Markers, Markers Everywhere

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Markers, Markers Everywhere Lisa Du Bois Low and Michelle Hougland Texas Tech University @ldlow @meshougland @texastech #texastech #eduweb

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How to Incorporate QR Codes into the Marketing Mix

Transcript of Markers, Markers Everywhere

Page 1: Markers, Markers Everywhere

Markers, Markers EverywhereLisa Du Bois Low and Michelle Hougland

Texas Tech University@ldlow@meshougland

@texastech#texastech

#eduweb

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QR MARKETINGOld Technology Gives Marketing a Boost

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QR IN OUTDOORVia Mashable

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Who’s Using Them

“QR codes are increasingly appearing in advertisements as a way to increase engagement with consumers. Although already common in Japan (where they were originally invented),” … they are relatively new in the US.

Calvin Klein Jeans Replaces Racy Billboards with QR Codes

Lauren Indvik, Mashable

my.SXSW Networking

GoogleGeo-Based Marketing

BestBuyProduct Promotion

LinkedIn/PingtagVirtual Business Cards

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Tag Creators/Readers

I-Nigma | http://www.i-nigma.com/i-nigmahp.html

Beetagg | http://www.beetagg.com/

Google Zxing Reader | http://code.google.com/p/zxing/

ScanLife | http://us.scanlife.com/

Microsoft Tag Reader | http://tag.microsoft.com/download.aspx

Mobiletag | http://mobiletag.com/en/download.php

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Texas Tech Loves MSTag

Connecting Real Life and the Digital World with Microsoft Tag

Free

Web-based

Simple

Create, manage and track codes

Change destinations instantly

Video

URL

Text Messages

Phone Dialer

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Point, Snap, Wow! QR in the Mix

Texas Tech has used codes in a variety of places to leverage print pieces and engage our audience with digital content:

Launch video

Drive Web traffic

Scientific American

US News & World Report

Annual Report, Strategic Plan

Posters

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ACTUAL RESULTS

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Make the Leap

QR is easy and impressive. But …

Video format and compression are critical!

Don’t be afraid to experiment.

Don’t give up even if results aren’t what you expected.

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Picture This…Let’s brainstorm!