Mark Schauder's Listing Presentation 2015
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Transcript of Mark Schauder's Listing Presentation 2015
HOMESLIVES
ARTFULLY UNIT ING
EXTRAORDINARY
WITH EXTRAORDINARY
Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse
locales. Where the utmost quality is considered intrinsic.
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
S O T H E B Y ’ S
HERITAGEEmbracing the Tradition, Character and Equity of the Sotheby’s Brand Name.
A U C T I O N & R E A L T Y
COLLABORATIONThe collaboration between auction and realty utilizes a combination of
unique and exclusive marketing effor ts that provide targeted exposure to a coveted and inf luential audience.
Y O U R H O M E
AROUND THE WORLDExclusive global marketing and world-class innovation, our eGallery and Global
Distribution Programs create a unique, global reach for your home.
E X P E R I E N C E W O R L D W I D E
GLOBAL REACHWith more than 15,000 independent sales associates
in approximately 720 off ices and 52 countries and territories.
Anguilla
Argentina
Aruba
Australia
Bahamas
Barbados
Bermuda
British Virgin Islands
Canada
Cayman Islands
Costa Rica
Czech Republic
Dominican Republic
England
Estonia
France
Germany
Gibraltar
Greece
Hong Kong
Israel
Italy
Japan
Latvia
Lithuania
Malta
Mexico
Monaco
New Zealand
Peru
Philippines
Portugal
Puerto Rico
Russia
Slovakia
South Africa
Spain
St. Barthelemy
St. Lucia
Sweden
Switzerland
Taiwan
Thailand
Turkey
Turks and Caicos Islands
United States
United States Virgin Islands
Uruguay
Vietnam
WORLDWIDElocations720 OFFICES, 15,000 SALES ASSOCIATES IN
52 COUNTRIES/TERRITORIES
All reports presented are based on data supplied by Sandicor MLS. Neither the Associations not the MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. Copyright© Trendgraphix.
M A R K E T
SHARE
TOP BROKERS BY TOTAL SALES VOLUMESan Diego County
January 1 - December 31, 2014
RANK BROKER TOTAL SALESVOLUME
TOTAL SALESVOLUME MKT %
TOTAL SALESUNITS
TOTAL UNITSMKT %
1 Berkshire Hathaway HomeServices
2 Coldwell Banker
3 Pacific Sotheby’s International Realty
4 Century 21 Award
5 Willis Allen
$3,436,854,000
$2,151,679,000
$2,054,270,000
$1,121,040,000
$994,933,000
8.90%
5.60%
5.30%
2.90%
2.60%
4,473
3,375
2,331
2,706
859
6.40%
4.80%
3.30%
3.90%
1.20%
Top Brokers By Total Sales Volume
All reports presented are based on data supplied by Sandicor MLS through Broker Metrics. Neither the Associations nor the MLS guarantee or are in any way responsible for its accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed.
C O M P A N Y
GROWTHCHANGE IN MARKET SHARE
San Diego County2014 vs 2013
0
-10%
-20%
-12.85% -15.84%-9.42% -0.90%
30%
60%
20%
50%
10%
40%
57.65%
Century 21 AwardWillis AllenPacific Sotheby’s International Realty
Coldwell BankerBerkshire Hathaway HomeServices
Coronado 1200 Orange Avenue Coronado, CA 92118619.805.4162
Carmel Valley 3860 Valley Centre Dr. #409San Diego, CA 92130858.243.5278
Del Mar3702 Via de la Valle Del Mar, CA 92014858.259.8300
Encinitas 851 S. Coast Highway Ste. 300Encinitas, CA 92024760.942.7479
Inland Corridor10815 Rancho Bernardo Rd. #390 San Diego, CA 92127858.705.6048
La Jolla Information Ctr1162 Prospect StreetLa Jolla, CA 92037858.926.3060
Little Italy868 West Ash StreetSan Diego, CA, 92101619.255.2020
Rancho Santa Fe16915 Avenida de Acacias Rancho Santa Fe, CA 92067858.756.1150
Point Loma1075 Rosecrans Street San Diego, CA 92106619.516.8895
Rancho Santa Fe6024-D Paseo Delicias Rancho Santa Fe, CA 92067858.756.4932
Coronado 1339 Orange Ave. #8 Coronado, CA 92118619.437.1614
Downtown560 1st AvenueSan Diego, CA 92101619.481.6300
Fairbanks Ranch16236 San Dieguito #4-12 Rancho Santa Fe, CA 92067858.756.4800
La Jolla7855 Ivanhoe Avenue La Jolla, CA 92037858.926.3060
La Mesa8310 La Mesa Boulevard La Mesa, CA 91942619.337.1700
Mission Hills 810 West Washington St. San Diego, CA 92103619.269.2277
Point Loma (Liberty Station)2850 Womble Rd. #102 San Diego, CA 92106619.269.2266
Rancho Santa Fe16909 Avenida de Acacias Rancho Santa Fe, CA 92067858.756.1150
Coronado 4000 Coronado Bay RoadCoronado, CA 92118619.628.5478
locationsOFFICE
G L O B A L M E D I A P A R T N E R S H I P S
POWERFULMedia partnerships whose innovation, experience and international impact
help drive awareness for the extraordinary properties our network represents while driving over 800 million media impressions
for the Sotheby’s International Realty brand.
