MARKET ACHIEVEMENTS BRAND VALUES Things...
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52 MARKET SB Furniture, Thailand’s leading furniture brand providing Modern Italian Style, provides a wide range of product lines for your home including furniture for the bedroom, living room, home entertainment units, home office, kitchen etc. all of which is originated and designed by the SB Research and Development team. Its distinct design, innovation, quality and a variety of top quality models for over 40 years place the company as a category killer in Thailand’s furniture industry. The company strives to satisfy their customers in all things and not only with the highest quality and unique designs. It also offers an excellent and varied home decoration service free of charge; for instance their 3D Pro Designer - the 3D computer graphic programme service which helps you design and arrange your furniture in perspective view whilst including budget considerations to assist customers before they make a purchase decision. SB Interior@ Home - the first interior delivery service in Thailand will directly send an interior designer to your home to give you a professional consultancy in home furnishing, Total Interior Solution – the entire service includes room style consultation, creation and execution of built-in projects, wall paper, curtain and carpet recommendation until your individul home design concept matches your lifestyle. There are 50 distribution channels, SB Design Square, SB Furniture showroom and Koncept Furniture showroom, which cover greater Bangkok and a further 200 dealers nationwide as well as exports to 40 overseas countries. ACHIEVEMENTS SB Furniture has received many awards and accolades over the years including : 1979 l Leading furniture export company from Hong Kong Furniture Association. 1980 l Best Home Furniture Award from Thailand Minister of Industry General Chatchai Chunhawan. 1985 l Best Design Furniture from Prime Minister Prem Tinsulanonda 1986 l Zodiacal constellation award from Minister Bunharn Silapa-archa, Ministry of Industry (Thailand). 1987 l Best High Technology Export Furniture company from Prime Minister Prem Tinsulanonda 1988 l Best Provincial Manufacturer from Ministry of Interior (Thailand). 1988 l Thai Best Product Award from Prime Minister Chatchai Chunhawan. 1988 l Thai Best product Award from Deputy Prime Minister Pong Sarasin. 1989 l International Asian Award from UK. 1992 l Best Furniture Displayed in third Bangkok International Furniture Fair. 1998 l The Best Product Design Awards from Foundation for the Thai Society. 1998 l ISO 9001 Certificate. 1999 l The Best Company of the Year Awards from Foundation for the Thai Society. 1999 l Thailand’s Brand Certificate from Department of International Trade Promotion, Ministry of Commerce. 1999 l ISO 9002 Certificate. 2000 l Prime Minister’s Export Award 2000 for Distinctive Development and Marketing of Thai Owned Brand Category Furniture Brand. 2001 l Prime Minister’s Export Award 2001 for Distinctive Development and Marketing of Thai Owned Design. 2002 l Prime Minister’s Export Award 2002 for Outstanding Performance as The Best Exporter. 2003 l ISO 14001 Certificate. 2004 l Prime Minister’s Export Award 2004 for Export Honorary Recognition. 2005 l International Store Design Award 2005 from ISP (Institute of Store Planner) and VM·SD Magazine (Visual Merchandising + Store Design). 2006 l Best Bed Award in Thailand International Furniture Fair from Department of International Trade Promotion, Ministry of Commerce. 2007 l Best Bed Award in Thailand International Furniture Fair from Department of International Trade Promotion, Ministry of Commerce. 2010 l IP Champion 2010 ; SB Furniture. 2011 l IP Champion 2011 ; Koncept Furniture. 2012 l Thailand’s Most Admired Brand in Furniture Retail Category from the nationwide research of BrandAge Magazine, one of the leading marketing magazines in Thailand. 2012 l Superbrands 2012 by Superbrands Thailand. 2013 l Mat Award 2013 by Marketing Association of Thailand - The bronze prize of the best marketing campaign ‘Design Phenomenon’ 2013 l Superbrands 2013 by Superbrands Thailand. 2014 l Thailand’s Most Admired Brand in Furniture Retail Category from the nationwide research of BrandAge Magazine, one of the leading marketing magazines in Thailand. 2014 l Superbrands 2014 by Superbrands Thailand. 2015 l World Branding Awards in Furniture Category of National Tier by World Branding Forum. 2015 l Superbrands 2015 by Superbrands Thailand. Things you didn’t know about SB Furniture l The first furniture catalogue in Thailand was printed in 1973 in three languages - Thai, Mandarin and English and was named “Thai Furniture Industry” published by Mr. Surapol Chawaldit, founder of SB Furniture. l SB Furniture was the first company that imported E1 wood for all parts of productions. E1 is the standard hard wood with lower formaldyhyde substance up to six times compared with other woods. E1 is the EU and Japanese Standard Wood and was imposed to be used in furniture industrial production with less smell and no harm to human breathing systems. l SB Furniture was the first brand to create the most completed House Decoration Application on iPAD and iPhone to inspire clients in decorating their homes. HISTORY SB Furniture, the leading furniture brand in