Mark Pack - Social Media '09 (a mashup* event)
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Mark PackLiberal DemocratsSocial Media '09a mashup* eventmashupevent.com
Transcript of Mark Pack - Social Media '09 (a mashup* event)
Creating a new
website for an MP
Mark Pack
The challenge: integrate
The challenge: innovate
The challenge: disperse
“The only way to control your content is to be the best provider of it”
“The only way to control your content is to be the best provider of it”
The solution: WordPress
• Robust• SEO friendly• Social media
friendly• Large range of
plug-ins• Healthy developer
community• Minimal developer
lock-in
The solution: lifestream
• Integrate different services in to one stream
• Dominant front page content
• Driven by RSS• Only one special
scraper required (EDMs)
The solution: multiple user paths
• Type of content, or• Issue, or• Area
• Multiple tagging = single data entry
Fun numbers
Photo credit: Sebastiano Pereira, Flickr
Fun numbers
75% prefer “blog” to “news”
20% more comments
1 in 3 YouTube films on Google Maps get large viewing boost
ROI doesn’t have to be about decimal places
“Love it!” - Sunny Hundal
“One of the best political websites I've even seen” - Iain Dale
95%+ positive online reaction
Photo credit: Anders V,
Flickr
A bit of controversy…
Posterous?No thanks
www.PuffBox.com
www.LynneFeatherstone.org
www.YourMandate.com
@markpack
Photo credit: allygirl520, Flickr
