Market Like a Pro: Marketing and Branding Strategies for Small Business
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Transcript of Market Like a Pro: Marketing and Branding Strategies for Small Business
Marketing and Branding Strategies For Your
Business
Market Like an Expert
A presentation by Susan Kelly-Easton
Competitive Edge Career Services - Susan Kelly-Easton
Susan Kelly-Easton
Competitive Edge Career Services - Susan Kelly-Easton
Business Essentials
Competitive Edge Career Services - Susan Kelly-Easton
What You Might Be Missing
Competitive Edge Career Services - Susan Kelly-Easton
Clear Up Confusion
Competitive Edge Career Services - Susan Kelly-Easton
Get Unstuck
Competitive Edge Career Services - Susan Kelly-Easton
Who has the solutions?
Competitive Edge Career Services - Susan Kelly-Easton
Marketing?
Competitive Edge Career Services - Susan Kelly-Easton
Branding!
Competitive Edge Career Services - Susan Kelly-Easton
What is branding?
Source: InterBrand
The World’s Strongest BrandsThe World’s Strongest Brands
Competitive Edge Career Services - Susan Kelly-Easton
A Unique Promise of Value
Competitive Edge Career Services - Susan Kelly-Easton
What branding is not!
Competitive Edge Career Services - Susan Kelly-Easton
Your Business + Your Brand = Your Marketing Strategy
Competitive Edge Career Services - Susan Kelly-Easton
So how does it work?
Competitive Edge Career Services - Susan Kelly-Easton
Brain Break
Competitive Edge Career Services - Susan Kelly-Easton
Step 1: Take a look inside
Competitive Edge Career Services - Susan Kelly-Easton
Step 2: Check the lay of the land
Competitive Edge Career Services - Susan Kelly-Easton
Step 3: What do others see?
Competitive Edge Career Services - Susan Kelly-Easton
Define Your Brand Identity
Competitive Edge Career Services - Susan Kelly-Easton
Put Your Brand To Work
Competitive Edge Career Services - Susan Kelly-Easton
Reduce Risk
Competitive Edge Career Services - Susan Kelly-Easton
Location, Location, Location
Competitive Edge Career Services - Susan Kelly-Easton
Words!
Competitive Edge Career Services - Susan Kelly-Easton
Relationships
YOU
Competitive Edge Career Services - Susan Kelly-Easton
Don’t I look great?
Market Like an Expert
Questions