag. Institute, Indore) and Dr.A.S Chandel on

field and also thankful to all the Staff Members, Field officers and Communities who

supported me during the entire course of project.

I express my sincere thanks to Dr. B.P. Pethiya, director, Indian Institute of Forest

Management and our present summer internship coordinator, Prof. Manmohan Yadav,

Indian Institute of forest Management for their guidance and support. I also express my

thanks to Capt. Anil Khare and Prof. Parul Rishi, (Faculty Indian Institute of Forest

Management, Bhopal) for their encouragement and guidance. Lastly, I thank my parents,

family members and friends for their constant support in my endeavor.

JYOTSNA SINGH

MARKET NEED ASSESSMENT AND SUPPLY CHAIN ANALYSIS IN CONNECTION WITH THE PRODUCER COMPANY

ENGAGED IN WHEAT AND SOYBEAN SEED PRODUCTION 2010

CONTENTS

Executive summary .................................................................................................................... 1

Introduction ................................................................................................................................ 3

M.p. School of good governance and policy analysis ............................................................ 3

Vision .................................................................................................................................. 3

Mission ................................................................................................................................ 3

Objectives ............................................................................................................................ 3

Aim of the scheme............................................................................................................... 4

District poverty initiative program ......................................................................................... 4

Project outlay....................................................................................................................... 4

Project area of implementation ........................................................................................... 5

Project objective .................................................................................................................. 6

Summer project .......................................................................................................................... 7

Producer company ..................................................................................................................... 8

Introduction ............................................................................................................................ 8

Agriculture and farmers‟ needs ........................................................................................... 8

Expectation of agri-business enterprises ............................................................................. 8

The cooperative option ........................................................................................................ 9

Producer companies ............................................................................................................ 9

Salient provisions of companies act relating to producer companies ..................................... 9

Formation .......................................................................................................................... 10

Objects ............................................................................................................................... 10

List of producer companies .................................................................................................. 11

Producers companies promoted by government of madhya pradesh under district poverty

initiatives project ............................................................................................................... 11

Seed production system in india .............................................................................................. 12

Breeder seed ......................................................................................................................... 12

Foundation seed .................................................................................................................... 13

Certified seed ........................................................................................................................ 13

Total quality seed production by national agricultural research system ........................... 14

Production / availability of certified/quality seed (qty in million tonnes) ........................ 14

Role of public & private seed sector .................................................................................... 14

Phases of seed certification ................................................................................................... 15

Indian seed sector ..................................................................................................................... 16

Technology linkages ............................................................................................................. 17

Soybean .................................................................................................................................... 18

Producers of soybean ............................................................................................................ 18

Important world soya markets .............................................................................................. 19

Production in india................................................................................................................ 19

All india statement area coverage yield and estimates of yield of soybean during kharif

2007. .................................................................................................................................. 20

Indian soybean market .......................................................................................................... 20

Factors influencing soybean markets ................................................................................... 21

Major trading centres of soybean ......................................................................................... 21

How big is the market in india for soya meal and soya oil? ................................................. 21

What is the export potential for soya meal? ......................................................................... 22

Advantages of indian soya in world market ......................................................................... 22

Challenges ahead .................................................................................................................. 22

All-india area, production and yield of soyabean ............................................................. 22

Wheat ....................................................................................................................................... 23

Varieties of wheat ................................................................................................................. 23

India in world wheat industry ............................................................................................... 24

Factors influencing wheat markets ....................................................................................... 24

World wheat supply and disposition .................................................................................... 25

Wheat economics .................................................................................................................. 25

Indian scenario ...................................................................................................................... 25

Global scenario ..................................................................................................................... 26

Research methodology ............................................................................................................. 26

Objectives ............................................................................................................................. 27

Planning ................................................................................................................................ 28

Issue and audience ............................................................................................................. 28

Planning team .................................................................................................................... 28

Goals and objectives.......................................................................................................... 29

Audience characterization ................................................................................................. 29

Research study and data collection ....................................................................................... 29

Market need assessment ....................................................................................................... 30

Outline: ................................................................................................................................. 31

Marketing analysis - what is it? Why should it be conducted? ......................................... 31

Market analysis questionnaire ........................................................................................... 32

The complete process ........................................................................................................... 33

A. Defining the problem.................................................................................................... 33

B. Analysis of the situation ............................................................................................... 33

C. Obtaining data specific to the problem ......................................................................... 33

Supply chain analysis ........................................................................................................... 34

What is a supply chain? ..................................................................................................... 34

How to conduct supply chain analysis? ............................................................................ 34

Questionnaire .................................................................................................................... 35

Supply chain analysis and market need assessment ................................................................ 38

Observation and findings ...................................................................................................... 38

Information about the suitable varieties for different districts of m.p. ............................. 38

Crop: wheat ....................................................................................................................... 39

Supply chain for seed production in india ......................................................................... 41

Seed supply chain in madhya pradesh............................................................................... 41

Seed supply chain in connection with producer company ................................................ 42

Supply chain discrepancies or constraints ............................................................................ 49

Adaptive trial ..................................................................................................................... 49

Indent problem .................................................................................................................. 49

Result of questionnaire ......................................................................................................... 50

From the members of the producer company of the at samarth kisan producer co. Pvt.

Ltd. Shajapur ................................................................................................................... 50

From the non members of the producer company of shajhapur and indore district .......... 50

Varietal preference ............................................................................................................ 50

Soypsi outreach among farmers ........................................................................................... 51

Statistics of seed production wrt department of agriculture ................................................. 52

Agency-wise supply position of soybean to department of agriculture 2009 ..................... 57

Detailed outline of the producer companies ............................................................................ 60

Estimation of market need .................................................................................................... 63

Division and district wise area , yield and production of soybean in mp and calculation of

market need analysis ................................................................................................................ 64

Seed production program through breeder seed - 2009 ........................................................... 72

Seed production program through f/s during 2009-10 ............................................................. 72

Recommendations .................................................................................................................... 73

Marketing.............................................................................................................................. 73

Quality promises ................................................................................................................... 73

Inventory credit for small-scale farmers ............................................................................... 74

Pooling of produce of all producer company ....................................................................... 74

Brand promotion ................................................................................................................... 75

Developing transportation facility ........................................................................................ 75

Extension practices to increase soypsi outreach ................................................................... 75

Developing additional facilities ............................................................................................ 75

Entering favourable business ................................................................................................ 76

Retail outlets ......................................................................................................................... 76

Personal development and training alternatives ................................................................... 76

Bibliography ............................................................................................................................ 78

MARKET NEED ASSESSMENT AND SUPPLY CHAIN ANALYSIS IN CONNECTION WITH THE PRODUCER COMPANY ENGAGED IN WHEAT AND SOYBEAN SEED PRODUCTION

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EXECUTIVE SUMMARY

Agri-business enterprises after making substantial investment in capital infrastructure for building the

supply chain look for consistent continuous and adequate supplies of produce on an ongoing basis. In

the existing market mechanisms of agricultural mandis, there is no premium for quality, nor are there

long term relationships. Agribusiness enterprises are therefore increasingly looking for direct tie-up

with farmers to source the agricultural produce required by them. As these enterprises do not have the

capacity or intend to deal with individual farmers, they are looking for aggregators or intermediary

institutions that can pool produce in adequate quantity and help them to deal with a large number of

small landholding farmers. Cooperative institutions although a good option but could not emerge as

successful business enterprises instead only as extended arms of the State. Producer companies

possess unique elements of cooperative business with a regulatory framework similar to that of

companies wherein only persons engaged in an activity connected with, or related to, primary produce

can participate in the ownership.

'The Government of Madhya Pradesh under District Poverty Initiatives Programme (DPIP) has

promoted a large number of Producer Companies in various parts of the state which has resulted in

multiple benefits ranging from equitable farmers remuneration, higher realization of agricultural

produce, improvement in standard of living of farmers etc. But still the market potential is not tapped

to its fullest to unleash maximum targeted benefits to the small and marginal farmers and agricultural

labourers and higher share of consumer price. Therefore this study is undertaken to assess the market

need and analyse supply chain in connection with the producer companies engaged in Soybean and

wheat production.

Seed is key business activity of the company because of its growing need & existed captive market

within DPIP's area. New clients & significant market area is developed by DPIP through huge

investment on land, water & PVSP and transferred mainly whom, who were not the clients of regular

market earlier. Seed replacement rate (SRR) and Cultivar (Variety) Replacement (CRR) of MP is the

poorest in comparison to other state of country which provides tremendous opportunity for working of

seed.

Although seed & varietals replacement rate of the state is poor but it is increasing significantly from

last 5 years. Increasing seed replacement rate and awareness level amongst farmers has created huge

seed demand in rural area also. Role of private seed companies is also significant in order to

motivating rural farmers for new seeds and varieties. However timely supply of good quality seed in

reasonable price, is still a big problem in the rural areas. Quality seeds which supplied by private seed


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companies are generally not affordable by our small & poor farmers. These circumstances have

therefore created new niches & opportunities for opening new seed companies in the rural areas.

Presently total seed supplied by all govt. agencies in the state is 1 lakh tones (official figure of state

Dept. of Agriculture) which is covering only 10% of crop area while actual seed demand is more than

5 lakh tones where private seed companies are presently supplementing only 25% (1 lakh MT) of

remaining seed demand. Hence there is huge gap between demand and supply of good quality seed in

the state and district level which can easily be tapped.

For the producer companies there is immense potential to tap the seed market and do the profitable

business but it lacks in the infrastructure facility due to which there is low growth rate. Moreover due

to lack of advertising and communication for the companies spread still there is a gap between the

targeted members and the actual. Proper market planning of the companies has to be done to ensure

the untapped market potential of the companies.


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INTRODUCTION

M.P. SCHOOL OF GOOD GOVERNANCE AND POLICY ANALYSIS

School of Good Governance and policy analysis is an autonomous institution of Madhya Pradesh

Government; its chairman is the chief Minister of MP state and chief secretary of state. It will help in

taking assistance of specialist from many prestigious institution like Indian Institute of Managements

and Indian Institute of Forest Management with due coordination from other important department of

Madhya Pradesh to analyze the current structure of government policies and to suggest reforms

according to that, "Good governance is epitomized by predictable, open and enlightened policy-

making, a bureaucracy imbued with a professional ethos acting in furtherance of the public good, the

rule of law, transparent processes, and a strong civil society participating in public affairs”

(WorldBank) This institution will work towards the establishment of good governance in Madhya

Pradesh State. Its vision and mission are stated below:

VISION

“Equal opportunity to all through Good Governance geared to improve the quality of lives of our

People.”

MISSION

“Develop Knowledge Resource Hub and Repository and other strategies, to motivate and encourage

strengthening of Good Governance which is more transparent, participative, accountable and focused

on improving the quality of lives of our people.”

The School of Good Governance and Policy Analysis is to act as a knowledge resource hub with the

aim to to facilitate a multi-disciplinary network of governance, To recognize and promote research,

good practices, and overall improvement in practices of governance globally, with focus on Madhya

Pradesh with the help of professionals, organizations/associations in the relevant areas.To achieve

this, the School have the following objectives:

OBJECTIVES

In the Global-Local context, act as “Think Tank” in the field of good governance.

To analyze the policies of government and to assess their impact on the targeted groups.

To analyze key issues in good governance, identify problems and to suggest solutions for

them, develop action plans and support implementation of these plans.

To create a bank of “Best practices”, methodologies and e-governance programmes and their

dissemination.


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To provide consultancy services for improving prevailing administrative system and their

required restructuring.

To identify those areas for change and reform that will make the most positive impact in

improving administrative performance and achievements.

To provide institutional mechanism to local, national and international institutions and stake-

holders for people‟s centric administration.

To provide technical support and advisory services to the local bodies, states, national and

international institutions in the areas of Programme structuring and implementation, action

research, change management and administrative reform.

Scheme of Internship for Bright Young Students*

AIM OF THE SCHEME

To attract, nurture and harness the young intellectual capital for the cause of strengthening

good governance

To familiarize the interested and willing bright young students with the overall process of

Development of the State along with hiring their services for short term researches connected

with analysis of policies, projects, schemes etc.

Internship is very different from any regular job in the government. However, over a period of time it

will generate a pool of young minds especially oriented to accept new challenges and problems

encountered in achieving the goals of good governance. Under this scheme Disrict Poverty Initiative

Program wanted to analyze the current structure of Producer Companies , so intern from SGPA was

selected and allotted project titled as:

Market Need Assessment and Supply Chain Analysis in connection with the producer

organization engaged in Soybean and Wheat seed Production

DISTRICT POVERTY INITIATIVE PROGRAM

The District Poverty Initiatives Project (DPIP) is an ambitious project of the Government of Madhya

Pradesh for the alleviation of poverty in the State. The State Government is committed to reforms in

governance and improved access to social services. The project would complement this objective by

strengthening decentralization and a more effective demand based approach to poverty alleviation.

The project is based on the needs and demands of the community. Project has become effective from

March 2001with its first phase and second phase from Sept 2009

PROJECT OUTLAY


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Total Project outlay is Rs. 521.55 crores out of which Rs. 59.92 crores would come from the

contribution of community and share of Government of Madhya Pradesh. The project has a

decentralized structure with key decision-making and implementation responsibility at the village

level. All other levels in the project structure are set up to facilitate and support this process. The

project targets at poor, disadvantaged people, and women.

PROJECT AREA OF IMPLEMENTATION

Program activities are implemented by community

village organizations in 2900 villages spread over the

poorest 53 blocks in 14 districts in northern and north

western MP. This is to maximize demonstration impact

at the district level.

The list of district and blocks is given below:

S.No. District Name of the Blocks No. of

Cluster

No. of

Villages

1. Shajapur Agar, Susner, Bodod 7 158

2. Rajgarh Khilchipur, Biaora, Rajgarh, Jirapur 8 224

3. Vidisha Lateri, Sironj 5 140

4. Guna Chachaura, Aron, Bamori, Raghogarh 10 226

5. Shivpuri Kolaras, Pichhore, Shivpuri, Pohri 6 129

6. Narsinghpur Chichli, Narshinghpur, Gotegaon 7 152

7. Raisen Silwani, Gairatganj 8 156

8. Damoh Patera, Tendukheda 5 138

9. Sagar Kesli, Deori, Jaisinagar 5 124

10. Rewa Sirmor, Java, Raipurkarchuliyan, Naigarhi,

Mauganj, Hanumana, Rewa

15 390

11. Sidhi Rampurnaikin, Kusmi, Sidhi, Chitrangi 10 250

12. Tikamgarh Niwadi, Prithvipur, Tikamgarh, Baldeogarh, Palera,

Jatara

10 255

13. Chhatarpur Nowgaon, Bijawar, Rajnagar, Bakswaha,

BadaMalahara

14 267

14. Panna Pawai, Shahnagar, Ajaygarh, Panna 11 291

http://www.dpipmp.mp.gov.in/english/current_status


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Total 53 Blocks 121 2900

PROJECT OBJECTIVE

The objective of the project is to provide such opportunities to poor people, especially women, so that

they can participate in their own development and can have control over the direction of development.


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SUMMER PROJECT

The main objective of the producer company being induction of market driven agriculture and

strengthening of backward and forward linkages so as to improve the rural livelihood marks the main

objective of this study to assess the market need and analyse the supply chain of the seed production

of wheat and soybean crops in connection with producer companies engaged in these activities.

The objective of this project is to contrast firm-level strategic decision criteria with integrated supply

chain decision criteria for seed production activities in the wheat and soybean supply chain.

Consistent with the strategy literature that is already laid out by the DPIP producer companies these

strategies have to be analyzed qualitatively. Also the marketing need of the producer companies‟ seed

product has to be assessed among the other soybean and wheat seed producers in the market. The

target consumer for the seed is indeed the farmer who require certified seeds for the grain production

or the foundation seed for undertaking the seed production program.

The differences lies in wheat and soybean varietal preferences among individual firms across

different districts pertaining to its cost benefit ratio of the yield, varietal characteristics i.e. the quality

preferences of the grain according to the consumers need ,price of the seeds, agro climatic conditions

etc .The differences may arise among the members and non-members of the producer companies for

preference of a particular variety of wheat and soybean for seed production and distribution.The

reason needs to be identified for the specific preferences of a particular variety among the farmers of

members and non members and according to market need. The benefits of supply chain coordination

has to be identified which are either not compelling or tangible. The methods to quantify these

benefits and how they are distributed among firms in the supply chain, however, have to be

adequately addressed. Therefore by quantifying benefits and how they are distributed among a supply

chain, producer institutions can better negotiate vertical coordination strategies, ultimately improving

their competitive position.


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PRODUCER COMPANY

INTRODUCTION

According to E.V. Murray report on “Producer Company Model - Current Status and Future Outlook :

Opportunities for Bank Finance” Producer Companies look to be one plausible solution for the

dilemma situation of the farmers wherein they are rushing out from the agriculture and capitalist are

rushing into agriculture in droves to ensure maximum benefit to the farmers. A Situation of Farmers

study undertaken by the National Sample Survey Organisation (NSSO) of the Government of India

indicates that forty percent of farmers, given a choice wish to get out of agriculture. One explanation

for this is that value addition in agricultural commodities happen only post production. And since in

the Indian context the farmer disposes off his produce in unprocessed form, there is no plough back of

surpluses from value addition to the farmer

AGRICULTURE AND FARMERS‟ NEEDS

The expectation of farmers while carrying on agricultural activities is, beyond meeting his

consumption needs, to be able to get a reasonable return on the time and money invested by him. Also

his desire is to increase his share in the consumer rupee. The structure of agricultural markets as they

exist today involves a number of intermediaries and therefore, the producers share in the consumer

rupee is small. Further, value addition occurs only when the commodity is processed and branded. As

the farmer exits from the scene after transacting in the primary market, he has no part in the surpluses

that emerge post production. Only when agriculture as an enterprise in the long term generates

surpluses or the farmer perceives deriving benefit would he make efforts to put back some of the

surplus generated into the agricultural enterprise, creating further capital formation in agriculture. If

not, he would divert the cash flows to other activities which he perceives to be more remunerative

than his present engagement. As the farming community sees the general progress and all-round

prosperity of the country through sustained growth of the economy at 7-8%, they also aspire for

themselves and their future generations, improvement in their standard of living.