P R O P E R T Y
ADVERTISINGOur property advertising opportunities leverage many of the world’s
most well-known media publications to enhance local marketing initiatives and drive awareness in the global markets we serve.
P R O P E R T Y & S I G N I F I C A N T S A L E S
MARKETINGDistinctive marketing, custom-tailored for each unique client.
The plan to successfully market your home includes a combination of powerful interactive and direct mail effor ts to generate additional consumer interest both locally and globally.
We have access to some of the most qualif ied buyers in the world, whereby our skillful marketing has led to these special proper ties being successfully represented.
D I G I T A L M A R K E T I N G
SOTHEBYSREALTY.COMIn an ever-increasing global marketplace, SothebysRealty.com attracts more
consumers to search, view and inquire than any other luxury real estate website.
D I G I T A L M A R K E T I N G
SOTHEBYSREALTY.COMProperties may also be found on our network of interconnected,
local focused and globally aware members’ site.
N I C H E M A R K E T S
LIFESTYLE WEBSITESConnecting discerning buyers and sellers of
iconic rural & recreational retreats around the globe.
O N L I N E E X P O S U R E
PROPERTY DISTRIBUTIONUNITED STATES
Includes the most signif icant media companies and real estate focused websites in the world.
* Powered by PropGoLuxury: Hong Kong Tatler, lp-luxuryproperties.com, lpdibiao.com
M A R K E T I N G
SEARCH ENGINETo maximize the potential for your home to be found online, it is
essential to have a strong search engine marketing strategy.
S I R
MOBILESIR Mobile is the only luxury real estate mobile app
that works anywhere and searches globally.
• GPS search, f ind the closest home.• Search globally in 49 countries.• Driving directions to the home of interest.• Social sharing on facebook and twitter.• Tap to connect, call or email.• Points-of-interest toolbar.
S O C I A L
SOCIAL MEDIAConnecting a global real estate community through
the strength of social media.
T H E M A R K E T I N G O F Y O U R
PROPERTY
YOUR HOME IS UNIQUE.
Market ing a l i s t ing such as th is t akes
an exc lus ive set of sk i l l s as wel l
as an integrated market ing p lan .
Our exc lus ive g lobal market ing
par tnerships are des igned to create
maximum exposure for your proper t y.
A l l the resources that are ava i l ab le
to me and my f irm are ut i l ized
to present your home in an
EXTRAORDINARYand
TARGETED MANNER.
NATIONAL & INTERNATIONAL
Die Welt Circulation: 402,708 Distribution: Europe
International New York Times Circulation: 226,267 Distribution: Europe, Asia, Pacific, Middle East, N. Africa, Americas
International New York TimesEvent Wrap Distribution: Event wraps are placed around copies of the International New York Times newspaper and distributed in hotel rooms and on site during some of the most prestigious events around the world.
Luxury Properties Magazine Readership: 102,200 Distribution: Asia
RESIDE (Master edition) Distribution: Master editions are inserted into the upcoming edition of Sotheby’s At Auction, reaching thousands of the most current clients of the Sotheby’s Auction House.