Thailand, was founded by Mr. Surapol and Mrs. Soraya Chawaldit in 1967. In the early years the privately-owned company started to produce and sell only teak wood furniture as a small business with only ten employees and then named Shaw Brother Furniture. The first furniture catalogue in Thailand was created by Mr. Surapol in 1973 was a breakthrough for the furniture industry. It allowed customers to visualize a product before placing an order and also rapidly generated sales growth and increased the number of dealers throughout the country. In 1979 the company was recognised as a pioneer of Knock Down Furniture with a particle board imported from New Zealand and became the first distributor to distribute the furniture through a shopping mall, Central Department Store, by displaying its mood and tone in a mocked up room using the SB Furniture trademark and subsequently established one of the biggest furniture factories in Southeast Asia, SB Furniture Industry Co., Ltd. in 1990. In 1997, the company was hit by Thailand’s economic crisis and it dealt with this situation by launching a new brand - Koncept Furniture which provided simple and compact design with at an affordable price as an alternative choice for customers and strove to build the brand reliability and image by using IMC (Integrated Marketing Communications) since 1998. As the pioneer and leader in design and innovation, manufacturing the first built-in furniture in the Modern Italian style, Zelection Built-in debuted in Thailand in 2001 and quickly became renowned as the SB innovation that serves customer’s need by providing both functional and emotional benefits and all this with a one day installation. Moreover, Pano Series, the notable walk- in closet with no walls or middle columns offers an airy atmosphere which customers find easier to stay organised and comfortable was introduced to the industry in 2008. A caring attitude is one of the company’s core values as it creates a long-standing commitment to the customer’s sustainable healthcare by using only the European Standard Class 1(E1), a MDF with low formaldehyde emission levels, as its raw material for every piece of its product since 2003. A continuing research and development programme is one of the key factors of the company’s success as the leader in Thailand’s furniture industry. It usually develops products and services based on consumer insights, an outside-in strategy. It differentiates itself by introducing more than twenty new furniture models a year and offers innovative home furnishing services free of charge such as The 3D Pro Designer, SB Interior @ Home and Total Interior Solution in 2006, 2007, and 2011 respectively. In 2011, in accordance with cyber and social networking trends the company created SB Design Square Application to introduce innovation into home furnishing by allowing the consumer to enjoy and visualise their furnishing ideas interactively via iPAD and iPhone thus becoming the first innovator in the industry. PRODUCT All products are originated with the company’s own design in a ‘ready to assemble’ concept. The product ranges are Bedroom, Living Room, Kitchen, Kid’s Bedroom, Entertainment Unit, Bookshelf and TV units. RECENT DEVELOPMENTS SB Design Square @ The Crystal SB Ratchapruek, located on Ratchapruek road in Greater Western Bangkok with 23,000 square meters, is the latest and the most comprehensive home furnishing retail store that comes with a new concept of business model. The new branch goes beyond a furniture store, it is the first home furnishing retail store in Thailand that will give customers the ultimate living experience. Everything for the home is gathered under one roof, including fully functional furniture with numerous designs such as modern, vintage, luxury, country, American style etc. for every corner, both indoor and outdoor, baby and kids furniture, home accessories, artificial plant and flower, wall paper, curtains, kitchen appliances, lighting design and more. In addition, there are total interior solutions more than ever. The free services provide and help customers as a personal consultant with product choices, design and arrange their furniture in perspective view using the 3D computer graphic programme, built – in task till turnkey interior designing to integrate and complete all customer needs in one-stop. BRAND VALUES SB Furniture represents its brand essence through the slogan - The Expert for Your Ideal Living according to its stand for Design, Innovation, and Caring. The company differentiates its products by the distinction of design which is created based on consumers insights. It carries out consumer behaviour research annually to understand and find out what consumers really need. The consumer’s deep understanding leads to products developed with various aspects, especially in design and function. SB Furniture’s research and development team also keep updating according to global trends to capture new designs, styles innovations and raw material etc. In its caring aspect, the company created a long- standing commitment to the customers’ sustainable healthcare by using only European Standard Class 1(E1), a MDF with low formaldehyde emission levels, as its raw material for every piece of its product since 2003. www.sb-furniture.com
Transcript of MARKET ACHIEVEMENTS BRAND VALUES Things...