EXPECTATION OF AGRI-BUSINESS ENTERPRISES

Agri-business enterprises after making substantial investment in capital infrastructure for building the

supply chain look for consistent continuous and adequate supplies of produce on an ongoing basis. In

the existing market mechanisms of agricultural mandies, there is no premium for quality, nor are there

long term relationships. Agribusiness enterprises are therefore increasingly looking for direct tie-up

with farmers to source the agricultural produce required by them. As these enterprises do not have the

capacity or intend to deal with individual farmers, they are looking for aggregators or intermediary


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institutions that can pool produce in adequate quantity and help them to deal with a large number of

small landholding farmers.

THE COOPERATIVE OPTION

Cooperatives are one form of organization that enables farmers to organise themselves as collectives

and move up the value chain by ownership and operation of their own processing units and sometimes

extend the chain upto the retail level. India has a large number of cooperative institutions in a vast

range of enterprise sectors, but there have been few successes that can be talked about. Infact, the only

stars are in the cooperative dairy sector and that too limited to a few states. The cooperative

experience in our country has not been a very pleasant one, as cooperatives have largely been state

promoted, with a focus on welfare rather than to do business on commercial lines. The cooperative

institutions are controlled by the State through the Registrar of Cooperative Societies whose

overriding powers to direct and regulate cooperatives on his terms whenever the Government deems

necessary has throttled the growth of the very institutions they were mandated to nurture.

Thus, cooperatives have never emerged as successful business enterprises but only as extended arms

of the State. The reasons for this are many and have been analysed at length by several expert

committees from time to time.

The Mutually Aided Cooperative Societies (MACS) Act to a certain extent has been an attempt to

remedy the malady, but it is has been accepted in only a few states, and even there, not many

commodity cooperatives have migrated to the MACS Act.

PRODUCER COMPANIES

The concept of producer companies was introduced in 2002 by incorporating a new Part IXA into the

Companies Act based on the recommendations of an expert committee led by noted economist, Y. K.

Alagh, that was given the mandate to frame a legislation that would enable incorporation of

cooperatives as companies and conversion of existing cooperatives into companies, while ensuring the

unique elements of cooperative business with a regulatory framework similar to that of companies.

SALIENT PROVISIONS OF COMPANIES ACT RELATING TO PRODUCER

COMPANIES

In a `Producer Company', only persons engaged in an activity connected with, or related to, primary

produce can participate in the ownership. The members have necessarily to be `primary producers.'

Primary produce has been defined as a produce of farmers arising from agriculture including animal

husbandry, horticulture, floriculture, pisciculture, viticulture, forestry, forest products, re-vegetation,

bee raising and farming plantation products: produce of persons engaged in handloom, handicraft and


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other cottage industries: by - products of such products; and products arising out of ancillary

industries.

FORMATION

Any ten or more individuals, each of them being a producer, that is, any person engaged in any

activity connected with primary produce, any two or more producer institutions, that is, producer

companies or any other institution having only producers or producer companies as its members or a

combination of ten or more individuals and producer institutions, can get incorporated as a producer

company.

The companies shall be termed as limited and the liability of the members will be limited to the

amount, if any, unpaid on the shares. On registration, the producer company shall become as if it is a

private limited company with the difference that a minimum of two persons cannot get them

registered, the provision relating to a minimum paid-up capital of Rs. 1 lakh will not apply and the

maximum number of members can also exceed 50. Members' equity cannot be publicly traded but

only transferred.

OBJECTS

The objects of producer companies shall include one or more of the eleven items specified in the Act,

the more important of these being:

(i) Production, harvesting, procurement, grading, pooling, handling, marketing, selling, export of

primary produce of members or import of goods or services for their benefit;

(ii) Processing including preserving, drying, distilling, brewing, venting, canning and packaging of

produce of its members; and

(iii) Manufacture, sale or supply of machinery, equipment or consumables mainly to its members.

The other objects include rendering technical or consultancy services, insurance, generation,

transmission and distribution of power and revitalisation of land and water resources; promoting

techniques of mutuality and mutual assistance; welfare measures and providing education on mutual

assistance principles.

In other words, a producer company is a hybrid between a private limited company and a cooperative

society. It combines the goodness of a cooperative enterprise and the vibrancy and efficiency of a

company. It accommodates the unique elements of cooperative business with a regulatory framework

similar to that of a private limited company.


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LIST OF PRODUCER COMPANIES

The Government of Madhya Pradesh under District Poverty Initiatives Programme (DPIP) has

promoted a large number of Producer Companies in various parts of the state, the details of which are

given below:

PRODUCERS COMPANIES PROMOTED BY GOVERNMENT OF MADHYA

PRADESH UNDER DISTRICT POVERTY INITIATIVES PROJECT

S. No. Name of the Company Location Commodities Dealt

1 Hardol Agriculture Marketing & Producers

Company Private Limited

Shivpuri Seed, grain

2 Lavkush Crop Producer & Marketing Company

Private Limited

Raisen Seed, grain

3 Khujner Agriculture Producer Company Private

Limited

Rajgarh Seed, grain

4 Churhut Agriculture Producer Company Private

Limited

Sidhi Rice, tomato

5 Rewa Crop Producer & Marketing Company

Private Limited

Rewa Seed, grain, chili

6 Nowgong Crop Producer Company Private Ltd Chhatarpur Seed, grain, chili

7 Khajuraho Crop Producer Company Private

Limited

Chhatarpur Seed, grain, chili

8 Narsingh Farmers Producer Company Private

Limited

Narsinghpur Seed, grain, peas,

sugarcane, turmeric

9 Ram Raja Crop Producer Company Private

Limited

Tikamgarh Seed, grain, ginger,

chili

10 Mahila Murgi Utpadak Company Limited Tikamgarh Poultry

11 Govind Seeds and Crop Producer Company Private

Limited

Damoh Seed, grain, potato

12 Neshkala Crop Producer Company Private Limited Guna Seed, grain,

coriander

13 Sironj Crop Producer Company Limited Vidisha Seed, grain

14 Sagar Samridhi Crop Producer Company Limited Sagar Seed, grain

15 Sagar Shri Mahila Dugdh Utpadak Company

Limited

Sagar Milk production and

processing

16 Karnavati Producer Company Limited Panna Seed, grain

17 Samarth Kishan Producer Company Limited Shajapur Seed, grain, bio

fertilizer

Source: Panchayat and Rural Department


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SEED PRODUCTION SYSTEM IN INDIA

The Indian seed programme recognizes three generations‟ system for seed

multiplication in a phased manner namely breeder, foundation and certified

seeds. It also provides adequate seed quality and minimum seed standards

for quality assurance in the seed multiplication chain to maintain the purity

of the variety as it flows from the breeder to the farmer.

BREEDER SEED

Breeder seed is the progeny of nucleus seed of a variety and is

produced by the originating breeder or by a sponsored breeder. Breeder

seed production is the mandate of the Indian Council of Agricultural Research (ICAR) and is being

undertaken with the help of;

i) ICAR Research Institutions, National Research Centres and All India Coordinated Research

Project of different crops;

ii) State Agricultural Universities (SAUs) with 14 centres established in different States;

iii) Sponsored breeders recognized by selected State Seed Corporations, and

iv) Non-Governmental Organizations

ICAR also promotes sponsored breeder seed production programme through the National Seeds

Corporation (NSC) / State Farms Corporation of India (SFCI), State Seeds Corporation (SSCs),

Krishi Vigyan Kendras (KVKs) etc.

The indents from various seeds producing agencies are collected by the State Departments of

Agriculture and submitted to the Department of Agriculture and Cooperation (DAC), Ministry

of Agriculture, Government of India, which is turn compiles the whole information crop wise and

sends it to the Project Coordinator/Project Director of the respective crops in ICAR for final

allocation of production responsibility to different SAUs/ICAR institutions. The allocation of

responsibility for production of breeder seed is discussed in the workshop in respect of the particular

crop and is made to various centres as per the facilities and capabilities available at the centres and the

availability of nucleus seed of a particular variety. It may be noted that indents are compiled and

forwarded to ICAR at least 18 months in advance. To make the programme systematic, and for proper

evaluation of the breeder seed production programme, monitoring teams have been constituted and

reporting proformae have been devised. The monitoring teams consist of breeder of the variety, the

concerned Project Director or his nominee, representative of NSC. The production of breeder seed is

reviewed every year by ICAR-DAC in the annual seed review meeting.


13

2010

The actual production of breeder seed by different centres is intimated to DAC by ICAR. On receipt

of information from ICAR, the available breeder seed is allocated to all the indenters in an equitable

manner. In the case of varieties which are relevant only to a particular State, the indents for breeder

seed are placed by the concerned Director of Agriculture with the SAUs/ICAR institutions located in

the State. The breeder seed produced is lifted directly by the Director of Agriculture or foundation

seed producing agencies authorized by him.

FOUNDATION SEED

Foundation seed is the progeny of breeder seed and is required to be produced from breeder seed or

from foundation seed which can be clearly traced to breeder seed. The responsibility for production

of foundation seed has been entrusted to the NSC, SFCI, State Seeds Corporation, State

Departments of Agriculture and private seed producers, who have the necessary infrastructure

facilities. Foundation seed is required to meet the standards of seed certification prescribed in the

Indian Minimum Seeds Certification Standards, both at the field and laboratory testing.

CERTIFIED SEED

Certified seed is the progeny of foundation seed and must meet the standards of seed certification

prescribed in the Indian Minimum Seeds Certification Standards, 1988. In case of self pollinated

crops, certified seeds can also be produced from certified seeds provided it does not go beyond three

generations from foundation seed stage-I.

The production and distribution of quality/certified seeds is primarily the responsibility of the State

Governments. Certified seed production is organized through State Seed Corporation,

Departmental Agricultural Farms, Cooperatives etc. The distribution of seeds is undertaken

through a number of channels i.e. departmental outlets at block and village level, cooperatives, outlets

of seed corporations, private dealers etc. The efforts of the State Governments are being

supplemented by NSC and SFCI which produce varieties of national importance. NSC markets its

seeds through its own marketing network and also through its dealer network. SFCI markets its seeds

mainly through the State Departments of Agriculture and the State Seed Corporations. The

production of certified seed by NSC and State Seed Corporations is mainly organized through

contract growing arrangements with progressive farmers. SFCI undertakes seed production on its own

farms. The private sector has also started to play an important role in the supply of quality seeds of

vegetables and crops like hybrid maize, sorghum, Bajra, cotton, castor, sunflower, paddy etc.

The requirement of certified/quality seeds is assessed by State Governments on the basis of the area

sown under different crop varieties, area covered by hybrid and self-pollinated varieties as well as the

seed replacement rate achieved. The availability of seed is ascertained by the State Departments of


14

2010

Agriculture on the basis of the production of seed in government farms and production of seeds by

State Seeds Corporations and other agencies. The Government of India periodically assesses the

requirement and availability of seeds through detailed interaction with State Governments and seed

producing agencies in the bi-annual Zonal Seed Review Meetings and the National Kharif and Rabi

Conferences. The Department of Agriculture and Cooperation facilitates tie-up arrangements with

seed producing agencies to ensure that the requirement of seeds is met to the maximum extent

possible.

TOTAL QUALITY SEED PRODUCTION BY NATIONAL AGRICULTURAL

RESEARCH SYSTEM

(Source: Ministry of

Agriculture)

PRODUCTION / AVAILABILITY OF CERTIFIED/QUALITY SEED (QTY IN

MILLION TONNES)

X Plan period XI Plan

CROP 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

WHEAT 0.3150 0.3653 0.4783 0.4001 0.4568 0.6700 0.8768

SOYABEAN 0.0662 0.0952 0.1181 0.1478 0.1348 0.1691 0.1801

( Source : Seeds Division of DAC)

ROLE OF PUBLIC & PRIVATE SEED SECTOR


15

2010

The private sector has started to play a significant role in the seed industry over the last few years. At

present, the number of companies engaged in seed production or seed trade is of the order of 400 or

500. However, the main focus of private seed companies has been on the high value low volume

seeds and market for low value high volume seeds seeds of cereals, pulses and oilseeds is still

dominated by the public sector seed corporations. Private sector companies have a significant place

mainly in the case of maize and sunflower and cotton. However, in the case of vegetable seeds and

planting materials of horticultural crops, the private sector is the dominant player. As the private

sector has not been enthusiastic about entering into seed production of high volume low margin crops

of wheat, paddy, other cereals, oilseeds and pulses, the public sector seed corporations will continue

to remain dominant in cereals, pulses and oilseeds for many more years to come. At present 15

State Seeds Corporation and 2 National level seeds Corporations (National Seeds Corporation of

India & State Farms Corporation of India) are functioning in the country. Besides, significant

quantities of seeds are also produced by the State Departments of Agriculture, where the State Seeds

corporations are not in existence. The contribution of private sector seed companies in total seed

production of the country is depicted in the following table:

Year of Production Total Seed Production

(Lakh qtls.)

Share of private sector

2003-04 132.27 47.48%

2004-05 140.51 45.02%

2005-06 148.18 46.80%

2006-07 194.31 41.00%

(Source : Seeds Division of DAC)

PHASES OF SEED CERTIFICATION

Verification of seed source, class and other requirements of the seed used for raising the seed

crop.

Receipt and scrutiny of application.

Inspection of the seed crop in the field to verify its conformity to the prescribed field

standards.

Supervision at post-harvest stages including processing and packing.

Drawing of samples and arranging for analysis to verify conformity to the seed standards; and

Grant of certificate, issue of certification tags, labelling, sealing etc.


16

2010

INDIAN SEED SECTOR

Seed is the basic and most critical input for sustainable agriculture. The response of all other inputs

depends on quality of seeds to a large extent. It is estimated from the research of IARI, New Delhi

that the direct contribution of quality seed alone to the total production is about 15 – 20% depending

upon the crop and it can be further raised up to 45% with efficient management of other inputs. Due

to innovations in the seed policy, seed act, seed marketing farmer has a wide product choice and seed

industry today is set to work with a „farmer centric‟ approach and is market driven. However, there is

an urgent need for the State Seed Corporations also to transform themselves in tune with the industry

in terms of infrastructure, technologies, approach and the management culture to be able to survive in

the competitive market and to enhance their contribution in the national endeavour of increasing food

production to attain food & nutritional security.

The Indian Seed Improvement Programme is backed up by a strong crop improvement programme in

both the public and private sectors. At the moment, the industry is highly vibrant and energetic and is

well recognized in the international seed arena. Several developing and neighbouring countries have

benefited from quality seed imports from India. India‟s Seed Programme has a strong seed

production base in terms of diverse and ideal agro-climates spread throughout the country for

producing high quality seeds of several tropical, temperate and sub-tropical plant varieties in enough

quantities at competitive prices. Over the years, several seed crop zones have evolved with extreme

levels of specialization.

Similarly, for post harvest handing, the Indian seed processing/conditioning industry has perfected

the techniques of quality up-gradation and maintenance to ensure high standards of physical condition

and quality. By virtue of the diverse agro-climates several geographical zones in the country have

emerged as ideal seed storage locations under ambient conditions. In terms of seed marketing and

distribution, more than about 20000 seed dealers and distributors are in the business.

Over the years, seed quality specifications comparable to international standards have been evolved

and are adopted by the Indian Seed Programme in both the public and private sectors. The country

has a strong rigorous mechanism for seed quality control through voluntary seed certificate and

compulsory labelling monitored by provincial level Seed Law Enforcement Agencies. For seed

technology research, India has a national level Directorate under the Indian Council of Agricultural

Research as well as Status level research set up in the State Agricultural Universities. In seed

education, 4-5 prominent State Agricultural Universities offer post graduation in Seed Technology

leading to M.Sc./Ph.D Degree. The seed industry has three well reputed national level associations

apart from several provincial level groups to take care of the interests of the industry.


17

2010

Thus, the Indian Seed Programme is now occupying a pivotal place in Indian agriculture and is well

poised for continued growth in the years to come. National Seeds Corporation, which is the largest

single seed organization in the country with such a wide product range, pioneered the growth and

development of a sound industry in India. NSC, SFCI, States Seeds Corporations and other seed

producing agencies are continuously and gradually expanding all its activities especially in terms of

its product range, volume and value of seed handled level of seed distribution to the un-reached areas,

etc. Over the past four decades, these seed producing agencies have built up a hard core of competent

and experienced seed producers and seed dealers in various parts of the country and have adequate

level of specialization and competence in handling and managing various segments of seed

improvement on scientifically sound and commercially viable terms.

TECHNOLOGY LINKAGES

Indian seed programme includes the participation of Central and State governments, Indian Council of

Agricultural Research (ICAR), State Agricultural Universities (SAU) system, public sector, co-

operative sector and private sector institutions. Seed sector in India consists of two national level

corporations i.e. National Seeds Corporation (NSC) and State Farms Corporation of India

(SFCI)', 14 State Seed Corporations (SSCs) and about 100 major seed companies. For quality

control and certification, there are 21 State Seed Certification Agencies (SSCAs) and 90 State

Seed Testing Laboratories (SSTLs). The private sector has started to play a significant role in the

production and distribution of seeds. However, the organized seed sector particularly for food crops

cereals continues to be dominated by the public sector.

The most critical and basic input for agricultural output is quality seed, which accounts for 25-30 per

cent of yield increase. In India, 80 per cent of the farmers rely on farm-saved seeds. The production

and distribution of seeds is a complex process involving farmers, growers, government agencies,

research institutions and other stakeholders.


18

2010

SOYBEAN

Cream-coloured oval beans about the size of a common pea, Soy Beans belongs to the legume family

and are native to East Asia. It is an important protein source for millions of people for over five

thousand years. It can be grown on a variety of soils and a wide range of climates.

