MARKERING PLAN FOR THE COTLIS

By Sipho Hlope

CONTENTS.

1. PURPOSE.

2. BACKGROUND.

3. MARKETING PLAN

4. CONCLUSION.

1. PURPOSE

The purpose for this presentation is to outline the marketing plan of the Tshwane Library and information Services Department.

2. BACKGROUND.

The Reading Promotion programme is a plan by which COTLIS positions itself in the communities around Tshwane. The department uses this programme to conceptualise and implement programmes in the seven Regions (54 branches), the mobile services (24 service points) and Depot Services (63 Service points).

In rendering such plan and implementing projects and events, COTLIS has to comply to the City’s JOC for approval to ensure safety of all participants.

3. STRATEGIC OBJECTIVE

COTLIS marketing plan is informed by the following COT’s strategic thrust:

Strategic Objective 3: To fight poverty, build clean, healthy, safe and sustainable communities.

 

MARKETING Plan

The COTLIS has a Reading Promotion Plan which consists of the following activities:

Ad hoc programme. Collective reading promotion programme. Out - reach services (Mobile & Depot Services) E – Infor.

READING PROMOTION Plan: Ad hoc programme.This programme consist as and when activities or projects that are planned three months in advance and implemented at branch level. These are meant to support education and the development of a reading culture

Some of the activities are: Story telling Library orientation ABET in partnership with SABINET. Reading guidance Inter library loans.

COTLIS has implemented to date 47 activities attended by 3493 participants.

READING PROMOTION Plan: Ad hoc programme.

READING PROMOTION Plan: Ad hoc programme.

READING PROMOTION Plan: Collective ProgrammeThis is a build up and developmental programme planned centrally and implemented in a specific region at a specific place for a particular theme. They consist of the following annual projects that are mainly sponsored by DAC or GPSRAC: South African Library Week in March. World Book Day in April. Born To Read in February. Readathon or Literacy Week in September. Toy Libraries.

COLLECTIVE PROGRAMME: BTR Zithobeni 22 February 13

COLLECTIVE PROGRAMME: WBD Rayton 23 April.

COLLECTIVE PROGRAMME: Toy Library, ongoing.

READING PROMOTION Plan: Outreach Programme.This is an outbound programme also to support education, developmental programmes and facilitate holiday programmes. Activities of this programme are implemented by both mobile services and the Depot service unit. Mobile services: Targets the remote areas of the city particularly the North where

there are no service points (24 service points). Renders normal LIS services and ad hoc programmes. In future COTLIS intends to provide value added services like

photocopying, internet etc. Depot services: Targets places such as old age homes, NGOs etc (63 service

points).

READING PROMOTION Plan: E - INFORMATIONThis is a programme designed to manage and develop electronic information.

95% of the libraries are technologically connected to provide quality service to the community.

Information database accessibility. Provision and maintenance of electronic hardware Internet and Wi-Fi free of charge.

CONCLUSION

The Reading Promotion Plan is a vehicle by which COTLIS is marketing itself, showcasing all the products it can offer to the public, whilst contributing to attempts by the city to attain the goald of the 2055 Growth and Development Strategy.

THANK YOU

Serv ice de l ivery can only be achieved i f we there is a wi l l to

lend a hand.