MARKET ANALYSIS TOOLS PREPARED BY: A SANDA L ANGUZA DIRECTORATE: INTERNATIONAL TRADE.
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Transcript of MARKET ANALYSIS TOOLS PREPARED BY: A SANDA L ANGUZA DIRECTORATE: INTERNATIONAL TRADE.
MARKET ANALYSIS TOOLS
PREPARED BY: ASANDA LANGUZA
DIRECTORATE: INTERNATIONAL TRADE
1. MARKET ANALYSIS PROCESS1. MARKET ANALYSIS PROCESS
Define your product
Quantitative Analysis
Qualitative Analysis
Business contacts
Market analysis
Screen the marketsScreen the markets
Trade Map & Market Access MapTrade Map & Market Access Map
World Trade AtlasWorld Trade Atlas
Research market characteristicsResearch market characteristics
Product Map & Country MapProduct Map & Country Map
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2. QUANTITATIVE ANALYSIS2. QUANTITATIVE ANALYSIS
What are the fastest growing markets?What are the fastest growing markets? Which countries are supplying to those markets?Which countries are supplying to those markets? What is the position of our products in those markets?What is the position of our products in those markets? What are the access conditions for those markets?What are the access conditions for those markets?
Quantitative Tools
www.trademap.org - FREE
www.macmap.org - FREE
Register
mas-admintools.intracen.org/accounts/Registra-tion.aspx
DAFF & NAMC has access to the link
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2.1 Trade map
• Easy to use• Constantly upgraded• The department is running a training with International trade Centre• Provinces are involved• Some industries
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ORANGE SUPPLIERS TO NETHERLANDS
Supplier Market share
South Africa 37.2%
Spain 23.7%
Egypt 19.1%
ORANGE SUPPLIERS TO RUSSIAN FEDERATION
Supplier Market share
Egypt 28.7%
South Africa 21.3%
Turkey 15%
Fastest growing markets
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2.2 Market Access – MAP (www.macmap.org)
What are the tariffs faced by a SA exporter in the target markets?
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MARKET ACCESS MAP (www.macmap.org)MARKET ACCESS MAP (www.macmap.org)
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TARIFFS FACED
MARKET SUPPLIER TARIFF
NETHERLANDSSouth Africa 0.5%
Spain 0%
RUSSIAN FEDERATIONEgypt 3.75%
South Africa 3.75%
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3. ADDITIONAL SOURCES – TRADE INFORMATION 3. ADDITIONAL SOURCES – TRADE INFORMATION
DIRECTORYDIRECTORY ( (www.daff.gov.za/international trade/trade facilitation) trade/trade facilitation)
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Cont……………………………Cont……………………………
Trade information Directory includes additional sources, it
covers a wide range of topics:
Market access barriers and tariffs: European Union Tariffs SACU tariffs
Trade analytic databases: SADC Trade data Trade and Industry Policy Secretariat (TIPS)
Economic and trade research: Agribusiness online National Agricultural Marketing Council
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4. QUALITATIVE ANALYSIS4. QUALITATIVE ANALYSIS
Qualitative Tools
www.p-maps.org - FREE
www.intracen.org/countries - FREE
Is used to address:What are the market characteristics?What are the packaging and labeling requirements?How should the product be priced?How is the product distributed in the target market?What are the options for promoting the product?
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5. CONTACT DETAILS5. CONTACT DETAILS
Directorate: International Trade
Tel: 012 319 8452
Fax: 012 319 8001
E-mail: [email protected]
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