PRODUCERS OF SOYBEAN

Soybean production constitutes around

55% of the total world production of

oilseeds and figures around 170-185

million tons. The production of soybean

has showed an increase of 5.35% during

the last 10 years. Around 30% of the

world‟s total produce is traded

annually.USA is the leading producer of

soybeans followed by Brazil and

Argentina. The major exporters of soybean in the world are: -

USA with the total exports of 20-30 million tons

Brazil with the exports of 12-18 million tons


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2010

Argentina with 5-10 million tons exports

The major importers of soybean in the world are: -

China with the total imports of 18-20 million tons

European Union with the total imports of 15-18 million tonnes.

In 2005, soybean output from these four countries reached 200 million metric tons, accounting for

90% of the global total. Among them, the U.S. led the world in soybean production with an output of

84 million metric tons in 2005. Brazilian soybean output reached 57 million metric tons, about 76% of

U.S. production, and ranked second in the world. Argentina produced 41 million metric tons of

soybeans and China produced 18 million metric tons. Brazil may surpass the U.S. and become the

largest soybean producer in the world, if the U.S. and Brazil continue on their current growth rates.

The growth rate of Argentinean soybean production is even higher than that of Brazil, and Argentina

has also become a strong competitor for the U.S. in the world soybean market. (Baohui Song et al,

2007 China)

IMPORTANT WORLD SOYA MARKETS

Chicago (CBOT), largest soy futures market

China, where beans and meal are traded at Dalian Commodity Exchange

PRODUCTION IN INDIA

The annual production of soybean in India is

around 7 million tons. In India Madhya

Pradesh, Maharashtra, Rajasthan and Andhra

Pradesh are the major producers of soybeans.

Madhya Pradesh being the leading producing

state of India contributes to around 75% of the total Indian production and is also called the soybean

bowl in India. Likewise soybeans, the rate of production of soy meal in India is on an increasing level

with a production figure of 5 million tons. Indian production of soy oil is around 1 million tons

annually. It accounts for about 18% of total consumption of oils in the country.


20

2010

ALL INDIA STATEMENT AREA COVERAGE YIELD AND ESTIMATES OF YIELD

OF SOYBEAN DURING KHARIF 2007.

Area sown in lakh ha, Yield in kg per ha. Total production Lakh tones

INDIAN SOYBEAN MARKET

Soybean holds a very important position in the Indian agriculture and economy and it has a worth of

over Rs 5000 crores. Regarding consumption of soybean in India, it holds the 6th position in the

leading consuming countries. Of the total production of soybean in India, 10-12% of it is directly

consumed and the rest is crushed to derive soy meal and soy oil.

Indian soy meal is considered to be one of the premium soy meals and European and Asian countries

prefer to use it other than any soy meal. India export approximately 65% of the total soy meal

produced and has turned out to be one of the largest exporter of soy meal usually to the Asian

countries. The soy meal is exported to South Korea ,Thailand ,Philippines and Japan

Though soy meal is not imported to satisfy the growing domestic demand, but this is not in the case of

soy oil. A large share of soy oil consumed in India is imported from Argentina, Brazil and US. In fact,

soy oil is not permitted to export in bulk. About 1.5 million tons of soy oil is imported which makes

the availability of oil in the country at 2.5 million tons. Moreover the rate of imports is still at a rising

level. The prices of soybean in the Indian market are highly volatile because they depend on the prices

of the international market. As reference markets, the markets at Indore and Mumbai are looked upon.

The prices of Soybean and of Soybean oil are published in local newspapers of each state and also

covered in the radio and T.V./rural programmes. The State agricultural marketing department collects

the arrivals and prices of Soybean from selected markets. With the information revolution brought by

the computer and internet facility, the Government of India has launched its website

Name of

state

2005 Kharif 2006 Kharif 2007 Kharif

Area

sown

Yield Total

produc

tion

Area

sown

Yield Total

produc

-tion

Area

sown

Yield Total

produc

-tion

M. P. 41.922 1061 44.500 44.554 885 39.428 48.792 1021 49.809

Maharastra 23.890 858 20.501 23.072 1040 23.987 26.515 1221 32.374

Rajasthan 6.981 749 5.231 5.803 850 4.930 7.635 963 7.354

A.P. 1.359 1067 1.311 1.065 940 1.001 1.070 1278 1.367

Karnataka 1.418 934 1.450 1.544 850 1.312 1.620 950 1.539

Chattisgarh 0.650 766 0.496 0.824 750 0.618 1.100 800 0.880

Rest of India 0.500 768 0.384 0.300 730 0.219 1.764 800 1.411

Grand Total 76.720 963 73.883 77.162 927 71.496 88.496 1070 94.734


21

2010

„www.agmarknet.nic.in‟ under the supervision of Directorate of Marketing and Inspection interlinking

selected markets throughout the country.

NAFED / MARKFED / OILFED / SOPA- INDORE also collect information on Soybean production,

arrivals, prices, stocks, imports and exports, etc., in the country

Main varieties: Punjab-1 , Braig, Ankur , Gaurav , Jawahar

Mostly, soybeans are yellow, but there are also rare varieties of black, brown and green. Soybeans

mature in the pod, they ripen into a hard, dry bean then.

FACTORS INFLUENCING SOYBEAN MARKETS

Weather most importantly during the pod bearing period.

Prices of the competitive commodities including oils.

Movement in prices in the international market.

Pests and diseases.

Fundamentals of the feed sector.

Crush margin

Infections affecting poultry and cattle

The area planted, determined by the price of soybean against that of competitive crops, viz.,

maize, jowar, bajra

The supply-demand and price scenario of competitive oils, viz., palmoil.

Demand for soymeal from the feed sector and the entire fundamentals of this sector.

The crush margin between meal, oil and seed.

MAJOR TRADING CENTRES OF SOYBEAN

Internationally soybean is traded at Chicago Board of Trade (CBOT), Chicago-largest soy futures

market , Dalian Commodity Exchange, China, Argentina, Brazil

In India, soybean is traded at Indore , Ujjain, Dewas, Mandsore , Astha , Nagpur , Sangli Kota . In

Indian commodity exchanges namely, National Commodity & Derivatives Exchange ltd, Multi

Commodity Exchange of India ltd and National Multi Commodity Exchange of India ltd and National

Board of Trade, Indore

HOW BIG IS THE MARKET IN INDIA FOR SOYA MEAL AND SOYA OIL?

The domestic market is improving a lot. Some years back, the (DOC) De-oiled Cake consumption of

the soybean was 10% of the total production. But now it is 25%. It is increasing because of the rise in


22

2010

cattle population in the country, which in turn results in high consumption. The remaining 75% is

exported and the industry is earning nearly Rs 3,000 crore annually through exports. The Refined

Soya oil is fully consumed domestically and exports are not permitted in bulk, but only in consumer

packs. Even that is not feasible, as oil prices are quite high in India. Therefore, imports are higher than

exports because the import duties on oils are pretty high in India.

WHAT IS THE EXPORT POTENTIAL FOR SOYA MEAL?

Exports of soya meal have 100% potential. For about 75% of production of soy meal, there is a ready

market available in countries like Indonesia, China, Japan, Korea, and to a lesser extent some

European nations. There is a difference of around US$5-15 when the sell is directly to the customers

in abroad rather than selling through trader in Singapore.

ADVANTAGES OF INDIAN SOYA IN WORLD MARKET

India has price advantage as Indian soya meal is still cheaper when compared with the American or

Brazilian soya meal which costs about US$275-300 per metric ton. The Indian soya meal costs around

US$260-270 per metric ton. No other country produces cheaper soya meal than India, which contains

high protein content of around 48%. Moreover, it is not Genetically Modified (GM). Only India

supplies non-GM soya meal while the U.S., Argentina and Brazil manufactures only/ mainly GM soya

meal.

CHALLENGES AHEAD

The average yield of soybean in India is about 1 t ha-1, compared with 2.3–2.8 t ha-1 in other

countries. Therefore, the greatest challenge for Indian scientists and development programs is to

increase the average yield of soybean. This would mean doubling of the production to about 12

million t from the same 6 million ha cultivated area – a net increase of US$ 1.8 billion yr-1. The other

challenges include exploitation of biotechnological innovations in crop management using herbicide-

tolerant soybeans and diversification of soybean uses through the development of high-value and

health-oriented food products.

ALL-INDIA AREA, PRODUCTION AND YIELD OF SOYABEAN


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2010

WHEAT

The grain of a cereal grass used in the form of flour for white bread, cakes, pastries, etc.; the plant

which bears the edible grain in dense spikes. There are over 30,000 varieties of this ubiquitous grain.

Cultivated for over 6,000 years, wheat is second only to rice as a grain staple.

VARIETIES OF WHEAT

The three principal types of wheat used in modern food production are:

Triticum vulgare - it provides the bulk of the wheat used to produce flour for bread making and for

cakes and biscuits (cookies).

Triticum durum - Durum is the hardest of all wheats. Its density, combined with its high protein

content and gluten strength, make durum the wheat of choice for producing premium pasta products

Triticum compactum

Varieties Production Conditions

Northern Hills Zone (NHZ)

VL-832,VL-804, HS-365, HS-240 Irrigated/Rainfed, Medium Fertility, Timely Sown

VL-829,HS-277 Rainfed, Medium Fertility, Early Sown

HS-375(Himgiri),HS-207, HS-295, HS-420 (Shivalik)

Irrigated/Rainfed, Medium Fertility, Late Sown

HS375 (Himgiri), HPW42 Very High Altitude

Noth Western Plains Zone (NWPZ)

HD2687,WH-147, WH-542, PBW-343, WH-896(d), PDW-233(d), UP-2338, PBW-502, Shresth (HD 2687), Aditya (HD 2781)

Irrigated, High Fertility,Timely Sown

PBW-435, UP-2425, PBW-373, Raj-

3765

Irrigated, Medium Fertility, Late Sown

North Eastern Plain Zone (NEPZ)

PBW-443, PBW-502, HD-2733, K-9107, HD-2824(Poorva), HUW-468, NW-1012, HUW-468, HP-1731, Poorva (HD 2824)

Irrigated,High Fertility,Timely Sown

Raj-3765, HD-2643, NW-1014, NW-2036, HUW-234, HW-2045, HP-1744, DBW-14


HDR77, K8027, K8962 Rainfed, Low Fertility, Late Sown

HD-2888 Rainfed, Timely Sown

Central Zone (CZ)

DL-803-3, GW-273, GW-190, Lok-1, Raj-1555, HI-8498(d), HI-8381(d)

Irrigated, High Fertility, Timely Sown

DL-788-2, GW-173, NI-5439, MP-4010, GW-322, Urja (HD 2864)


C-306, Sujata, HW-2004, HI-1500, HD-4672(d), JWS-17

Rainfed, Low Fertility, Timely Sown

Peninsular Zone (PZ)

DWR-195, HD-2189,DWR-1006(d), MACS-2846(d),

DWR-2001(di), Raj-4037, DDK-1009(di)

Irrigated,High Fertility,Timely Sown

HUW-510, NIAW-34, HD-2501, HI- Irrigated, Medium Fertility, Late Sown

http://www.krishisewa.com/krishi/Azone.html#wheat






24

2010

1977,Pusa Tripti (HD-2833)

A9-30-1, K-9644,NIAW-15(d), HD-2380

Rainfed, Low Fertility,Timely Sown

Southern Hills Zone (SHZ)

HW-2044, HW-1085, NP-200(di), HW-741

Rainfed, Low Fertility, Timely Sown

HUW-318, HW-741, HW-517, NP-

200(di), HW-1085

Irrigated, High Fertility, Timely Sown

National Capital Region Delhi (NCR)

HD-2851(Pusa Visesh), HD-4713(i)(d)

Irrigated, Timely Sown

Pusa Gold (WR-544) Irrigated,Late Sown

(Source : Ministry of Agriculture)

INDIA IN WORLD WHEAT INDUSTRY

India is looking to a larger wheat production of 75 million tonnes this year compared to 72 million

tonnes in 2004. Markfed is one of the largest wheat exporters in the country. In 2003-04, it had

exported 2.65 million tonnes of wheat.

Country Metric Ton

1995 2000 2003

Argentina 9,542,315 16,146,620 14,530,000

Australia 16,504,000 22,108,000 24,900,000

Canada 24,989,400 26,519,200 23,552,000

France 30,880,000 37,353,400 30,582,000

Germany 17,763,000 21,621,548 19,296,100

India 65,767,400 76,368,896 65,129,300

Iran 11,227,540 8,087,756 12,900,000

Kazakhstan 6,490,000 9,073,500 11,518,500

Pakistan 17,002,400 21,078,600 19,210,200

Russia 30,118,660 34,455,488 34,062,260

Turkey 18,015,000 21,008,600 19,000,000

United Kingdom 14,312,000 16,704,000 14,288,000

United States of America 59,404,000 60,757,488 63,589,820

FACTORS INFLUENCING WHEAT MARKETS

Crop size

Crop conditions

The level of surplus or shortfall

Agricultural and economic policies in the country and abroad

Worldwide demand for wheat

Domestic flour milling needs



25

2010

The relative strength of the currency.

WORLD WHEAT SUPPLY AND DISPOSITION

WHEAT ECONOMICS

Harvested wheat grain is classified according to grain properties for the purposes of the commodities

market. Wheat buyers use the classifications to help determine which wheat to purchase as each class

has special uses. Wheat producers determine which classes of wheat are the most profitable to

cultivate with this system.

Wheat is widely cultivated as a cash crop because it produces a good yield per acre, grows well in a

temperate climate even with a moderately short growing season, and yields a versatile, high-quality

flour that is widely used in baking. Most breads are made with wheat flour, even many breads named

for the other grains they contain, including most rye and oat breads. Many other popular foods are

made from wheat flour as well, resulting in a large demand for the grain even in economies with a

significant food surplus.

INDIAN SCENARIO

India has the largest area in the world under wheat. However, in terms of production, we are only the

third largest behind EU-25 and China. India produces about 65-75 million tons of wheat a year, which

is about 35% of India's total food grain production of 210-212 million tons.

The major wheat producing states of India are Uttar Pradesh, Punjab, Haryana, Madhya Pradesh,

Rajasthan and Bihar which together account for around 93% of total production.

Wheat is sown during November to January and harvested during March to April. The wheat-

marketing season in India is assumed to begin from April every year. Indian wheat is largely

soft/medium hard, medium protein, bread wheat.

1997-98 1998-99 1999-00 2000-01 2001-02 2001-00 1997-01

(Million Tonnes) Prelim. Proj. % Chg Avg.

Beg Stocks 145.4 170.9 174.7 167.93 157.71 -6.1 163.33

Production 609.2 588.8 586.8 578.8 567.63 -1.9 586.25

Total supply 754.6 759.7 761.5 746.73 725.34 -2.9 749.57

Total usage 583.6 585.1 593.51 589.02 594.47 0.9 589.14

Ending stocks 170.9 174.7 167.93 157.71 130.86 -17 160.42

Stocks/Use% 29.3 29.9 28.3 26.8 22 -17.8 27.2

Trade 104 101.93 112.39 102.81 106.25 3.3 105.48


26

2010

India also produces around 1.5 million tons of durum wheat, mostly in central and western India,

which is not segregated and marketed separately. Government announces Minimum Support Prices

(MSP), which is the minimum price at which procurement has to be carried. The total procurement of

wheat by Government agencies ranges from 8 to 20 million tons, accounting for only 15-20% of the

total production.

The support price operation and the Public Distribution Systems (PDS) play a significant role in

maintaining reasonable and stable food grain prices in the country for both the producers and

consumers.

India consumes around 70-72 million tons of wheat a year. Most domestic wheat consumption is in

the form of homemade chapatis or rotis using custom milled atta, although usage of branded packaged

atta marketed by large companies, is increasing in cities.There are around 200 large flourmills in

India, with a milling capacity of around 15 million tons.

India exported around 5 million tons subsidized by Govt in 2003-04, as a result of surplus stock.

However, current Govt. policies are not in favour of exports. Southeast Asia and Gulf countries are

major importers of Indian wheat.

GLOBAL SCENARIO

The world wheat production in the recent years has been observed to be hovering between 560-580

million tons a year. The biggest cultivators of wheat are EU-25, China, India, America, Russia,

Australia, Canada, Pakistan, Turkey and Argentina. India, EU-25, China, India and US, the four

largest producers account for around 58% of the total global production.

World wheat consumption is consistently growing with growth in population, as it is one of the major

staple foods across the world. The major consuming countries of wheat are EU, China, India, Russia,

USA and Pakistan.

Around 16-19% of the world wheat production is traded annually between countries. The annual

world trade in wheat is to the extent of 102-106 million tons. America, Australia, Canada, EU-25 and

Argentina are the five largest exporters of wheat in the world. Major importing countries that tops in

the figures are European Union, China, Egypt, Japan, Brazil and European Union. Other importing

nations are Mexico, Indonesia, Algeria, Philippines, and Iraq. However the import amount varies year

to year depending upon the domestic production.

RESEARCH METHODOLOGY

Market Need Assessment and Supply Chain Analysis in connection with the producer organization

engaged in Soybean and Wheat seed Production


27

2010

OBJECTIVES

To assess the market needs of the wheat and soybean seed variety produced by the members

of the producer companies

To outline the supply chain in connection with the wheat and soybean seed production and

analyse the scope of improvement in the management of the same

The sub objectives of the research study are as follows:

Identification of the international and domestic market potential of wheat and soybean seed

production.

Identification of the existing role of the PCs in the agricultural market

Mapping of the supply chain involved in

i) procurement of breeder seeds by the PCs to production of foundation seed/certified seed

ii) procurement of the foundation seed/certified seed from the primary producers and its

distribution.

Identification of the channels involved in the seed production cycle in MP state and its seed

supply chain analysis.

Identification/Analysis of better option/alternative supply chain to be involved in the

production to dissemination activity to fetch more profits to the primary producers

Identification of other roles to be undertaken by the PCs in the near future as the primary

producers/intermediaries/processors etc.

Identification of the major varieties under cultivation by the producers and the attributes

reasoning their favourability among the growers and end users.

Identification of the best variety to be selected with respect to

i) Price of the variety

ii) Agro climatic conditions favouring their cultivation

iii) Varietal characteristics responsible for consumer satisfaction, exporter needs etc.

iv) End use after harvest of grain (wheat and soybean)

Understanding of the technical expertise and indigenous knowledge of the growers with

respect to the seed certification standards and other seed production techniques.