Sotheby’s Magazine Circulation: 25,000 Distribution: Global
Wall Street Journal Circulation: 1,715,553 Distribution: US, Europe, Asia
NATIONAL
Bloomberg Markets (Domestic edition) Circulation: 174,000 Distribution: North America, Canada, Mexico
Globe & Mail Circulation: 372,468 Distribution: Canada
Land Report Circulation: 40,000 Distribution: US
New York Times Circulation: 1,150,589 Distribution: US
Ocean Home Circulation: 50,000 Distribution: US
RESIDE (Regional edition) Distribution: California
Robb Report Collection Circulation: 90,000 Distribution: 90% US / 10% International
Robb Report Home & Style Circulation: 80,000 Distribution: 90% US / 10% International
INTERNATIONAL
Bloomberg Markets (International edition) Circulation: 201,000 Distribution: Asia, Middle East, Europe, Africa, Caribbean, Central America, South America, Asia
Country Life Circulation: 38,054 Distribution: 80% within the UK
Financial Times Circulation: 375,000 Distribution: Global
advertising
LOCALexposureTHE DAILY TRANSCRIPTThe number one source for daily business news, data and information since 1886.
www.sddt.com stats:
• 282,000 visits per month • 9, 200 visits per day • 12 minutes per visit • 16.7 page views per visit
UT COASTAL HOMES SD Union-Tribune insert reaching San Diego’s most affluent coastal residents.
Delivered to over 43,000 homesalong the coast each month. Areas of distribution:
La JollaMission HillsOceansidePacific Beach
Point LomaPowayRancho Santa FeSolana Beach
Cardiff by the SeaCarlsbadCarmel ValleyCoronado
Del MarDowntownEncinitasHillcrest
UT REAL ESTATEWeekend real estate guide.
• 302,000 circulation • 724,800 readership • 60% of UT readers own a home
SAN DIEGO BUSINESS JOURNAL• 45,000+ readers per week in print and 42,000+ daily eNews subscribers• 12,000 circulation• 86% of readers own a home, with an average home value of $913,500• 84% of readers earn more than $250,000 per yearMULTI-PAPER INSERT
Our monthly multi-paper insert gives your property exposure in a variety of niche markets.
LA MESA COURIER • 24,000 monthly circulation• Over 55,000 readership•12,900 papers mailed to 91941• 4,900 newspapers home delivered • 6,200 newspapers at bulk drops to over 160 area retail and business locations
SAN DIEGO HOME/GARDEN LIFESTYLES MAGAZINEFor more than 30 years, this magazine has offered award- winning editorial features on fine architecture, interior design and gracious living in and around San Diego.DREAM HOMES
Dream Homes is the pre-eminent source for distinctive properties in San Diego.
14,000-16,000 print distribution monthly.
17,000
17,24312,5005,0006,993
25,21620,00018,08013,500
7,1014,335
Beach & Bay Press – Pacific Beach, Mission Beach
Carmel Valley News –Coronado Eagle & Journal –
Daily Transcript –Del Mar Times –
Encinitas Advocate –San Diego Downtown News –
La Jolla Light –Peninsula Beacon –
Ocean Beach, Point Loma
Rancho Santa Fe Review –Solana Beach Sun –
Total – 146,968
CIRCULATION
LOCALexposureDREAM HOMES IS THE PRE-EMINENT SOURCE FOR
DISTINCTIVE PROPERTIES IN SAN DIEGO
DREAM HOMES
14,000-16,000 print distribution monthly.
Targeted distribution reaches the million-dollar home buyer market in upscale neighborhoods, newsstands, hotels, and retail stores, such as boutiques, salons, shopping centers, car washes, real estate offices, and car dealerships.
Copies are direct mailed to the wealthiest home-owners in Rancho Santa Fe and door-to-door delivered to the most expensive homes in La Jolla and Coronado. Every San Diego issue also is distributed in Beverly Hills.
LOCALexposureFROM BUYING TO SELLING, UPGRADING TO
REMODELING, PREMIER COVERS IT ALL
PREMIER
20,000 print distribution monthly.
Premier keeps readers updated on what is happening in the market, reports the latest news in the mortgage industry, and offers the latest trends in home design and décor.
It is distributed to luxury hotels, private golf and country clubs, executive airports, high-end retailers, professional offices, salons, boutiques, yacht clubs, car dealers, interior designers and furniture stores around San Diego County, as well as top-producing real estate offices.