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MARKETSB Furniture, Thailand’s leading furniture brand providing Modern Italian Style, provides a wide range of product lines for your home including furniture for the bedroom, living room, home entertainment units, home office, kitchen etc. all of which is originated and designed by the SB Research and Development team. Its distinct design, innovation, quality and a variety of top quality models for over 40 years place the company as a category killer in Thailand’s furniture industry. The company strives to satisfy their customers in all things and not only with the highest quality and unique designs. It also offers an excellent and varied home decoration service free of charge; for instance their 3D Pro Designer - the 3D computer graphic programme service which helps you design and arrange your furniture in perspective view whilst including budget considerations to assist customers before they make a purchase decision. SB Interior@Home - the first interior delivery service in Thailand will directly send an interior designer to your home to give you a professional consultancy in home furnishing, Total Interior Solution – the entire service includes room style consultation, creation and execution of built-in projects, wall paper, curtain and carpet recommendation until your individul home design concept matches your lifestyle. There are 50 distribution channels, SB Design Square, SB Furniture showroom and Koncept Furniture showroom, which cover greater Bangkok and a further 200 dealers nationwide as well as exports to 40 overseas countries.
ACHIEVEMENTS SB Furniture has received many awards and accolades over the years including :1979 l Leading furniture export company from Hong Kong Furniture Association. 1980 l Best Home Furniture Award from Thailand Minister of Industry General Chatchai Chunhawan.1985 l Best Design Furniture from Prime Minister Prem Tinsulanonda1986 l Zodiacal constellation award from Minister Bunharn Silapa-archa, Ministry of Industry (Thailand). 1987 l Best High Technology Export Furniture company from Prime Minister Prem Tinsulanonda1988 l Best Provincial Manufacturer from Ministry of Interior (Thailand).1988 l Thai Best Product Award from Prime Minister Chatchai Chunhawan.1988 l Thai Best product Award from Deputy Prime Minister Pong Sarasin. 1989 l International Asian Award from UK. 1992 l Best Furniture Displayed in third Bangkok International Furniture Fair. 1998 l The Best Product Design Awards from Foundation for the Thai Society. 1998 l ISO 9001 Certificate.1999 l The Best Company of the Year Awards from Foundation for the Thai Society.
1999 l Thailand’s Brand Certificate from Department of International Trade Promotion, Ministry of Commerce.1999 l ISO 9002 Certificate. 2000 l Prime Minister’s Export Award 2000 for Distinctive Development and Marketing of Thai Owned Brand Category Furniture Brand. 2001 l Prime Minister’s Export Award 2001 for Distinctive Development and Marketing of Thai Owned Design.2002 l Prime Minister’s Export Award 2002 for Outstanding Performance as The Best Exporter.2003 l ISO 14001 Certificate. 2004 l Prime Minister’s Export Award 2004 for Export Honorary Recognition. 2005 l International Store Design Award 2005 from ISP (Institute of Store Planner) and VM·SD Magazine (Visual Merchandising + Store Design).2006 l Best Bed Award in Thailand International Furniture Fair from Department of International Trade Promotion, Ministry of Commerce. 2007 l Best Bed Award in Thailand International
Furniture Fair from Department of International Trade Promotion, Ministry of Commerce. 2010 l IP Champion 2010 ; SB Furniture.2011 l IP Champion 2011 ; Koncept Furniture.2012 l Thailand’s Most Admired Brand in Furniture Retail Category from the nationwide researchof BrandAge Magazine, one of the leading marketing magazines in Thailand.2012 l Superbrands 2012 by Superbrands Thailand.2013 l Mat Award 2013 by Marketing Association of Thailand - The bronze prize of the best marketing campaign ‘Design Phenomenon’2013 l Superbrands 2013 by Superbrands Thailand.2014 l Thailand’s Most Admired Brand in Furniture Retail Category from the nationwide research of BrandAge Magazine, one of the leading marketing magazines in Thailand.2014 l Superbrands 2014 by Superbrands Thailand.2015 l World Branding Awards in Furniture Category of National Tier by World Branding Forum.2015 l Superbrands 2015 by Superbrands Thailand.
Things you didn’t know aboutSB Furniture
l The first furniture catalogue in Thailand was printed in 1973 in three languages - Thai, Mandarin and English and was named “Thai Furniture Industry” published by Mr. Surapol Chawaldit, founder of SB Furniture.l SB Furniture was the first company that imported E1 wood for all parts of productions. E1 is the standard hard wood with lower formaldyhyde substance up to six times compared with other woods. E1 is the EU and Japanese Standard Wood and was imposed to be used in furniture industrial production with less smell and no harm to human breathing systems.l SB Furniture was the first brand to create the most completed House Decoration Application on iPAD and iPhone to inspire clients in decorating their homes.