Study of the seed replacement rate in both the crops and the reasons for the low seed

replacement rate and achievement status in the last 5 years.


28

2010

The seed replacement rate in case of wheat and soybean is below 15%which is a matter of huge

concern for bringing the targeted productivity and tap the market potential. To get the enhanced

productivity regular seasonal replacement and follow up of proper seed production technology for

breeder to foundation seed and foundation to certified seed following the minimum seed requirement

and quality standards is necessary. To ensure the enhancement in the producers share of consumers

price the market potential of wheat and soybean has to be assessed, also the supply chain engaged in

the procurement of breeder seed from the research centre or state breeding centres by the producer

company and thereby the seed production by the identified and selected member farmers followed by

the collection for the foundation seed and certified seed (as the case may be )and the distribution and

sale to the producers at nominal rates.

Producer Companies are working in 14 districts of Madhya Pradesh under District Poverty Initiative

Program. Most of them are engaged in seed or grain production. With the main objective of the

producer company to address value chain management in seed crops and to strengthen backward and

forward linkages to “induce market driven agriculture” with primary producers, the market needs are

to be assessed to know the demands of the target audience.

PLANNING

ISSUE AND AUDIENCE

The purpose of the need assessment is

the main requirement of the producer

company and the District Poverty

Initiative Project for enhancement of the

knowledge and assessment of present

situation of market so as to investigate the

best crop variety to be grown by the

primary producers so as to maximise their

share in consumer price.

The target audience to be studied is

categorised as follows:

End Consumer (Farmer),Retailers,Intermediaries/Wholesalers/Exporters,Processors,Primary

Producers,PFTs

PLANNING TEAM

The resources available for need assessment are detailed as follow:


29

2010

Time to conduct field survey : 4 weeks minimum

No. of person required for statistical purposes: 3-4

Research Study: Cross sectional Study (Field survey)

GOALS AND OBJECTIVES

The main objective of the producer company being induction of market driven agriculture and

strengthening of backward and forward linkages so as to improve the rural livelihood marks the main

objective of this study to assess the market need and analyse the supply chain of the seed production

of wheat and soybean crops in connection with producer companies engaged in these activities.

AUDIENCE CHARACTERIZATION

The audience is characterised to study the supply chain as well as the market need of the particular

seed variety according to their criteria of satisfaction. The intermediaries involved in the marketing of

seed are here studied for the purpose to understand the potential role to be undertaken by the producer

company in future other than the present role of facilitator in seed and other input procurement and

distribution.

The crop varieties prevalent in the particular district are studied from PFTS for the favourable

agro climatic characters

End consumers are studied for the choice of varietal attributes for their satisfaction

Local mandies are studied to investigate the popular variety among the buyers and sellers

Processing industries in the vicinity of the district are studied to find its significant

profitability if producer company wants to undertake similar kind of role in near future.

Likewise other intermediaries in the supply chain are interviewed to study the varied role of persons

involved in the seed production and distribution along with the producer company and analyse their

scope and importance in the same.

RESEARCH STUDY AND DATA COLLECTION

Research Design :Cross sectional Exploratory – Non Experimental Study – Field Survey

No. of contacts with the respondents – once

Retrospective Study according to the time of reference


30

2010

Sampling Frame : The two districts are selected in the region of producer company for the

field study by judgemental sampling.

-Shajhapur : Samarth Kishan Producer Company Ltd.

-Siranj: Siranj Crop Producer Company

In each of the district three tehsils were selected by random sampling: Agar, Barod, Susner.

Similarly the field survey was done with the farmers of Badwal, Sananat, Rahu, Khargaon

and Vijalpur villages of Indore district for soybean and wheat seed market need assessment

For the market assessment study local mandies of the villages, nearby warehouse and

processing industry was also surveyed

Data collection with the help of questionnaire based structured interview with open ended

questions and FGDs with the intermediaries (wholesaler, retailers), BODs of producer

companies etc.FGDs and interviews along with data collection was done from (the list of

contacts attached in the annexure)

1) Department of Agriculture, Bhopal

2) Beej Nigam, Bhopal

3) Directorate of Marketing and Inspection , Bhopal

4) DPM office, Shajhapur

5) Samarth Producer Company Pvt. Ltd

6) PFTs of Agar producer company

7) SOPA, Indore

8) NRCS, Indore

9) Department of Agriculture, Indore

10) Agriculture College, Krishi Nagar, Indore

11) CEOs of other producer companies

12) Ruchi Soy Industries

13) Indore Kisan Beej Mandi, Chawni

MARKET NEED ASSESSMENT

Knowing the market's needs and how it is currently serviced provides with key information that is

essential in developing the seed product and marketing plan for the producer companies.


31

2010

Although the quality of the seed product is critical, but development of the best product of the

producer company on the market will not necessarily correlate with the most sales of the seed

produce Up to 50 percent of a product's price can be for marketing. The company who wins the

marketing game generally will capture the larger share of the market.

Conducting a market analysis therefore helps to :

Prepare to enter an existing market of seed production.

Launch a product/service i.e. seed production or the extension services for field training

Thus the market analysis thereby helps to

Explain the concepts of a marketing analysis

Determine if there is a need for your idea or product/service

Identify a new market

Analyze your current market

Gain a competitive advantage

Begin to establish a marketing plan

OUTLINE:

Marketing Analysis -

The Complete Process:

Defining the Problem

Analysis of the Situation

Obtaining Data That Is Specific to the Problem

Data Analysis and Interpretation

Fostering Ideas and Problem Solving

Marketing Plan

Resources

MARKETING ANALYSIS - WHAT IS IT? WHY SHOULD IT BE CONDUCTED?

Marketing encompasses all of the activities that go into promoting a product or service. A marketing

analysis is the actual assessment of the target population, competition and needs for marketing that

product or service.

The marketing analysis process can be broken down into six steps:

Defining the problem

Analysis of the situation


32

2010

Obtaining data that is specific to the problem

Analysis and interpreting the data

Fostering ideas and problem solving

Designing a plan

The primary reasons embark on the market analysis process are:

To determine if there is a market for seed product.

To establish the need for developing a marketing plan

To ascertain market information that will assist in the sale of seed product

Before embarking on the complete process, the following Market Analysis Questionnaire

should be filled up by the producer company.

MARKET ANALYSIS QUESTIONNAIRE

These questions will enhance the understanding and knowledge of your target market and industry,

and ultimately determine: Is there a need for producer companies seed product?

What defined market producer company is trying to reach?

What specific companies are servicing this market?

Are they successful?

Are there other companies servicing this market with a similar product?

Are they successful?

What is their market share?

Is the market saturated or wide open? If so, why?

What is the size of the market?

Is it a growing market?

Is the industry stable, volatile, growing or trendy?

How can producer companies reach this market?

How do its competitors reach the market?

What are the business models of the competitors?

What do customers expect from this type of seed product?

What core competencies must the seed product have?

What are customers willing to pay for this type of seed product?

What is the producer companies‟ competitive advantage?

http://www.va-interactive.com/inbusiness/editorial/sales/ibt/market_analysis.html#top


33

2010

THE COMPLETE PROCESS

A. DEFINING THE PROBLEM

Defining the problem is crucial to conducting a successful marketing analysis. This may require a

great deal of time but it is well worth the time and energy expended.

The following questions assist in defining the problem:

Are we trying to market the entire product or service line?

What specific marketing strategies have producer company utilized in the past two years?

How has each strategy affected sales?

What strategies are they currently using?

How do our competitors market their product?

How much money is allocated to marketing?

When making a sale, do survey customers to determine a referral source?

Why would someone choose our product?

What differentiates producer company product from competitors' products?

Why do people choose competitors' products or services?

Do they need to enhance our current product or service?

Who are the customers?

Are they from a specific region?

How do company attract new customers?

How do they increase sales from current customers?

B. ANALYSIS OF THE SITUATION

An analysis of the situation is an informal survey of what information is available in the problem area.

The analysis will help define the problem and ascertain the need for additional information. This

process entails informal talks with informed people. Informed individuals can be others in the

company or outsiders with knowledge about the seed product.

It is important to understand the problem area - including the nature of the target market, competition,

the marketing mix and the external environment. The analysis should focus on both primary and

secondary research.

C. OBTAINING DATA SPECIFIC TO THE PROBLEM


34

2010

The next step requires gathering primary research and performing a formal research project. Many

approaches can be used to collect primary data. The purpose is for the research to identify what

customers think about some topic or behavior patterns. Research can be done in person or through a

survey. Qualitative research utilizes open-ended questions to obtain in-depth answers and focussed

group interviews. Closed-ended questions are avoided.

SUPPLY CHAIN ANALYSIS

WHAT IS A SUPPLY CHAIN?

A supply chain is the stream of processes of moving goods from the customer order through the raw

materials stage, supply, production, and distribution of products to the customer. It is a network of

manufacturers, wholesalers, distributors, and retailers, who turn raw materials into finished goods and

services and deliver them to consumers. Supply chains are increasingly being seen as integrated

entities, and closer relationships between the organizations throughout the chain can bring competitive

advantage, reduce costs, and help to maintain a loyal customer base.

HOW TO CONDUCT SUPPLY CHAIN ANALYSIS?

Supply Chain analysis is conducted as primary or secondary research to answer following details:

Identification of major actors in the supply chain

Process Participants

Input supply (Fuel, Chemicals and Fertilizers,

Seed)

Agricultural universities, research centres,

private seed companies, local suppliers

Production Farmers

Storage and Handling Warehouses

Trading Merchants, Commission Agents and Traders

Processing Processors

Wholesalers/Distributors Dealers

Retailers Shop owners and Retails marts

(1) Input Suppliers -Govt. Distributors, Wholesalers, Retailers

(2) Producers- Seed producing agencies – Govt. and private

(3) Collectors and traders

(4) Certification agencies

Identification of factors and relationship –Support Services , Business enabling environment,

Upgrading and end uses

(1) Extension facilities


35

2010

(2) Transportation and Handling

(3) Financial Services

Inter firm competition and linkages- horizontal and vertical

Constraints and recommendations

The following questionnaire is additionally designed along with FGD and interview to conduct

primary and secondary research for assessing market need and analysis of seed supply chain.

QUESTIONNAIRE

FOR FARMERS

1. Name of the farmer:....................................................................................

2. Age:...............................................................................................................

3. Location:................................................................................................................................................

4. Are you a member of producer company ?.................................................................

5. Size of land holding:.......................................................................................

6. Crop undertaken for seed production:..........................................................

7. Whether involved in Breeder to foundation Seed production

or Foundation to certified Seed Production

or TL seed production

8. Cropping pattern followed round the year...................................................

9. Name the agency from whom you procure the breeder or foundation seed.

10. Do you use your land area only for seed production or for grain production too.

If Yes in Q.9 then provide the description regarding:

-how you use your landholding.....................................................................................

-the pattern of division of land holding.....................................................................

-crop used for seed production..................................................................................

-crop used for grain production.................................................................................

-variety preferred for both uses.................................................................................

11. What quality attribute do you find in the preferred seed variety and why?

12. What are the problems you find in the variety grown by you?


36

2010

13. Which attribute do you find as consumer preference?

14. Which variety other than the grown one would you prefer otherwise?

15. What is the average yield of the variety grown?

16. What are the storage facilities of the seed that you generally use?

17. Are you aware of the seed standards that you follow while seed production?.

18. Do you avail the seed certification inspection authority?

19. At what price do you purchase seed from the agency?

20. What is the cost of production of seed? .......................................

21. At what price do you sell the seed? .

22. Do you purchase the seed every year , if no why ?

23. Why you prefer TL seed over certified seed for grain production?

24. What is the difference in the average yield of the TL sown grain production over certified seed

production? ............................................................................................................................................

25. What is the average cost of cultivation?......................................................................

26.What is the cost : benefit ratio?...................................................................................

28. Do you think you are benefitted by the producer company ?........................................

29. For how many years you are a member of the producer company?..............................

30. Give me details of the cropping pattern and the seed production techniques you followed from last

5 yrs 31. What is your annual income? .....................................................................................

32. How many family members are involved as family labours?........................................

33. Are you engaged in other livelihood activities other than the crop cultivation? If yes, specify the

details ............................................................................................................

34. What is the average population of the village?............................................................

35. Where do you sell your local produce? Give the location and the name of vendor?

36. How much % of the production you keep for your family consumption ?.......................

37. How much is the marketable surplus/ marketed surplus?............................................

38. What is the average selling price in the local market?..................................................

39. Are you aware of the daily selling prices of your produce in the other adjoining districts or the

other states or as provided by agromarket portal?

40. How do you market your local seed produce?


37

2010

41. Do you sell your produce by sorting or grading or all in a bulk?...................................

42.Are you aware of the post harvest value addition processing involved in your crops?

43. Have you ever sold your produce to any processing centre? If yes, specify the name and location

of the centre................................................................................................

44. Do you avail warehousing or storage facilities?...........................................................

45. Do you follow conventional agronomic practices or the modern scientific ones for grain/ seed

production? Give details regarding the same wrt

seed rate,

sowing time and rate ,

sowing pre and post seed treatments,

fertilizer application rate and measures,

irrigation facilities and duration,

weed control and pest control operations and

Other intercultural operations

Yield

FOR MANDIES

1. Name:

2. Wholesaler/ Retailer/ other then specify

3. Which crop are you involved with wheat/soybean/both

4. Which variety?

5. At what price do you generally purchase the grain?

6. At what price do you generally purchase the seed?

7. What do you do with the bought product? Provide details .

8. To whom do you market your sell? Name and address of the same.

9. Which of the crop variety is generally preferred by your customer? .........................

10. What do you feel which attributes are responsible for the preference? What is the scenario from

the past 5 years regarding the change in varietal preference and the marketing activities according to

you?


38

2010

SUPPLY CHAIN ANALYSIS AND MARKET NEED ASSESSMENT

OBSERVATION AND FINDINGS

INFORMATION ABOUT THE SUITABLE VARIETIES FOR DIFFERENT DISTRICTS

OF M.P.

CROP: SOYBEAN

S.No. Name of

district

Varieties to be covered

1 Indore JS 93-05,JS 335, NRC 37,JS 95-60, Ahilya 1,2 & 3,JS 90-41,JS 97-52

2 Dhar JS 93-05, JS 335, NRC 37,JS 90-41, Ahilya 1, 2 & 3, JS 95-60, JS 97-52

3 Jhabua JS 93-05, JS 335, NRC 37 , JS 90-41, JS 95-60

4 Khargone JS 93-05, JS 335, NRC 37 , JS 95-60,JS 90-41

5 Khandwa JS 93-05, JS 335, NRC 37 , JS 95-60

6 Devas JS 93-05,JS 335, NRC 37, , Ahilya 1,2 & 3, JS 95-60,JS 97-52

7 Ratlam JS 93-05,JS 335, NRC 37, , Ahilya 1,2 & 3, JS 95-60,JS 97-52

8 Shajapur JS 93-05,JS 335, NRC 37, Ahilya 1,2 & 3, JS 95-60,JS 97-52

9 Mandsaur JS 93-05,JS 335, NRC 37, Ahilya 1,2 & 3,JS 97-52

10 Neemuch JS 93-05,JS 335, NRC 37, Ahilya 1,2 & 3, JS 95-60,JS 97-52

11 Ujjain JS 93-05,JS 335, NRC 37, Ahilya 1,2 & 3,JS 97-52

12 Gwalior JS 335 , JS 93-05, JS 80-21, JS 95-60,JS 97-52

13 Shivpuri JS 335 , JS 93-05, JS 80-21, JS 95-60,JS 97-52

14 Guna JS 335 , JS 93-05, JS 80-21, JS 95-60,JS 97-52

15 Datiya JS 80-21, JS 335, JS 90-41, JS93-05, JS 95-60,NRC 37,JS 97-52

16 Morena JS 335, JS 93-05, JS 80-21, JS 95-60,JS 97-52

17 Shyopur JS 335 , JS 93-05, JS 80-21,JS 97-52

18 Bhind JS 335 , JS 93-05, JS 95-60,JS 80-21,JS 97-52

19 Rewa JS 80-21, JS 335, JS 90-41, JS 93-05,JS 97-52

20 Shahdol JS 335, JS 90-41, JS 93-05, JS 95-60

21 Umaria JS 335, JS 90-41, JS 93-05, JS 95-60

22 Sidhi JS 335, JS 90-41, JS 93-05

23 Satna JS 335, JS 90-41, JS 93-05,JS 97-52

24 Sagar JS 335, JS 93-05, JS 95-60,JS 97-52

25 Damoh JS 335, JS 93-05, JS 95-60

26 Panna JS 335, JS 80-21, NRC 37, JS 90-41, JS 93-05

27 Chhatarpu

r

JS 335, JS 90-41 NRC 37, JS 93-05, JS 95-60

28 Tikamgarh JS 335, JS 90-41 NRC 37, JS 93-05, JS 95-60 ,JS 97-52

29 Bhopal JS 80-21, JS 93-05,JS 90-41,NRC 37, JS 95-60,JS 97-52

30 Sehore JS 76-205,JS 80-21, JS 93-05,JS 90-41,NRC 37, JS 95-60,JS 97-52

31 Raisen JS 335,JS 80-21, JS 93-05,JS 90-41,NRC 37, JS 95-60,JS 97-52

32 Rajgarh JS 93-05, JS 335, NRC 37, Ahilya 1, 2 & 3,JS 95-60,JS 97-52

33 Vidisha JS 80-21, JS 93-05, JS 95-60,JS 90-41,NRC 37,JS 97-52

34 Betul JS 335, NRC 37, JS 93-05 ,JS 90-41, JS 95-60,JS 97-52

35 Hosangab

ad

JS 80-21, JS 93-05 ,NRC 37, JS 90-41,JS 97-52

36 Harda JS 335, JS 80-21, JS 93-05 ,JS 95-60 ,NRC 37, JS 90-41,JS 97-52

37 Jabalpur JS 80-21, JS 335, 90-41, JS 93-05, JS 95-60, NRC 37,JS 97-52

38 Katni JS 80-21, JS 335, 90-41, JS 93-05, JS 95-60,JS 97-52

39 Narsingpu

r

JS 335,JS 80-21, JS 90-41, JS 93-05, NRC 37,JS 97-52

40 Chhindwar

a

JS 335, NRC 37, JS 93-05 , JS 90-41

41 Seoni JS 80-21, JS 335, 90-41, JS 93-05, NRC 37,JS 97-52

42 Mandla JS 80-21, JS 335, 90-41, JS 93-05,JS 95-60

43 Dindori JS 335, 90-41, JS 93-05, JS 95-60

44 Balaghat JS 335, JS 80-21, JS 93-05

45 Anooppur JS 335, JS 90-41, JS 93-05

46 Burhanpur JS 93-05, JS 335, NRC 37 , JS 90-41

47 Badwani JS 93-05 ,JS 95-60, JS 335, NRC 37 , JS 90-41, JS 97-52

48 Ashok

Nagar

JS 93-05, JS 335, NRC 37 , JS 90-41, JS 97-52

49 Alirajpur JS 93-05, JS 335, JS 95-60


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2010

CROP: WHEAT

S.No. Name of district Varieties to be covered

RF- C-306, Sujata, , HW 2004, HI 1500, HD 4672(D)

RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531, HI 8627(D)



















11 Ujjain IRTS – GW 273, GW 322,GW 366, JW 1142, HI 1544, JW 1106(D), HI

8381(D), HI 8498(D),JW 1215(D)

IRTS – GW 273, GW 322,GW 366, JW 1142, HI 1544, JW 1106(D), HI

8381(D), HI 8498(D),JW 1215(D)

IRLS- Lok-1, GW 173, DL 788-2, Raj 3765, Raj 3777, MP 4010, HI

1418, HI 1454,HD 2932, JW 1202, JW 1203


8381(D), HI 8498(D),JW 1215(D)


1418, HI 1454,HD 2932, JW 1202, JW 1203


8381(D), HI 8498(D),JW 1215(D)


1418, HI 1454,HD 2932, JW 1202, JW 1203


8381(D), HI 8498(D),JW 1215(D)


1418, HI 1454,HD 2932, JW 1202, JW 1203


8381(D), HI 8498(D),JW 1215(D)


1418, HI 1454,HD 2932, JW 1202, JW 1203


8381(D), HI 8498(D),JW 1215(D)


1418, HI 1454,HD 2932, JW 1202, JW 1203


8381(D), HI 8498(D),JW 1215(D)


1418, HI 1454,HD 2932, JW 1202, JW 1203



8381(D), HI 8498(D),JW 1215(D)


1418, HI 1454,HD 2932, JW 1202, JW 1203



8381(D), HI 8498(D),JW 1215(D)



8381(D), HI 8498(D),JW 1215(D)



8381(D), HI 8498(D),JW 1215(D)

20 Shahdol

21 Umaria

22 Sidhi

17 Shyopur

18 Bhind

19 Rewa

14 Guna

15 Datiya

16 Morena

10 Neemuch

12 Gwalior

13 Shivpuri

7 Ratlam

8 Shajapur

9 Mandsaur

4 Khargone

5 Khandwa

6 Devas

1 Indore

2 Dhar

3 Jhabua


40

2010

* RF – Rainfed , RI- Restricted/partially Irrigated, IRTS –Irrigated timely sown and IRLS – Irrigated late sown



8381(D), HI 8498(D),JW 1215(D)


1418, HI 1454,HD 2932, JW 1202, JW 1203









28 Tikamgarh IRTS – GW 273, GW 322,GW 366, JW 1142, HI 1544, JW 1106(D), HI

8381(D), HI 8498(D),JW 1215(D)

29 Bhopal IRTS – GW 273, GW 322,GW 366, JW 1142, HI 1544, JW 1106(D), HI

8381(D), HI 8498(D),JW 1215(D)



31 Raisen IRTS – GW 273, GW 322,GW 366, JW 1142, HI 1544, JW 1106(D), HI

8381(D), HI 8498(D),JW 1215(D)

32 Rajgarh IRTS – GW 273, GW 322,GW 366, JW 1142, HI 1544, JW 1106(D), HI

8381(D), HI 8498(D),JW 1215(D)





8381(D), HI 8498(D),JW 1215(D)

IRLS Lok-1, GW 171, DL 788-2, Raj 3765, Raj 3777, MP 4010, HI 1418,

HI 1454

35 Hosangabad IRTS – GW 273, GW 322,GW 366, JW 1142, HI 1544, JW 1106(D), HI

8381(D), HI 8498(D),JW 1215(D)

36 Harda IRTS – GW 273, GW 322,GW 366, JW 1142, HI 1544, JW 1106(D), HI

8381(D), HI 8498(D),JW 1215(D)


8381(D), HI 8498(D),JW 1215(D)


HI 1454

RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531,


8381(D), HI 8498(D),JW 1215(D)


HI 1454

RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531,


8381(D), HI 8498(D),JW 1215(D)


HI 1454


HI 1454

RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531,


8381(D), HI 8498(D),JW 1215(D)


42 Mandla RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531, HI 8627(D)

43 Dindori RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531, HI 8627(D)

44 Balaghat RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531, HI 8627(D)

45 Anooppur RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531, HI 8627(D)

46 Burhanpur RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531, HI 8627(D)

47 Badwani RI – JW 17,JW 3020, JW 3173, JW 3211, HI 1531, HI 8627(D)





41 Seoni

48 Ashok Nagar

49 Alirajpur

38 Katni

39 Narsingpur

40 Chhindwara

33 Vidisha

34 Betul

37 Jabalpur

26 Panna

27 Chhatarpur

30 Sehore

23 Satna

24 Sagar

25 Damoh


41

2010

SUPPLY CHAIN FOR SEED PRODUCTION IN INDIA

SEED SUPPLY CHAIN IN MADHYA PRADESH


42

2010

SEED SUPPLY CHAIN IN CONNECTION WITH PRODUCER COMPANY

ACTORS IN SUPPLY CHAIN

The major actors in the soybean and wheat seed supply chains are input suppliers (including

manufacturers, wholesalers and retailers); producers; a large number of intermediaries (including

collectors, traders, commission agents, and brokers); wholesalers; processors and retailers. This

section will describe the role of each in turn.

INPUT SUPPLIERS

The major input of concern is seed at various level or stages of production viz. Breeder seed ,

Foundation Seed, Certified Seed. Input suppliers include major research organisations, state

agricultural universities, government distributors, private companies as wholesaler/retailers, and even

smaller retail shops that sell small quantities of seed, fertilizer and pesticide to farmers at the village

level. The most common variety of wheat seed sold is

WH 147 and LOK 1, and the most common varieties of soybean sold are PK-1024, PK-1042, PK-

1029, Indra Soya-9, JS-80-21, JS-71-5, JS-93-05, MACS-124, JS-335, JS-75-46, NRC-2, NRC-12,

NRC-7, NRC-37, PUSA-16 (DS-72-16), PUSA-20(DS-74-20-2), MACS-32, MACS-450, JS-90-41,

MAUS-47, Pooja(MAUS-2), JS-75-46, MAUS-61-2(Pratistha) In MP out of the 45 lakh hectares

under soybean, 75% of the area is covered by JS-335 which was released in 1994 (now more than 10

yrs old) There are some farmers who are still using other older varieties of wheat.


43

2010

For breeder seed the indents from various seeds producing agencies are collected by the Madhya

Pradesh Departments of Agriculture and submitted to the Department of Agriculture and Cooperation

(DAC), Ministry of Agriculture, Government of India, which is turn compiles the whole information

crop wise and sends it to the Project Coordinator/Project Director of wheat and soybean in ICAR,

Indore for final allocation of production responsibility to JNKVV/ICAR institutions. The allocation

of responsibility for production of breeder seed is discussed in the workshop in respect of the wheat

and soybean crop and is made to various centres as per the facilities and capabilities available at the

centres and the availability of nucleus seed of a particular variety. The indents are compiled and

forwarded to ICAR at least 18 months in advance.

To make the programme systematic, and for proper evaluation of the breeder seed production

programme, monitoring teams have been constituted and reporting proformae have been devised. The

monitoring teams consist of breeder of the variety, the concerned Project Director or his nominee,

representative of NSC. The production of breeder seed is reviewed every year by ICAR-DAC in the

annual seed review meeting.

The actual production of breeder seed by different centres is intimated to DAC by ICAR. On receipt

of information from ICAR, the available breeder seed is allocated to all the indenters in an equitable

manner. In the case of varieties which are relevant only to a particular State, the indents for breeder

seed are placed by the concerned Director of Agriculture with the SAUs/ICAR institutions located in

the State. The breeder seed produced is lifted directly by the Director of Agriculture or foundation

seed producing agencies authorized by him.

In connection with the producer companies, the input suppliers to the producer farmer members is the

company itself which procure seed, fertilizers and pesticides etc. agricultural input from the other

private companies like MARKFED, Krishidhan, Hariyali, JNKV,Jabalpur

GOVERNMENT DISTRIBUTORS

The M.P. branch of the National Seed Corporation produces and subsidizes less than half of the seed

available on the market in the state, and the rest is produced by other government agencies, private

companies, and farmers themselves. The National Seed Corporation has four distribution channels:

government, cooperatives, parastatal entities, and private certified dealers. About half of the

distribution is through government-registered cooperatives. The M.P. National Seed Corporation

produces approximately two third of the seed required for production in the state. The rest is produced

by a combination of private seed companies, other agencies (central government departments), and

farmers‟ own production.


44

2010

ROLE OF PRODUCER COMPANY

Producer company send the indent for the requirement of the breeder seed for the foundation seed

production by the producers to the DPIP, Bhopal which after compilation from all the producer

company is sent to the Department of Agriculture at district level. From all districts the cumulated

requirement is sent to the State department of Agriculture, headquarter at Bhopal. The indent after

confirmation depending upon the availability and requirement of the variety is allocated is lifted from

the breeder seed producers (as described in Para A. Input Suppliers). This lifted amount of seed is

supplied to DPIP and in turn to the producer company. The producer company in turn sells it to the

producer members at the same price along with the certification charge (for later certification of

harvest as foundation seed labeling and tagging by the seed certification agencies). After sell of all the

breeder seed to the member farmers the company claims breeder seed procurement subsidy which is

50% of the purchased price. This 50% price is returned back to the producer company. The company

in turn returns this subsidy to the member farmers as the profit earned in the form of procurement

subsidy.

This breeder seed is utilized by the farmer for the production of the foundation seed (F1). For the

production of this foundation seed again the producer is granted production subsidy .The farmer sell

the produce to the producer company as raw seed. This raw seed is then graded by the company and

sent for the certification as the foundation seed to the seed certification agency. The certification

charges are bear by the farmer. In case of wheat health fee also adds to the basic certification charges.

The selling prices is paid as one maximum out of modal prices of the seed as decided in Indore

Mandi. These prices can easily be tallied online on www.agromarket.nic.in for daily and weekly

updates.

In case of the F1-F2 seed production the F1 generation seed is again purchased by the farmer, the

prices of which are decided according to the one set by the department of Ag. or Beej Nigam. Similar

is the case with the certified seed production.

SAMARTH KISAN PRODUCER CO. PVT. LTD. SHAJAPUR

The cross sectional study to assess the objective is conducted at Samarth Kisan Producer Co. Pvt.

Ltd. Shajapur registered in July 2006 .

No of shareholders : 6477

Authorized Share capital: 10 lacs

Paid up Capital : 9.55 lacs

Bank limit : 150 lacs ( ICICI, SBOI, BOI)

MOUs/ Corporate Clients : ITC, Hariyali Bazar, NSEL, KrishiDhan, Markfed

http://www.agromarket.nic.in/


45

2010

International association : (SOYPSI)WWF, Solidaridad Netherland & RTRS

Social commitment : Group insurance of all 6477 share holders

No. of PFTs : 6

Breeder seed is procured from the research centre (JNKV, Jabalpur) and sold to farmers at 50%

subsidized rate with an additional fee covering some certification charges to produce F1 seeds

These raw seeds (F1)are repurchased from the farmers at a premium of Rs 50-100 above the

market price set by the Beej Nigam ( or the Indore Mandi). In addition the govt grants

distribution subsidy @ Rs 400/Q and Rs. 700/Q for wheat and soybean seeds respectively.

These raw seeds are certified by the SCA and tagged and labelled.

The F1 /F2 seeds are resold to farmers at the local market rates mainly to fulfil the demands

of farmer which undertake it mainly for the production of C1/C2 seeds. Similarly the Govt .

subsidy is granted for distribution of F1 /F2 seeds.

The profit to the company howsoever is always distributed among the farmers.

From last year the company has enrol itself into the SOYPSI seed scheme and production is

carried on fulfilling the criterias of RTRS programme .

KEY BUSINESS TRANSACTIONS OF COMPANY FROM ITS ESTABLISHMENT

Year Crop Variety Agency from which procurement done Agency to which sold Quantity Price Avg .price Seed type

2006-07 Soybean no work done

2007-08 Soybean JS335 JNKV, JABALPUR 50 225000 4500 BREEDER

FARMERS 50 110000 2200

FARMERS 1161 2118128 1825 FOUNDATION

FARMERS 975 2933600 3008.8205 FOUNDATION

LOSS 17.05

MANDI 168.75 339260.3 2010.4314 UNDERSIZED

Soybean JS335 KRISHIDHAN, INDORE 120 252000 1980 FOUNDATION

BHUMIPUTRA, SAHARANPUR 110.1 203685 1980

FARMERS 230.1 485565 2110

Soybean JS335 FARMERS 1974.4 3561987 1805 CERTIFIED1

KRISHIDHAN, INDORE 1970.1 3763910 1910

LOSS 4.3

Soybean JS335 BEEJ NIGAM 199.8 328479 1644 CERTIFIED1

FARMER 199.8 339660 1700

Soybean JS335 BHUMIPUTRA 27 47250 1750 CERTIFIED 2

FARMER 27 45930 1700

Soybean 9305 BEEJ NIGAM 13.5 22599 1675 CERTIFIED1

FARMER 13.5 22950 1700


46

2010

Year Crop Variety Agency from which procurement done Agency to which sold Quantity Price Avg .price Seed type

2006-07 Wheat Local wheat JNKV JABALPUR 200 Breeder

MANSA,JALODA 150 Foundation

MANSA,JALODA 86

436 689400 1581

FARMERS 436 721376 1654

2007-08 Wheat Lok-1 JNKV JABALPUR 10.4 20800 2000 Breeder

FARMERS 10.4 18720 1800

Wheat Lok-1 FARMERS 1608.81 1601794 995 Foundation

FARMERS 1608.81 2050069 1240

Wheat Lok-1 BEEJ NIGAM 500 50000 1000 Foundation

FARMERS 500 66466 1368

Wheat W147 JNKV JABALPUR 5.2 10400 2000 Breeder

FARMERS 5.2 9360 1800

2008-09 Wheat W147 FARMERS 162 192775 1190 Foundation

FARMER AND COMPANY 157.4 250934 1646

MANDI 9.6 8618 899

Wheat Lok-1 MECHANIZED AGRIFARM ,UMERGANJ, GUJARAT 200 60000 3000 Breeder

FARMER 200 42510 2275

Wheat HARSHITA IARI, INDORE 3 10500 3500 Breeder

FARMER 3 6580 2194

Wheat GW322 MECHANIZED AGRIFARM ,UMERGANJ, GUJARAT 10 30000 3000 Breeder

FARMER 10 21260 2126

Wheat GW273 MECHANIZED AGRIFARM ,UMERGANJ, GUJARAT 10 30000 3000 Breeder

FARMER 10 21325 2132

Wheat AMAR IARI, INDORE 2 7000 3500 Breeder

HW2004 FARMER 2 4430 2215

Wheat LOK1 FARMER 336.9 401403 1192 Foundation

FARMER 248.08 400846 1615

MANDI 88.82 81234 915

2009-10

Wheat LOK1 FARMER 2592 3042747 1175 Certified

FARMER 2279.43 2426365 1064

MANDI 312.57 307843 985

Wheat C306 MECHANIZED AGRIFARM ,UMERGANJ, GUJARAT 15.2 53200 3500 Breeder

FARMER 15.2 33265 2185

Wheat LOK1 FARMER 324 366120 1130 Foundation1

FARMER 298.8 388440 1300

UNDERSIZE 25.2 31248 1240

Wheat C306 FARMER 80 106533 1330 Foundation

FARMER 68.6 100102 1465

MANDI UNDERSIZED 11.5 14260 1240

Wheat GW273 FARMER 147.6 166788 1130 Foundation

FARMER 129.2 167960 1300


Wheat GW322 FARMER 228.18 258068 1130 Foundation

FARMER 203.2 264160 1300


Wheat HARSHITA FARMER 21.2 28196 1330 Foundation

FARMER 15 22268 1465

MANDI UNDERSIZED 6 7440 1240

Wheat AMAR FARMER 11.72 15587.6 1330 Foundation

HW2004 FARMER 9.4 13771 1465


Wheat Lok-1 FARMER 751.7 849421 1130 Foundation2

FARMER 685.95 891735 1300

MANDI UNDERSIZED 58.44 72708.96 1240

STOCK 7.31

Wheat W147 JNKV JABALPUR 20 60000 3000 Breeder

FARMER 20 34000 1700

Wheat W147 FARMER 163.95 185263.5 1130 Foundation

FARMER 150 195000 1300



47

2010

1. Seed production : Wheat, Soybean (70% of company business)

2. Agri-input supply Chain Mgnt : 15% of Company Business.

3. Farm-produce value chain mgnt : 15% group marketing of farm produce of company

business.

TREND ANALYSIS OVER PAST YEARS

2006-07

Increased profit due to use of seed (@ 15%) (1400/- x 79 qlts): 1.10 lacs

Total benefit to the farmers due to company: 2.05 lacs

Opportunity cost without company for 8364 qlts: 6.40 lacs

Total amount paid through company : 8.45 lacs

Percentage of premium to the opportunity cost : 32%

2007-08


Subsidy on seed production (@ 500) for 915 qlts: 4.57 lacs

Total benefit to the farmers due to company:16.72 lacs

Opportunity cost without company for 3200 qlts: 50.04 lacs

Total amount paid through company : 67.13 lacs



48

2010

2008-09


Subsidy on seed production (@ 500) for 4270 qlts: 21.35 lacs

Total benefit to the farmers due to company: 75.85 lacs

Opportunity cost without company for 8364 qlts: 1.35 crores

Total amount paid through company : 2.10 crores


SUSTAINABILITY


49

2010

SUPPORT FROM THE GOVERNMENT

Department of rural dev.