LOCALexposureTHE NUMBER ONE SOURCE FOR DAILY BUSINESS NEWS,
DATA AND INFORMATION SINCE 1886
THE DAILY TRANSCRIPT
Nearly 90% of the Daily Transcript’s affluent readership has an annual income of $100,000 or greater and 80% claim a net worth of $1 million or above.
Along with its print edition targeting business professionals, The Daily Transcript features a paid subscription site attracting more than 3.3 million unique visitors annually.
www.sddt.com stats:
• 282,000 visits per month • 9, 200 visits per day • 12 minutes per visit • 16.7 page views per visit
For more than 30 years, SDHG has offered award-winning editorial features on fine architecture, interior design and gracious living in and around San Diego.
Every month, its editorial and advertising reaches over 231,000 of the most affluent and discerning readers in the region.
LOCALexposureTHE REGION’S PRIME SOURCE FOR ALL THINGS RELATED TO
INTERIOR DESIGN, FINE FURNISHINGS AND EXQUISITE GARDENS.
SAN DIEGO HOME/GARDENLIFESTYLES MAGAZINE
• 45,000+ readers per week in print and 42,000+ daily eNews subscribers
• 12,000 circulation
• 86% of readers own a home, with an average home value of $913,500
• 84% of readers earn more than $250,000 per year
LOCALexposurePROVIDES BUSINESS NEWS TO CEOS, EXECUTIVES, SENIOR
MANAGERS AND OTHER DECISION-MAKERS WHO MAKE UP THE MOST INFLUENTIAL AUDIENCE IN SAN DIEGO.
SAN DIEGO BUSINESS JOURNAL
LOCALexposureSAN DIEGO’S WEEKEND REAL ESTATE GUIDE
UT REAL ESTATE
PSIR ad runs in Central & North zones every Sunday.
• 302,000 circulation • 724,800 readership • 60% of UT readers own a home
LOCALexposureSD UNION-TRIBUNE INSERT REACHING SAN DIEGO’S
MOST AFFLUENT COASTAL RESIDENTS
UNION TRIBUNE COASTAL HOMES
Delivered to over 43,000 homes along the coast each month. Additional distribution in racks at local stores and real estate offices. Electronic edition stays live for 30 days on UTSanDiego.com.
Areas of distribution:
La JollaMission HillsOceansidePacific BeachPoint LomaPowayRancho Santa FeSolana Beach
Cardiff by the SeaCarlsbadCarmel ValleyCoronadoDel MarDowntownEncinitasHillcrest
LOCALexposureOUR MONTHLY MULTI-PAPER INSERT GIVES YOUR PROPERTY EXPOSURE
IN A VARIETY OF NICHE MARKETS
17,000
17,24312,5005,0006,993
25,21620,00018,08013,500
7,1014,335
Beach & Bay Press – Pacific Beach, Mission Beach
Carmel Valley News –Coronado Eagle & Journal –
Daily Transcript –Del Mar Times –
Encinitas Advocate –San Diego Downtown News –
La Jolla Light –Peninsula Beacon –
Ocean Beach, Point Loma
Rancho Santa Fe Review –Solana Beach Sun –
Total – 146,968
CIRCULATION
MARK SCHAUDER
Mark is a lifetime resident of San Diego and especially enjoys helping clients relocate to the area as a certified Relocation Specialist. He has spent 30
years as a real estate investor, has been a REALTOR® since 2003. and is a member of local and national REALTOR® associations. With this experience, Mark has extensive knowledge in home buying, investment properties, and land acquisition.
A seasoned professional with experience in all facets of real estate, Mark works diligently for his clients. His high level of expertise and keen understanding of clients’ needs helps him to obtain measurable results, time and time again. Mark’s devotion to customer service and his consistent results have earned him professional awards for both sales volume and quality client service. Mark also has extensive experience working with investors in the acquisition, renovation, and selling of investment properties in San Diego. In addition, he enjoys mentor-ing newer agents and has a team of agents who benefit from his experience and guidance. From planning your real estate transaction to closing the deal, Mark brings service, integrity, and satisfaction.
Mark earned a Bachelor of Architecture degree from California State Polytechnic University, Pomona. Prior to his career in real estate, Mark worked as an archi-tect, city planner, and small business owner. Mark enjoys volunteering in his com-munity, traveling, and spending time with his wife and two daughters.
[email protected] BRE# 01428787