Creating a new

website for an MP

Mark Pack

The challenge: integrate

The challenge: innovate

The challenge: disperse

“The only way to control your content is to be the best provider of it”

“The only way to control your content is to be the best provider of it”

The solution: WordPress

• Robust• SEO friendly• Social media

friendly• Large range of

plug-ins• Healthy developer

community• Minimal developer

lock-in

The solution: lifestream

• Integrate different services in to one stream

• Dominant front page content

• Driven by RSS• Only one special

scraper required (EDMs)

The solution: multiple user paths

• Type of content, or• Issue, or• Area

• Multiple tagging = single data entry

Fun numbers

Photo credit: Sebastiano Pereira, Flickr

Fun numbers

75% prefer “blog” to “news”

20% more comments

1 in 3 YouTube films on Google Maps get large viewing boost

ROI doesn’t have to be about decimal places

“Love it!” - Sunny Hundal

“One of the best political websites I've even seen” - Iain Dale

95%+ positive online reaction

Photo credit: Anders V,

Flickr

A bit of controversy…

Posterous?No thanks

www.PuffBox.com

www.LynneFeatherstone.org

www.YourMandate.com

@markpack

Photo credit: allygirl520, Flickr