Rs 25 lacs as working capital/ Rs 7.60 lacs(15%reducing)

Nursery from NREGS(28LACS)

Seed grader/ LCD Projecter

Department of agriculture

Recognition & facilities at par with cooperatives

Subsidy on seed (Rs 16 lacs received-Rs 12 lacs submitted)

Department of revenue

4 acre land & NREGS fund(proposed)

Apart this so many policy changes to facilitate the growth & sustainability of Producer Companies.

SUPPLY CHAIN DISCREPANCIES OR CONSTRAINTS

ADAPTIVE TRIAL

The biggest drawback and favouring stake is of farmers in any kind of agricultural activity. And in the

case of seed production farmer is involved in every alternate step of seed production right from the

procurement of breeder seed till the certified seed production involving three generation in between. It

has been observed in the field survey that in many cases during the varietal adaptive trial of new

released variety breeder seed in the research centre in the farmers field to check the ground efficiency

and the yield, the seed production is at stake there. The seed harvest of new released breeder seed in

the farmers field during field trial is sold to the private seed companies at a minimally increased rate

than market by the farmer for profit. But the situation is grim here that before the introduction of new

variety after certified seed production after 3years by the govt it is already circulating in the other

neighbouring states. Thus with the release it is no more a new variety in the market. It is how it affects

the prices of the new variety which however would have sold at higher prices in the market but

because of malpractices it is no more profitable in the market.

INDENT PROBLEM

Discrepancies arise while providing the indent for the BS/ FS/CS requirement .The indent in actual is

either not seriously field surveyed timely after 1 to 2 years. Moreover the indent provided in paper


50

2010

circulation and drafting takes around 6-12 months to be accepted in the committees to decide the

allotment as it has to pass through various department channels before getting finalised. Till than the

real indent and the actual sent there is a gap which needs to be taken care at the time of allotment of

seeds.

RESULT OF QUESTIONNAIRE

FROM THE MEMBERS OF THE PRODUCER COMPANY OF THE AT SAMARTH

KISAN PRODUCER CO. PVT. LTD. SHAJAPUR

75 % are involved in F1-F2 seed production, 22.5% in the FS- CS production and remaining in the

BS- FS production. Around 86.54% undertake the seed production programs every year basis and rest

prefers alternate years or Tl seed for consumption especially in case of wheat seed. Of the soybean

seed production 93.26% are involved in seed replacement every year during this BS-FS-CS

production. On an average 73.2% of the land holdings are used for seed production and rest for

consumption purposes i.e. kitchen gardening. Farmers are aware about the certification field standards

and minimum seed certification requirement standards as well as the SOYPSI seed program

whosoever has taken.

FROM THE NON MEMBERS OF THE PRODUCER COMPANY OF SHAJHAPUR

AND INDORE DISTRICT

25-30% new variety transfer takes place between farmers to farmer. Lack of awareness factor

regarding the use of certified seeds. Indore farmers cannot avail the facilities of govt. subsidy

involved for the seed production program and prefer to sell in the Indore Kisan Mandi of Chawni.

25.45% of the indore farmers supply grain to processing industries. Continuous use of TL seed is

prevalent among them for atleast 3-4 years. On an average land holding is 3.3 ha.

VARIETAL PREFERENCE

LOK1 ,WH147 varieties of wheat and JS335 andJS 9560 , JS9305are the most profitable varieties for

the seed production on the agro climatic favourability and end use parameters.

WH 147 : Grain medium, club shaped ear, broad leaves, 110-115 days of maturity, 45-50 q/ha. Yield

LOK 1: Grain medium,lusturous, tall variety , 120 days maturity, 50-55 q/ha yield

JS335: Suitable for double cropping and timely sown for both rainfed and irrigated conditions , wider

adaptability and good germinability, resistant to BP, Bacterial Blight, Alternaria blight, and pod

shattering, tolerant to YMV, Green mosaic, stem fly and drought, 95-100 days of maturity, 25-30

q/ha yield


51

2010

JS 9560: Suitable for rainfed and double cropping systems of Malwa, Bundelkhand and Gird region,

suitable for low rainfall and upland areas of the state, suitable for increasing the cropping intensity,

resistant to major diseases and insect pest and tolerant to moisture stress conditions, 80-88 days of

maturity, 15-20 q/ha yield

JS9305 : Early, suitable for rainfed and irrigated and double cropping systems of whole M.P.,

Northern and Western Maharashta, Rajasthan and Bundelkhand region of U.P., resistant to major

diseases and insect pest, tolerant to moisture stress conditions, 90-95 days of maturity, 20-25 q/ha

yield

Because JS 335 was released in 1992 so as the mandate of production subsidy for BS-FS production

the variety need not be more than 10 years old so as to facilitate seed replacement and new varietal

use .So, most of the farmers are switching to the use of JS9305, JS9560 for future seed production.

SOYPSI OUTREACH AMONG FARMERS

It can be observed from the table below that the outreach among shareholders of the producer

companies‟ farmers is approx 50% which is critical to be studied

Name of district

Name of Producer company No. of Share holders

%Soypsi Outreach (No. of farmers/area in

ha.)

Shajapur Samarth Kishan Producer Company Ltd. Be Provided. Shajapur

6552 35

Chhatarpur Nowgong Crop Producer Company Pvt. Ltd, Chhatarpur 1000 -

Chhatarpur Khajoraho Crop Producer Company Pvt. Ltd., Chhatarpur 3576 27.4633124

Guna Neshkala Crop Producer Com. Pvt. Ltd, Guny 927 49.5601173

Vidisha Sironj Crop Producer Com. Vididsha 3200

Damoh Govind Seeds and Crop Producer com. Pvt. Ltd, Damoh 3037 69.2640693

Rewa Rewa Crop Producer & Marketing Com. Pvt. Ltd., Rewa 2969 49.1780822

Narsinghpur Narsingh Farmers Producer Com. Pvt. Ltd., Narsinghur 3250 63.6363636

Tikamgarh Ram Raja Crop Producer Com. Private Limited, Tikamgarh 1601

Tikamgarh Mahila Murgi Utpadaka co. Tikamgarh 41.1408816

Rajgarh Khujner Agriculture Producer Com. Pvt. Ltd., Rajgah 1750

Panna Karnavati Producer Com. Ltd. , Panna 2576

Sagar Sagar Samridhi crop Producer Company Ltd, Sagar 1050 -

Raisen Lavkush Crop Producer & Marketing com. Pvt. Ltd., Raisen 2001 -

Sidhi Churhut Agri. Producer Com. Pvt. Ltd., Sidhi 1658


52

2010

STATISTICS OF SEED PRODUCTION WRT DEPARTMENT OF AGRICULTURE

STATE :- MP BR-I

Name Of Institution To

Which Allotment Given

SOYBEAN : 1:8

1 Indra Soya-9 3 3 3 IGKVV Raipur 0 Not available

TOTAL 3 3 3 0

2 JS-80-21 15 15 1 JNKVV Kuthalia 1

TOTAL 15 15 1 1

3 SAMRUDHI (MAUS-71) MAU Parbhani (MH.) 18 Additional lift

4 JS-93-05 4300 4300 700 UAS Dharwad 0

325 MPOilFed Amlaha,Sehore 240.5 not available.

70 JNKVVKuthulia 70

340 JNKVV Indore 347 Additional lift

150 JNKVV Harda 149.8 not available.

140 JNKVV Sahore 80 not available.

134.55 JNKVV Tikamgarh 130 not available.

45 JNKVV Simrole 8 not available.

250 JNKVV Ujjain 250

89 JNKVV Seoni 76.1 not available.

72 JNKVV Neemuch 72

170 JNKVV Shajapur 169.8 not available.

100 JNKVV Betul 88.8 not available.

200 JNKVVDhar 200 not available.

40 JNKVV Damoh 30 not available.

5 JNKVV Siddhi 5

12.5 JNKVV Navgaon 12.5

230 JNKVV Dewas 248

12 JNKVV Narsingpur 0 Not available

100 JNKVV Badwani 100 not available.

45 JNKVV Mhow 45

110 JNKVV Rewa 75 not available.

TOTAL 4300 4300 3340.05 2347.5

5 JS-335 3775 3775 78 UAS Dharwad 0 Not available

10 JNKVV Jabalpur 10

325 JNKVV Ujjain 385 Additional lift

60 JNKVV Powarkheda 33.6 not available.

72.45 JNKVV Tikamgarh 72.4 not available.

110 JNKVV Chhindwara 92 not available.

54 JNKVV Sehore 0 Not available

208 JNKVV Khargone 208

410 JNKVV(Kuthalia) Rewa 342 not available.

105 JNKVV Tedni Rewa 0 Not available

100 JNKVV Mhogaon 60 not available.

520 JNKVV Sagar 488 not available.

400 JNKVV Mandsaur 454 Additional lift

232 JNKVV Indore 180 not available.

93.67 JNKVV Morena 73.2 not available.

20 JNKVV Ganjbasoda 20

76.55 JNKVV Aron 76 not available.

VARIETY WISE DETAILS OF LIFTING OF SOYBEAN

BREEDER SEED 2008 QTY IN QTLS.

S.No. CROP / VARIETY INDENT INDENT

ACCEPTE

D BY GOI

ALLOTMENT Lift REMARK


53

2010

This table clearly indicate that in case of soybean maximum indent is generated for the requirement of

JS 335 and JS 9305 for which even the lift is not available due to deficit in production. As the farmers

of producer companies produce the same varieties they can easily tap these deficits of market

STATE :- MP BR-I

Name Of Institution To

Which Allotment Given

90 JNKVV Panna 67 not available.

32 JNKVV Gwalior 14 not available.

75 JNKVV Jaora 75

55 JNKVV Dindori 55

315 Oilfed Amlaha (Sehore) 173.5 not available.

TOTAL 3775 3775 3441.67 2912.7

6 NRC-37 207 207 180 NRCS Indore 158.3 not available.

TOTAL 207 207 180 158.3

7 MAUS-47***Parbhani Sona 15 15 15 MAU Parbhani (MH.) 15

TOTAL 15 15 15 15

8 JS-95-60

JNKVV Sehore 24 Additional lift

JNKVV Indore 60 Additional lift

JNKVV Khandwa 98.4 Additional lift

JNKVV Shivpuri 68 Additional lift

JNKVV Sheopur 4 Additional lift.

JNKVV Jhabua 12 Additional lift

JNKVV Patan 48 Additional lift

JNKVV Rajgarh 40 Additional lift

JNKVV Simroli 26 Additional lift

TOTAL 0 0 0 380.4

9 MAUS-61-2(Pratistha) 3 3 3 MAU Parbhani (MH.) 0 Not available

10 Pusa-9712 50 50 4 SFCI New Delhi 0 Not available

11 MAUS-81 15 15 15 MAU Parbhani (MH.) 0 Not available

TOTAL SOYABEAN 8590 8590 7182.72 5991.2

VARIETY WISE DETAILS OF LIFTING OF SOYBEAN

BREEDER SEED 2008 QTY IN QTLS.

S.No. CROP / VARIETY INDENT INDENT

ACCEPTE

D BY GOI

ALLOTMENT Lift REMARK

0500

10001500200025003000350040004500

QU

AN

TIT

Y I

N Q

TL

S

VARIETIES

Soybean Breeder Seed Status 2008

INDENT ACCEPTED BY

GOI

ALLOTMENT

Lift


54

2010

BR-II

INDENT ALLOT-

ACCEPTED MENT

BY GOI BY GOI

1 WHEAT TALL 1:10

1 C-306 270 540 232 MPUAT Kota (Raj.) 10

180 JNKVV Sager 110

80 BsP (Soya.) Jabalpur 0

270 540 492 120 Due to Scarily of rains

2 SUJATA 236 236 236 JNKVV Jabalpur 138

236 236 236 138 Due to Scarily of rains

3 HW-2004(AMAR) 237 474 13 IARI, Indore(MP) 0

200 JNKVV Mhow 118.4

237 474 213 118.4 Rest not available.

4 JWS-17(SWAPNIL) 85 170 170 JNKVV Rewa 62 Rest not available.

5 JW-3020 10 31 31 JNKVV Bagwai 27.4 Rest not available.

6 HI-1500 84 168 124 IARI Indore 81 Rest not available.

WHEAT TALL 1158 1855 1266 546.8

2 WHEAT DWARF 1:20 0

1 WH-147 84 168 168 JNKVV Kuthatia Rewa 81 Rest not available.

84 168 168 81

2 LOK-1 745 1490 365 JVKVV Pawarkheda 260

360 JVKVV Betul 263

325 BSP (Gn.) Jabalpur 0

745 1490 1050 523 Rest not available.

3 GW-173 15 30 30 SDAU Bijapur 25.2 Rest not available.

4 HI-8381(Malavshri) 16 32 32 IARI, Indore(MP) 0 Not available.

5 DL-803-3 10 20 20 JNKVV Seoni 0 Not available.

6 DL-788-2(VIDISHA) 42 84 72 IARI, Indore(MP) 16.5 Rest not available.

7 GW-273 166 332 332 JNKVV Pawarkheda 569.2 Additional lifting.

8 HI-8498(MALAV SHAKTI) DURUM 41 82 82 IARI, Indore(MP) 103 Additional lifting.

9 HI-1418 30 60 60 IARI, Indore(MP) 53 Rest not available.

10 HI-1454 48 96 80 IARI, Indore(MP) 5 Rest not available.

11 HI-1531 (Harshita) 10 20 20 IARI, Indore(MP) 84.5 Additional lifting.

12 HI-8663 IARI, Indore(MP) 9 Additional lifting.

13 HD-3173 JNKVV Shadol 5 Additional lifting.

14 GW-366 SDAU Bijapur Guj. 111.8 Additional lifting.

15 HD-8627(Malavkriti) 30 60 60 IARI, Indore(MP) 31.5 Rest not available.

16 HD-2189 IARI Karnal 10 Additional lifting.

17 PBW-343 PAU Ludhiyana 20 Additional lifting.

18 HI-1479(Swarna)) 10 16 16 IARI, Indore(MP) 21.5 Additional lifting.

19 GW-322 60 120 120 SDAU Bijapur Guj. 154.2 Additional lifting.

20 WR-544(Pusa Bold) 50 100 6 IARI PUSA Bihar 6

528 1052 930 1225.4

21 Malviya W-510 (HUW-510) 50 100 74 BHU Varanasi UP 0 Not available.

22 MP-1106(Sudha) 35 70 70 JNKVV Pawarkheda 18.4 Rest not available.

23 MP-4010 70 70 70 JNKVV Gwalior 323.2 Additional lifting.

24 MP-1142 10 10 JNKVV Pwarkheda 33.2 Additional lifting.

25 HD-2733(VSM) 61 122 118 IARI Pusa, Bihar 10 Rest not available.

26 HP-2664(URJA) 60 120 120 JNKVV Bagwai 61.2 Rest not available.

27 RAJ-3777 80 160 100 RAU Bikaner Raj. 22 Rest not available.

28 RAJ-6560 40 80 80 RAU Bikaner Raj. 10 Rest not available.

WHEAT DWARF 1753 3442 2790 2307.4

TOTAL WHEAT 2911 5297 4056 2854.2

VARIETY WISE DETAILS OF LIFTING OF

BREEDER SEED OF WHEAT DURING 2008-09 STATE :- MADHYA PRADESH QTY IN QTLS.