HISTORYSB Furniture, the leading furniture brand in Thailand, was founded by Mr. Surapol and Mrs. Soraya Chawaldit in 1967. In the early years the privately-owned company started to produce and sell only teak wood furniture as a small business with only ten employees and then named Shaw Brother Furniture. The first furniture catalogue in Thailand was created by Mr. Surapol in 1973 was a breakthrough for the furniture industry. It allowed customers to visualize a product before placing an order and also rapidly generated sales growth and increased the number of dealers throughout the country.
In 1979 the company was recognised as a pioneer of Knock Down Furniture with a particle board imported from New Zealand and became the first distributor to distribute the furniture through a shopping mall, Central Department Store, by displaying its mood and tone in a mocked up room using the SB Furniture trademark and subsequently established one of the biggest furniture factories in Southeast Asia, SB Furniture Industry Co., Ltd. in 1990.
In 1997, the company was hit by Thailand’s economic crisis and it dealt with this situation by launching a new brand - Koncept Furniture which provided simple and compact design with at an affordable price as an alternative choice for customers and strove to build the brand reliability and image by using IMC (Integrated Marketing Communications) since 1998.
As the pioneer and leader in design and innovation, manufacturing the first built-in furniture in the Modern Italian style, Zelection Built-in debuted in Thailand in 2001 and quickly became renowned as the SB innovation that serves customer’s need by providing both functional and emotional benefits and all this with a one day installation. Moreover, Pano Series, the notable walk-in closet with no walls or middle columns offers an airy atmosphere which customers find easier to stay organised and comfortable was introduced to the industry in 2008.
A caring attitude is one of the company’s core values as it creates a long-standing commitment to the customer’s sustainable healthcare by using only the European Standard Class 1(E1), a MDF with low formaldehyde emission levels, as its raw material for every piece of its product since 2003.
A continuing research and development programme is one of the key factors of the company’s success as the leader in Thailand’s furniture industry. It usually develops products and services based on consumer insights, an outside-in strategy. It differentiates itself by introducing more than twenty new furniture models a year and offers innovative home furnishing services free of charge such as The 3D Pro Designer, SB Interior @ Home
and Total Interior Solution in 2006, 2007, and 2011 respectively.
In 2011, in accordance with cyber and social networking trends the company created SB Design Square Application to introduce innovation into home furnishing by allowing the consumer to enjoy and visualise their furnishing ideas interactively via iPAD and iPhone thus becoming the first innovator in the industry.
PRODUCTAll products are originated with the company’s own design in a ‘ready to assemble’ concept. The product ranges are Bedroom, Living Room, Kitchen, Kid’s Bedroom, Entertainment Unit, Bookshelf and TV units.
RECENT DEVELOPMENTSSB Design Square @ The Crystal SB Ratchapruek, located on Ratchapruek road in Greater Western Bangkok with 23,000 square meters, is the latest and the most comprehensive home furnishing retail store that comes with a new concept of business model. The new branch goes beyond a furniture store, it is the first home furnishing retail store in Thailand that will give customers the ultimate living experience. Everything for the home is gathered under one roof, including fully functional furniture with numerous designs such as modern, vintage, luxury, country, American style etc. for every corner, both indoor and outdoor, baby and kids furniture, home accessories, artificial plant and flower, wall paper, curtains, kitchen appliances, lighting design and more. In addition, there are total interior solutions more than ever. The free services provide and help customers as a personal consultant with product choices, design and arrange their furniture in perspective view using the 3D computer graphic programme, built – in task till turnkey interior designing to integrate and complete all customer needs in one-stop.
BRAND VALUES SB Furniture represents its brand essence through the slogan - The Expert for Your Ideal Living according to its stand for Design, Innovation, and Caring. The company differentiates its products by
the distinction of design which is created based on consumers insights. It carries out consumer behaviour research annually to understand and find out what consumers really need. The consumer’s deep understanding leads to products developed with various aspects, especially in design and function. SB Furniture’s research and development team also keep updating according to global trends to capture new designs, styles innovations and raw material etc.
In its caring aspect, the company created a long-standing commitment to the customers’ sustainable healthcare by using only European Standard Class 1(E1), a MDF with low formaldehyde emission levels, as its raw material for every piece of its product since 2003.
www.sb-furniture.com
