Mark Sneider - How We've Built Our Business

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Transcript of Mark Sneider - How We've Built Our Business

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    Mark SneiderOwner/President RSW/US & RSW/AgencySearch

    www.rswus.comwww.rswagencysearch.com

    How Weve Built Our Business

    Proactive Prospecting + Inbound = Agency New Business Success

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    What Weve Built

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    What Weve Built

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    What Weve Built

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    What Weve Built

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    What Weve Built

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    What Weve Built

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    What Weve Built

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    What Weve Built

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    2 You Too Can Build It!

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    11 Realities That Get in the Way

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    You All Do the Same Stuff

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    You All are Strategic and a Great Partner and Go the

    Extra Mile

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    They Wont Come if You Only Build It!

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    Inbound is a Passive Sport

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    Inbound Isnt a Part-Time Sport

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    Inbound Isnt About You

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    Inbound Is Often a Mess

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    Marketers are Reading Your Competitors Stuff!

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    Marketers Want Specialists

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    Marketers Really Do Recognize That You Do the Same Stuff

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    Your Freakin Agency Will Die If You Just Aspire to be Crispin!

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    3 I Started with Nothin. Youve Got Sumthin Sumthin

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    A Concept Only Proven in the UK

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    A Market That Was Full of Used Car Sales People in the U.S.

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    Agencies Riding the Wave of Economic Success

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    Youve Got Something to Work With!

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    4 Some But Remembers

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    Marketers Only Read That Which Is In Front of Them

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    Marketers Dont Google Search Their Way to a New Agency

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    Marketers Get 100s Of Calls a Week!

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    Whats Different About You?

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    Why Do They Want To See You?

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    5 It Aint EasyBut Its Cheap

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    First Start By Picking an Entry Point

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    And Dont Worry About What Others Think

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    Now Build the Plan

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    Multiple Platforms (Including Ole Fashioned Post)

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    IntegrationJust Like You Do For Your Clients

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    Consistency of Messaging

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    Consistency of Outreach

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    Consistency of Methodology

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    You Have to Capitalize on All the Channels

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    Frequency of Messaging Just Like You Do For Your Clients

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    Outreach to Help Bust Through

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    6 Dont Sit On Your AssDo Something!

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    If All You Do Is Sit & WaitAll Youll Do Is Sit & Wait

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    Sure It Takes Effort and People Will Gripe

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    Youre the BossMake Them Do It!

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    But Live By ExampleYou Need to Sell and Write and Create!

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    7 Recap

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    Be Proactive.

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    Be Proactive.Be of Value.

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    Be Proactive.Be of Value.

    Be Consistent.

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    Be Proactive.Be of Value.

    Be Consistent.Be Something.

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    Be Proactive.Be of Value.

    Be Consistent.Be Something.Be Realistic.

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    Inbound cant do it on its own.

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    Outbound cant do it on its own.

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    But combined, the two can be extremely powerful tools to help you build your agencys business.

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    So Be The AgencyThat Wins This Game.

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    And Put A Smarter Program Together For Your Firm.

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    It Built My Business.

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    It Can Build Yours Too!!

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    Thanks!

    mark@rswus.comwww.rswus.com

    mailto:mark@rswus.comhttp://www.rswus.com/

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