S.No. CROP/ INDENT SUPPLYING INSTITUTE LIFTING REMARK


55

2010

MADHYA PRADESH

2010-11 2011-12 2012-13 2013-14

JS-93-05 3246 3746 4171 4671

JS-95-60 2500 2550 2600 2750

JS 80-21 12 12 12 12

JS-335 4276 4576 5576 6576

NRC-7 220 220 242 267

NRC-37 (Ahilya) 290 290 307 337

PK-1029 10 10 10 10

PUSA 9172 25 25 50 50

JS-9752 1500 1550 1600 1650

TOTALSOYBEAN 12079 12979 14568 16323

RABI

WHEAT TALL 1:12

HI-1500 334 334 334 334

JW-3020 274 274 274 274

JWS-17 (SWAPNIL) 61 61 61 61

HW-2004 (AMAR) 252 252 252 252

C-306 42 42 42 42

SUJATA 90 90 90 90

T0TAL TALL 1053 1053 1053 1053

WHEAT DWARF 1:25

DL-788-2(VIDISHA) 92 92 92 92

DL-803-3 27 27 27 27

GW-173 86 86 86 86

GW-273 1014 1014 1014 1014

GW-322 1025 1025 1025 1025

GW-366 317 317 317 317

HD-2733 20 20 20 20

HD-3173 4 4 4 4

HI-1418 116 116 116 116

HI-1479 (Swarna) 252 252 252 252

HI-1531 137 137 137 137

HI-1544 (Purna) 58 58 58 58

HI-8498 (MALAV SHAKTI) 240 240 240 240

JW-1106 (SUDHA) 244 244 244 244

LOK-1 550 550 550 550

MALAV KRITI (MI-8627) 42 42 42 42

MALVIYA W-510 5 5 5 5

MP-4010 93 93 93 93

MP-1142 280 280 280 280

RAJ-3777 145 145 145 145

RAJ-6560 150 150 150 150

URJA (HP-2664) 160 160 160 160

WH-147 20 20 20 20

WR-544 (PUSABOLD) 100 100 100 100

WHEAT DWARF total 5177 5177 5177 5177

TOTAL WHEAT 6230 6230 6230 6230

CROP-WISE / VARIETY-WISE BREEDER SEED

DEMAND

FOR YEARS 2010-11 TO 2013-14

CROP / VARIETY Quantity of Breeder seed required for the year


56

2010

0500

100015002000250030003500

QU

AN

TIT

Y I

N Q

TL

S

VARIETIES

Soybean Breeder Seed Status 2009

ALLOTMENT

BREEDER SEED LIFTING

Indra Soya-

9

0%

JS-80-21

1%

JS-93-05

93%

NRC-37

5%

MAUS-

47

Parbhani

Sona

0%

Pusa-9712

1%

ALLOTMENT

JS-93-05

55%

JS-95-60

2%

MAUS-81

0%

JS-335

40%

NRC-7

1%

NRC-37

(Ahilya)

2%

PUSA

9172(DS-

9712)

0%

MAUS-47

0%

ALLOTMENT


57

2010

AGENCY-WISE SUPPLY POSITION OF SOYBEAN TO DEPARTMENT OF

AGRICULTURE 2009


58

2010

STATE : MADHYA PRADESH (QUANTITY IN QUINTALS)

CATE-

GORY

KHARIF RABI TOTAL KHARIF RABI TOTAL KHARIF RABI TOTAL

WHEAT F/S 28514 28514 49549 49549 86600 86600

SOYBEAN 53148 53148 57661 57661 110332 110332

SUMMARY OF PRODUCTION & DISTRIBUTION OF FOUNDATION SEED DURING

2008-09 AND TARGET FOR 2010-11

CROP

YEAR 2008-09(Anti.) YEAR 2009-10 (Prog.) YEAR 2010-11 (TARGET)

PRODUCTION PRODUCTION PRODUCTION

STATE : MADHYA PRADESH ZC-6

CATE-

GORY

KHARIF RABI TOTAL KHARIF RABI TOTAL KHARIF RABI TOTAL

WHEAT C/S 622736 622736 683000 683000 703339 703339

SOYBEAN 800192 800192 916193 916193 1070000 1070000

YEAR 2009-10 (Target) YEAR 2010-11 (Target)

PRODUCTION PRODUCTION PRODUCTION

SUMMARY OF CERTIFIED/QUALITY SEEDS PRODUCED & DISTRIBUTED FROM

2007-08 TO 2009-10

CROP

YEAR 2008-09 (Anticipated)

STATE :- MADHYA PRADESH CS-II SMR : SEED MULTIPLICATION RATIO AREA IN '000 Hectares

TARGET Seed

SMR 07-08 08-09 09-10 Rate 07-08 08-09 09-10 07-08 08-09 09-10

ACTUAL ACTUAL ANTI. Kg/Ha. ACTUAL ACTUAL ANTI. ACTUAL ACTUAL ANTI.

KHARIF

SOYABEAN 16.00 4866 5142 5102 75 539204 746815 910110 14.77 19.37 23.78

TOTAL OILSEED 5512 5712 5598 540668 748778 912454

TOTAL KHARIF 10200 10375 9947 647997 888648 1059656

RABI

WHEAT DWARF 20.00 2535 2343 100 395527 434291 15.60 18.54

WHEAT TALL 2.00 1150 1050 100 31731 27731 2.76 2.64

TOTAL WHEAT 3685 3393 0 427258 462022 0

OTHERS 0.00 20 83

TOTAL RABI 7823 7996 0 509000 578836 0

QTY. IN QTLS.

CROP

Total Area to be Sown Seed Distribution in Qtls. Seed Replacement Rate %


59

2010

STATE: MADHYA PRADESH Qty. in Qtls.

REQUIRE- SHOR

MENT TAGE/

2008-09 SSC G. FARM O ILFED BEEJ

SANGH

DPIP KRIBHCO TOTAL SURPLUS

WHEAT TALLSUJATA 900 369 75 0 436 0 0 880 -20

C-306 1000 632 0 0 1163 0 0 1795 795

HW-2004 (AMAR)1100 11 596 0 151 0 0 758 -342

HI-1500 1600 316 125 0 255 0 2 698 -902

JW-3020 800 48 0 0 675 0 6 729 -71

JWS-17 500 0 466 0 0 129 0 596 96

TOTAL WHEAT TALL 5900 1376 1263 0 2680 129 8 5455 -445

WHEAT DWARFDL-788-2 200 0 10 0 314 0 0 325 125

GW-173 1000 589 0 0 385 0 0 974 -26

GW-273 3000 1074 457 81 3130 78 0 4819 1819

GW-322 3000 571 124 62 7208 0 0 7965 4965

GW-366 350 0 0 0 2292 0 0 2292 1942

HD-2864(URJA) 800 302 34 0 105 0 0 441 -359

HD-3173 200 0 0 0 257 26 0 283 83

HD-4672 50 0 29 0 0 0 0 29 -21

HD-2733 0 89 0 0 0 0 0 89 89

HI-1418 900 105 184 0 893 0 0 1183 283

HI-1444 0 0 0 29 0 0 29 29

HI-1454 900 41 0 0 0 0 0 41 -859

HI-1479 300 0 100 0 112 0 0 212 -88

HI-1544 300 0 0 0 1074 0 0 1074 774

HI-1531 300 142 410 0 813 40 6 1411 1111

HI-8498 2000 242 0 0 1643 0 28 1912 -88

HI-8627 500 126 57 0 105 0 0 289 -211

HI-8663 400 0 0 0 545 0 0 545 145

HI-8638 0 0 0 8 0 0 8 8

HI-8687 500 0 0 0 151 0 0 151 -349

LOK-1 2000 2087 24 0 10085 1218 45 13459 11459

MP-1106 1000 87 178 0 287 0 0 552 -448

MP-1142 500 52 0 0 662 0 0 714 214

MP-4010 1000 0 885 0 2788 398 0 4072 3072

RAJ 3077 700 166 0 0 0 0 0 166 -534

RAJ 6560 0 120 0 0 0 0 0 120 120

RAJ-3765 500 0 0 0 0 0 15 15 -485

RAJ-3777 400 274 0 0 0 0 0 274 -126

WR-544 0 90 0 0 0 0 0 90 90

WH-147 700 253 52 0 821 242 0 1368 668

TOTAL WHEAT DWARF21500 6411 2546 143 33708 2002 93 44902 23402

TOTAL WHEAT 27400 7786 3809 143 36388 2131 101 50357 22957

REQUIREMENT OF F/SEED OF WHEAT DURING 2009-10

RABI 2009-2010 (TENTATIVE)

CROP VARIETY SOURCEWISE AVAILABILITY


60

2010

No. of Agri. Producer‟s Company – 15

No. of Share holder‟s in Agri. Producer‟s Company – 37783

DETAILED OUTLINE OF THE PRODUCER COMPANIES

Name of

district

Name of

Producer

company

Date

of

incorp

oratio

n

No. of

Share

holder

s

Business Turnover Major business Activities Quality

of BoD

Meeting

s/AGM

Statutory

compliance

Inventory

managemen

t

No. of

Service

Provider’s

Soypsi

Outreach

No. of

farmers/ar

ea in ha.

2007-08 2008-09 2009-10

till

today

Seed

Produ

ction

MT

Seed

replacem

ent (no.

of

formers )

Supply of

Qlty.

seeds MT

Supply

of

fertiliser

s MT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Shajapur Samarth Kishan

Producer

Company Ltd.

Be Provided.

Shajapur

July

2006

6552 81.22 151.85 250 1100 2600 500 - Improv.

Require

Completed Partially

Completed

47 1750/5000

Chhatarpur Nowgong Crop

Producer

Company Pvt.

01/05

/2006

1000 2.01 66.88 60 24 925 38 410 Unsatisf

actory

Partially

Completed

Incomplete 12 -


61

2010

Ltd, Chhatarpur

Chhatarpur Khajoraho Crop

Producer

Company Pvt.

Ltd.,

Chhatarpur

22/02

/2006

3576 39 180 232 850 1000 260 2566 Improv.

Require

Completed Partially

Completed

7 524/1908

Guna Neshkala Crop

Producer Com.

Pvt. Ltd, Guny

21/04

/2006

927 23 139 152 340 910 200 250 Unsatis

factory

Completed Partially

Completed

- 338/682

Vidisha Sironj Crop

Producer Com.

Vididsha

3200 79.30 116.22 102 305 1600 250 280 Improv.

Require

Completed incomplete

d

25 -

Damoh Govind Seeds

and Crop

Producer com.

Pvt. Ltd, Damoh

23/02.

2006

3037 52 25 54 93 1500 120 260 Improv.

Require

Completed Partially

Completed

5 160/231

Shivpuri Hardol

Agriculture

Marketing &

Producers Com.

Shivpuri

01/05

/2006

2200 42.46 100.02 151 245 347 145 210 Improv.

Require

Completed Partially

completed

16 -


62

2010

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Rewa Rewa Crop

Producer &

Marketing

Com. Pvt. Ltd.,

Rewa

21/04

/2006

2969 36.41 43.27 234 107 452 31.7 218 Unsatisf

atory

Partially

completed

Incomplete 13 -

Narsinghpur Narsingh

Farmers

Producer Com.

Pvt. Ltd.,

Narsinghur

2006 3250 34 36 73 15.5 370 25 550 Improve

ment

Require

d

Partially

completed

Partially

completed

11 359/730

Tikamgarh Ram Raja Crop

Producer Com.

Private Limited,

Tikamgarh

23/02

/2006

1601 18.56 33.24 34 40 430 25 270 Improve

ment

Require

d

Partially

completed

incomplete

d

10 350/550

Tikamgarh Mahila Murgi

Utpadaka co.

Tikamgarh

2006 - - 442

Rajgarh Khujner

Agriculture

Producer Com.

Pvt. Ltd.,

Rajgah

03/05

/2006

1750 11 32.40 49 35 503 4.5 101/115 Unsatisf

actory

Partially

Completed

Incomplete

d

19 476/1157

Panna Karnavati

Producer Com.

11/12. 2576 4.98 53.15 48 150 2026 144 440 Unsatisf Partially Incomplete 10 -


63

2010

(Source : Agricultural Coordinator ,DPIP, Bhopal)

ESTIMATION OF MARKET NEED

Target segment for the seed producing companies is defined as the farmers who undertake seed production program or for grain production from certified

seeds . For this the DPIP, Bhopal wants to know first the potential market in the different district wherein the producer companies are situated Hence, market

potential can be identified by finding out the total amount of seed requirement in those district based on the average requirement of seeds and the seed

potential of the cultivated area of that district. The gap of above provides the need assessment of the seed production in the market .More positive the gap

more is the need that can be harnessed in future.

Ltd. , Panna 2006 actory Completed d

Sagar Sagar Samridhi

crop Producer

Company Ltd,

Sagar

2006 1050 - 25.24 43 43 300 38 410 Unsatisf

actory

Partially

Completed

Incomplete 8 -

Raisen Lavkush Crop

Producer &

Marketing com.

Pvt. Ltd., Raisen

20/02

/2006

2001 34 51.68 59 150 350 45 50 Unsatisf

actory

Partially

Completed

Incomplete

d

15 -

Sidhi Churhut Agri.

Producer Com.

Pvt. Ltd., Sidhi

01/05

/2006

1658 32.77 30.83 32 25 312 28 25 Unsatisf

action

Partially

Completed

Incomplete

d

2 -

490.71 1084.78 2015


64

2010

DIVISION AND DISTRICT WISE AREA , YIELD AND PRODUCTION OF SOYBEAN IN MP AND CALCULATION OF

MARKET NEED ANALYSIS

(Area in Lakh Ha. , Yield in Kg per Ha. , Production and Seed requirement in Lakh MT)

Seed Rate @ 75 kg /ha

2007 Kharif 2008 Kharif 2009 Kharif Calculatio

n

Calculation

Division/Dist Area Yield

per

Ha.

Productio

n

Area

Yield

per

ha

Productio

n

Sow

n

Area

Yiel

d

Productio

n

Average

cultivated

area

Seed

requiremen

t

Seed

productio

n

GAP

Ujjain 4.291 1200 5.149 4.4 1250 5.5 4.419 1275 5.634 4.37 0.32775

Mandsour 2.436 1020 2.485 2.64 1124 2.967 2.615 960 2.51 2.5636666

6

0.192275

Neemuch 1.174 1030 1.209 1.23 1105 1.359 1.238 940 1.164 1.214 0.09105

Ratlam 1.907 1080 2.06 2.13 1141 2.43 2.168 1015 2.201 2.0683333

3

0.155125


65

2010

Dewas 2.83 1070 3.028 2.95 1158 3.416 2.988 1180 3.526 2.9226666

6

0.2192

Shajapur 3.259 1060 3.455 3.32 1180 3.918 3.303 980 3.237 3.294 0.24705 0.11 0.1370

Total

Division

15.89 1094 17.385 16.6

7

1175 19.591 16.73 1092 18.272 16.432666

6

1.23245

Bhopal

Division

Bhopal 0.89 1050 0.935 0.92 1060 0.975 0.931 1195 1.113 0.9136666

6

0.068525

Sehore 2.479 1075 2.665 2.47 1152 2.845 3.088 995 3.073 2.679 0.200925

Raisen 1.038 950 0.986 1.31

5

1031 1.356 1.365 910 1.242 1.2393333

3

0.09295 0.015 0.0779

Vidisha 1.574 1020 1.605 1.71

8

1039 1.785 1.683 1090 1.834 1.6583333

3

0.124375 0.0305 0.0938

Rajgarh 2.749 950 2.612 2.82 1168 3.294 2.918 845 2.466 2.829 0.212175 0.0035 0.2086

Total 8.73 1008 8.803 9.24 1110 10.255 9.985 974 9.727 9.3193333 0.69895


66

2010

Division 3 3

Hoshangabad

Division

Betul 1.825 960 1.752 1.9 1136 2.158 1.91 950 1.815 1.8783333

3

0.140875

Hoshangaba

d

1.882 1060 1.995 1.95 1082 2.11 1.956 965 1.888 1.9293333

3

0.1447

Harda 1.62 1065 1.725 1.64 1216 1.994 1.65 1125 1.856 1.6366666

6

0.12275

Total

Division

5.327 1027 5.472 5.49 1141 6.263 5.516 1008 5.558 5.4443333

3

0.408325

Indore

Division

Indore 2.213 1200 2.656 2.22

6

1290 2.872 2.248 1355 3.046 2.229 0.167175

Dhar 2.382 1125 2.68 2.38

9

1160 2.771 2.53 1345 3.403 2.4336666

6

0.182525


67

2010

Jhabua 0.538 975 0.525 0.47

7

1050 0.501 0.532 950 0.505 0.5156666

6

0.038675

Alirajpur 0 0 0 0.06

5

1050 0.068 0.109 950 0.104 0.058 0.00435

Khargone 0.611 1075 0.657 0.61

6

1050 0.647 0.636 975 0.62 0.621 0.046575

Badwani 0.288 950 0.274 0.31

6

990 0.313 0.35 950 0.333 0.318 0.02385

Khandwa 1.275 1050 1.339 1.38

4

1085 1.502 1.399 1250 1.749 1.3526666

6

0.10145

Burahanpur 0.136 1100 0.15 0.15

3

1206 0.185 0.149 1150 0.171 0.146 0.01095

Total

Division

7.443 1112 8.279 7.62

6

1162 8.858 7.953 1249 9.931 7.674 0.57555

Jabalpur

Division

Jabalpur 0.065 940 0.061 0.03

5

950 0.033 0.045 925 0.042 0.0483333

3

0.003625


68

2010

Katni 0.013 950 0.012 0.01

5

975 0.015 0.013 920 0.012 0.0136666

6

0.001025

Balaghat 0.002 960 0.002 0.01 950 0.01 0.01 915 0.009 0.0073333

3

0.00055

Chhindwara 1.42 1075 1.527 1.72

3

1028 1.771 1.681 1085 1.824 1.608 0.1206

Mandla 0.013 950 0.012 0.01

3

950 0.012 0.021 925 0.019 0.0156666

6

0.001175

Seoni 1.035 995 1.03 1.08

3

970 1.051 1.015 970 0.985 1.0443333

3

0.078325

Narsinghpur 0.897 990 0.888 0.96

7

1041 1.007 0.978 940 0.919 0.9473333

3

0.07105 0.00155 0.0695

Total

Division

3.445 1025 3.532 3.84

6

1014 3.898 3.763 1012 3.81 3.6846666

6

0.27635

Sagar

Division

Sagar 2.02 950 1.919 2.54

9

950 2.422 3.129 825 2.581 2.566 0.19245 0.004 0.1884


69

2010

Damoh 0.456 940 0.429 0.52

6

948 0.499 0.521 925 0.482 0.501 0.037575 0.0015 0.0360

Panna 0.056 930 0.052 0.04

6

945 0.043 0.098 925 0.091 0.0666666

6

0.005 0.0015 0.0035

Tikamgarh 0.241 920 0.222 0.24 950 0.228 0.344 910 0.313 0.275 0.020625 0.0476 -0.027

Chattarpur 0.283 945 0.267 0.26 945 0.246 0.389 915 0.356 0.3106666

6

0.098 0.0874 0.0106

Total

Division

3.056 945 2.889 3.62

1

949 3.437 4.481 853 3.823 3.7193333

3

0.27895

Gwalior

Division

Gwalior 0.177 925 0.164 0.01

9

975 0.019 0.018 925 0.017 0.0713333

3

0.00535

Shivpuri 0.968 930 0.9 0.93

2

1130 1.053 0.697 880 0.613 0.8656666

6

0.064925 0.0245 0.0404

Guna 1.643 955 1.569 1.82

6

1155 2.109 1.874 815 1.527 1.781 0.133575 0.034 0.0995


70

2010

Ashoknagar 0.776 970 0.753 0.80

5

1104 0.889 0.947 925 0.876 0.8426666

6

0.0632

Datia 0.01 925 0.009 0.01 950 0.01 0.005 900 0.005 0.0083333

3

0.000625

Morena 0.005 950 0.005 0.00

2

945 0.002 0.001 910 0.001 0.0026666

6

0.0002

Sheopur

Kalan

0.216 950 0.205 0.13

5

980 0.132 0.01 925 0.009 0.1203333

3

0.009025

Bhind 0.001 950 0.001 0.00

2

960 0.002 0.001 915 0.001 0.0013333

3

0.0001

Total

Division

3.796 950 3.606 3.73

1

1130 4.215 3.553 858 3.049 3.6933333

3

0.277

Rewa

Divison

Rewa 0.337 950 0.32 0.38 1025 0.39 0.282 900 0.254 0.333 0.024975 0.0107 0.0142

Sidhi 0.005 950 0.005 0.02

3

975 0.022 0.035 875 0.031 0.021 0.001575


71

2010

Satna 0.635 950 0.603 0.64 1050 0.672 0.415 915 0.38 0.5633333

3

0.04225

Singhroli 0 0 0 0.00

5

995 0.005 0.005 900 0.005 0.0033333

3

0.00025

Shahdol 0.035 950 0.033 0.07 980 0.069 0.091 925 0.084 0.0653333

3

0.0049

Anooppur 0.02 950 0.019 0.01

8

990 0.018 0.029 940 0.027 0.0223333

3

0.001675

Umaria 0.006 950 0.006 0.00

6

995 0.006 0.09 915 0.082 0.034 0.00255

Dindori 0.06 930 0.056 0.06

5

945 0.061 0.056 925 0.052 0.0603333

3

0.004525

Total

Division

1.098 949 1.042 1.20

7

1030 1.243 1.003 912 0.914 1.1026666

6

0.0827

G.Total M.P. 48.79 1045 51.008 51.4

3

1123 57.759 52.98 1040 55.084 51.070333

3

3.830275

(Compiled from data obtained from SOPA after calculations)


72

2010

SEED PRODUCTION PROGRAM THROUGH BREEDER SEED - 2009

Wheat Lok-1,GW-273,

GW-322, WH-

147

192.00 192.00 7500 7000.00 250000

SEED PRODUCTION PROGRAM THROUGH F/S DURING 2009-10

Crops Major Varieties Quantity of B/s

received

( in qtls)

Area Covered

( in ha)

Procurement of

F-1 (in quintals)

Expected

Covered Area

for 2010 (in ha)

Estimated

production of F-2

(in quintals)

Soybean JS-335, JS-9305 281.20 374 5600 6500 105000

Crops Major Varieties Seed

Class

Qty. in

Qtls.

Area in

ha.

Estimate

d C/s

Producti

on in

Qtls.

F/s 521.9 695 10000

C/s 7421 9894 -

F/s 417.8 417.8 12500

C/s 6750 6750 -

Soybean JS-335, JS- 9305

Wheat Lok-1 , WH-147,

GW-273, GW-322


73

2010

RECOMMENDATIONS

paradigm shift

MARKETING

Seed marketing is the final step in a seed programme. Effective seed marketing is a specialized

operation, as described by Gregg and van Gastel (1998) it takes the seed to farmers and gets them to

buy it and plant it. Seed marketing is time-sensitive and sensitive to factors affecting rural marketing.

Seed must reach the farmer at the right time, at the right place, at the right price, in the right amount

and must be of the highest quality. Because seed marketing is sensitive to many factors, it is often

considered a high-risk business. Seed marketing requires:

• convincing farmers that the seed quality is high and ensuring that only high-quality seed is sold;

• convincing farmers that the seed quality means a benefit to them that is worth the extra cost they

must pay for the seed. All possible means of promoting the seed must be used;

• making the seed available in locations close to the target farmers. The seed must be readily available

when the farmer needs it. It must be available in bag sizes that fit the farmers‟ needs.

QUALITY PROMISES

Existing livelihood strategy

Required livelihood strategy


74

2010

Sixty percent of a small grain crop‟s yield potential is determined at planting. One of the most

important factors in yield potential is the quality of the seed being planted. One way to be sure that

seed is of the highest quality and purity is to purchase high quality professionally grown seed of

public or private varieties. Certified seed is highly recommended.

Farmers saving their own seed may save some costs. However, farmers should only plant saved

seed that is weed-seed free, is disease free, and has high germination and vigor. Growers who

are unable to assure high quality in their saved seed should purchase professionally grown seed!

Additionally, growers using saved seed should be sure not to violate Plant Variety Protection laws.

INVENTORY CREDIT FOR SMALL-SCALE FARMERS

The contribution of warehouse receipt systems to developing agricultural markets is well known. In

addition to providing a source of collateral and facilitating access to credit, warehouse receipts help to

create standards for weights and measures, and develop grading systems. They also help increase

awareness of quality issues, moderate seasonal price variability, and pave the way for the

development of futures and derivative markets for managing price risks. Where inventory credit has

been successful, it has generally excluded small-scale farmers due to high administrative costs and

low produce volumes. Given immediate cash needs, small-scale farmers often sell their produce

shortly after harvest, when prices are at their lowest. Without adequate storage facilities and access to

loan funds, they are unable to hold their crops for later sale during the ―lean season,‖ when prices are

much higher. This will not only help the bank to get access to new target segment but also will

provide small-scale farmers with an opportunity to take advantage of these seasonal price swings.

Inventory Credit works in the following way. Farmers form groups typically of 20-50 members to

store their produce. Producer Company can also act as technical service provider who operates the

warehouse, and the bank provides credit based on the warehouse receipt. Upon arrival of the goods at

the warehouse, the products are graded according to moisture content and non product materials. The

farmers then receive a receipt stating the quantity and quality of the goods deposited. Loans are given

to groups on behalf of their members, which then disburse them individually. Once the grain is

warehoused, the goods are the collective property of the group, which is jointly responsible for

treatment, storage, and sale.

POOLING OF PRODUCE OF ALL PRODUCER COMPANY

As observed from the seed production of past few years of the produer companies is quite less to be

called up for export in DOC market or wheat market on an individual basis by the producer

companies. To reach the target produce to level of export pooling up of the grades is even not the

remedy at present to export but with the increased seed production in future and association of more

and more villages in the producer companies of the district this can certainly be achieved in the future.


75

2010

Moreover pooling of produce of all the producer companies can help tap the marketing of giants like

ITC and Ruchi Soy as the quality seed production of the producer companies simply lacks in brand

promotion and sales.

BRAND PROMOTION

For brand promotion in the initial years marketing tag of either the profitable and established brand

like Samarth can be used by other near by companies or the marketing campaign can be undertaken in

collaboration with Krishidhan and Hariyali to spread the brand value among farmers, retailers. Timely

advertising campaigns should be done as the demonstration programs not only in the villages but in

the kisan mandi by word of mouth, brochures and leaflets, media spread etc. After 2-3 years to

increase the spread among larger masses media campaign of self marketing can be done. This will

help in brand creation and promotion.

DEVELOPING TRANSPORTATION FACILITY

Villages of most of the producer companies are far away from the accessibility of kisan mandi or

market. Therefore always a transportation fee of approx. 30 / quintal is attached with the sale of

produce during grain or seed transportation. Even the margins associated during sale of undersized

grain after processing from the side of buyers decrease enough because of the hidden cost of loading

and transportation. Although this cost is minimal but on season and offseason soar prices eats away

most of the profit of the producer company. This transportation cost includes transit from field to

storage godowns, to processing centres, to the local mandi and distant mandi. To minimise this cost

transportation facility should be developed of own as year round season production and transportation

is done by the producer company.

EXTENSION PRACTICES TO INCREASE SOYPSI OUTREACH

More and more field trials on quarterly basis and monthly field demonstrations as well as advertising

and campaigning of the Soypsi program should be done among the farmers to increase the credibility

of this programme and profit associated with it among more and more farmers. Soypsi program of

Soybean is one of its kind which along with the associated profits also ensures organic non GMO

based production based on 5 criteria of safe and secure use of fertilizers and pesticides for better

human and soil health in present and future.

DEVELOPING ADDITIONAL FACILITIES

Additional facilities like companies self R&D facility, nursery, processing and warehousing units to

cut away the hidden administrative cost of produce should be developed with all the producer

companies if possible.


76

2010

Production should be taken up not only the food crops but after 2-3 years of established business of

food crop seed production and savings of profits effort should be made to move to vegetable seed

production although the input cost are high enough and it needs more intensive cultivation but with

the associated risk prices and profits ensured are high enough.

ENTERING FAVOURABLE BUSINESS

It was observed during the field survey that the Agar field area is favourable for coriander seed

production and the yield is beneficial enough but there is no local market for the sale of seed .In that

case with the other companies as well, the profitable crop of that area can be identified by field trials

and the produce could be marketed as marketable surpluses of the producer companies either with

those associated with spices business or the distant market like Rajasthan. For few years however

marketing facility of other producer companies engaged in spices and condiments seed production can

be availed to find out the hidden opportunities.

Licensing facilities of the inter state trading should be taken with Maharastra state for soybean seed

supply and Rajasthan for spices. As it has been observed that in Maharastra there is a great demand

for soybean seed owing to its cracking and restoration problem. Maharastra is one of the larger

suppliers to the oil companies engaged in soybean processing so doing business with the grain

producers as the seed supplier future can be of profitable growth.

RETAIL OUTLETS

Retail Outlets should be opened in the local Mandis near to the area covered by Krishidhan and

Hariyali with the common brand name and different brand positioning at cheaper less margin than the

others. With the achievement of break even in the 2-3 years, it can come up with increased consumer

base and higher profits on lesser margin. Then it should focus on increasing profit after creation of

larger consumer base and brand loyalty among consumers. The established brand should keep on

increasing traits to the initial brand positioning. These retail outlets along with the seed produce

should also market the agricultural implements, fertilizer and pesticide. Also they can provide free

services with the marketed packs in the form of timely technical advice for cultivation, covering

facilities for free of farm customers like weather insurance and seed testing (health and inspection

fees). Outlets can avail the sponsorship of regional rural banks for their Kisan Credit Card and other

banking facilities campaign. In return this would help in generating finance to producer companies‟

retail outlet for other businesses as well favour the advertising campaign.

PERSONAL DEVELOPMENT AND TRAINING ALTERNATIVES


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Human resources development is the most important factor in strengthening the seed sector. If the

seed sector is to be developed attention must be given to the selection of people for their training

and their use. Personal management must results in sharing responsibility, the opportunity for

individuals to free self worth in their work and high level of moral and motivation. Presently, the

seed sector in the state has no proper plans, unsystematic growth and waste of this most precious

resource.


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2010

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Roberts, R. (2005). Insurance of crops. FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED

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Seed Act: Seed legislation and Seed certification standards.

ASA, Bhopal. Producer manual 1,2.

India, T. S. (2007, October 30). III Kharif Crop report 2007.

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50 350 Sodansingh-Badrilal Pacheti GW-322 FI-FII 57567 35.1 15 0.5 0.6 1200 42120 50 30 1053 1755 2808

51 351 Bhagwatsingh-Chandarsingh Arni GW-322 FI-FII 57569 27.9 15 0.7 0.5 1200 33480 50 20 558 1395 1953

52 352 Radheshyam-Madhoji Kalmoi WH-147 BI-FI 57642 35.64 15 0.2 0.5 1200 42768 60 30 1069.2 2138.4 3207.6

53 353 Dewaji-Gopalji Pipliya Junnar Lok -01 FI-FII 57611 13.5 15 0.5 0.5 1200 16200 50 30 405 675 1080

54 354 Radheshyam-Madhoji Kalmoi GW-273 FI-FII 57629 16.2 15 0.5 0.8 1200 19440 50 30 486 810 1296

55 355 Narayan-Prabhulal Pacheti Lok -01 FI-FII 57604 36.9 14 0.5 0.6 1200 44280 50 30 1107 1845 2952

56 356 Ramsingh- Biharilal Kundlakhurd GW-322 FI-FII 57556 37.8 14 0.5 0.5 1200 45360 50 30 1134 1890 3024

57 357 Dilipsingh-Bapulal aamba GW-322 FI-FII 57575 21.6 15 0.5 0.5 1200 25920 50 30 648 1080 1728

58 358 Lilabai-Ratanlal Pacheti Lok -01 FI-FII 57607 39.6 14 0.6 0.5 1200 47520 50 0 1980 1980

59 359 Gopalsingh-Kesharsingh aamba GW-322 FI-FII 57574 36 15 0.5 0.5 1200 43200 50 30 1080 1800 2880

60 360 Mohanlal-Shankarlal Kundlakhurd GW-322 FI-FII 57627 24.3 15 0.5 0.5 1200 29160 50 30 729 1215 1944

61 361 Hokamsingh-Shivnarayan Pacheti Lok -01 FI-FII 57608 20.7 15 0.5 0.5 1200 24840 50 30 621 1035 1656

62 362 Surajsingh-Sohansingh Pipliya Junnar Lok -01 FI-FII 57610 21.6 15 0.5 0.5 1200 25920 50 30 648 1080 1728

63 363 Devilal-Bholaji Pipliya Junnar GW-273 FI-FII 57626 24.82 15 0.25 0.6 1200 29784 50 30 744.6 1241 1985.6

64 364 Kamasingh-Narayansingh Kakdel Lok -01 FI-FII 57586 35.1 14 0.8 0.5 1200 42120 50 30 1053 1755 2808

65 365

Raghunathsingh-

Pratapsingh khedajhalara Lok -01 FI-FII 57583 42.3 13 0.6 0.7 1200 50760 50 30 1269 2115 3384

66 366 Ramlal-Mangilal

Bardabarkhed

a Lok -01 FI-FII 57581 56.7 14 0.6 0.5 1200 68040 50 30 1701 2835 4536

67 367 Ramsingh-Biharilal Kundlakhurd GW-322 FI-FII 57556 35.1 14 0.5 0.5 1200 42120 50 30 1053 1755 2808

68 368 Udaysingh-Harisingh Manakpur Lok -01 FI-FII 57599 15.3 15 0.8 0.5 1200 18360 50 0 765 765

69 369 Lilabai-Ratanlal Pacheti Lok -01 FI-FII 57607 38.7 14 0.6 0.5 1200 46440 50 0 1935 1935

70 370 Hokamsingh-Shivnarayan Pacheti Lok -01 FI-FII 57608 27.9 14 0.5 1 1200 33480 50 30 837 1395 2232

71 371 Jeevansingh-Ramsingh Kakdel Lok -01 FI-FII 57587 35.1 14 0.5 0.5 1200 42120 50 0 1755 1755

72 372 Jeevansingh-Ramsingh Kakdel Lok -01 FI-FII 57587 43.2 14 0.5 0.5 1200 51840 50 30 1296 2160 3456

73 373 Rugnathsingh-Pratapsingh Kedajhalara Lok -01 FI-FII 57583 29.7 14 0.6 0.7 1200 35640 50 30 891 1485 2376

74 374 Lalsingh-Umraosingh Manakpur GW-322 FI-FII 57571 19.8 14 0.5 0.6 1200 23760 50 0 990 990

75 375 Mohanlal- Shankarlal Kundlakhurd GW-273 FI-FII 57627 27.9 15 0.5 0.5 1200 33480 50 30 837 1395 2232

76 376 Manuji-Kniram Kacnariya Lok -01 FI-FII 57613 13.5 14 0.6 0.5 1200 16200 50 20 270 675 945

77 377 Stynarayan-Laxminarayan Chachakhedi Lok -01 FI-FII 57618 19.8 14 0.1 0.5 1200 23760 50 30 594 990 1584

78 378 Shivsingh-Tolaram Kundlakhurd GW-322 FI-FII 57558 37.8 15 0.5 0.5 1200 45360 50 30 1134 1890 3024

79 379 Atmaram-Biharilal Kundlakhurd GW-322 FI-FII 57555 24.3 15 0.6 0.5 1200 29160 50 0 1215 1215

80 380 Narayansingh-Prabhulal Pacheti WH-147 BI-FI 57639 42.3 14 0.6 0.5 1200 50760 60 0 2538 2538

81 381 Arjunsingh-Shivsingh Kundlakhurd GW-322 FI-FII 57557 30.6 14 0.5 0.6 1200 36720 50 0 1530 1530

82 382 Balu Singh- Mangilal Kaliyakhedi GW-322 FI-FII 57633 36 15 0.8 0.5 1200 43200 50 30 1080 1800 2880

83 383 Mansingh-Tolaram Kundlakhurd GW-322 FI-FII 57560 32.4 14 0.7 11 1200 38880 50 0 1620 1620

84 384 Mansingh-Shankarlal Kundlakhurd GW-273 FI-FII 57627 30.6 14 0.7 0.5 1200 36720 50 30 918 1530 2448

85 385 Nirbhaysingh-Bhagwansingh Pacheti GW-322 FI-FII 57565 37.8 15 0.5 0.5 1200 45360 50 30 1134 1890 3024

86 386 Soadnsingh-Badrilal Pacheti GW-322 FI-FII 57567 13.5 13 0.4 0.5 1200 16200 50 0 675 675

87 387 Mansingh-Tolaramsingh Kundlakhurd GW-322 FI-FII 57560 22.5 14 0.8 0.5 1200 27000 50 0 1125 1125

88 388 Surajsingh-Sohansingh Pipliya Junnar Lok -01 FI-FII 57610 19.8 14 0.8 0.5 1200 23760 50 0 990 990

89 389 Paras-Kanhaiyalal jain Kakdel WH-147 FII-CI 57638 35.1 15 0.5 0.5 1200 42120 50 0 1755 1755

90 390 Kamalsingh-Narayansingh Kakdel Lok -01 FI-FII 57586 26.1 15 0.5 0.6 1200 31320 50 0 1305 1305

91 391 Someswar-Pannalal Chachakhedi Lok -01 FI-FII 57616 27.9 14 0.9 0.7 1200 33480 50 0 1395 1395

92 392 Vikram Singh- Sardar Singh Kishakot Lok -01 FI-FII 57589 11.7 14 0.9 0.7 1200 14040 50 0 585 585

93 393 Someswar-Pannalal Chachakhedi Lok -01 FI-FII 57616 35.1 14 0.9 0.7 1200 42120 50 0 1755 1755

97 397 Narayan-Prabhulal Pacheti Lok -01 FI-FII 57608 16.2 14 0.5 0.6 1200 19440 50 0 810 810

98 398 Mohanlal-Shankarlal Kundlakhurd GW-273 FI-FII 57627 11.7 15 0.5 0.5 1200 14040 50 0 585 585

99 399 2825.96 33480 0 0 0

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