Mark Hugo Lopez - Pew Hispanic - Census 2010 - Reaching Latinos Online - April 2011
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Chronicling Latinos’ diverse experience in a changing America
1615 L Street, NW, Suite 700Washington, DC 20036
202-419-3600(main) 202-419-3608(fax)www.pewhispanic.org
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About the Center
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About the Pew Hispanic Center
Established in 2001
Founding director: Roberto Suro
Funded by The Pew Charitable Trusts
A part of the Pew Research Center
Purpose is to improve understanding of the diverse Hispanic population in the U.S. and to chronicle its growing impact
“Fact tank,” not a think tank
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2010 Census
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U.S. Hispanic Population Four Decades of Growth
14.6
22.4
35.3
50.5
1980 1990 2000 2010
In millions
Source: Pew Hispanic Center.
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U.S. Population by Race & Nativity: 2010
Fastest Growth By Hispanics and Asians
Total U.S. Population — 309 millionOther,
9.299, 3%
Hispanic 50.5 million
16%
Black*38 million
12%
Asian* 14 million
5%
White* 197 million
64%
Source: 2010 U.S. Census.
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States with Greatest Hispanic Population Growth, 2000-2010
In percent
Source: 2010 U.S. Census.
Growth, 2000-2010
U.S. Total 43 South Carolina 148Alabama 145Tennessee 134Kentucky 122
Arkansas 114North Carolina 111Maryland 106Mississippi 106
South Dakota 103Delaware 96Georgia 96Virginia 92
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90% growth or more
Hispanic Population Growth, 2000-2010
70% to 89% growth40% to 70% growthLess than 40% growth
Source: 2010 U.S. Census.
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Where Were Concentrations in 1980?
Almost All 15%+ Counties Along Border
1980 1990 2000 2008
14.6 Million Hispanics
6.4% of Total
Source: Pew Hispanic Center
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1980 1990 2000 2008
Where Were Concentrations in 1990?
Almost All 15%+ Counties Along Border, Still
22.4 Million Hispanics
9.0% of Total
236 CountiesWith 15%+Hispanic
Source: Pew Hispanic Center
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Where Were Concentrations in 2000?
Fast Growth Away from Border
1980 1990 2000 2008
12.5% of Total
35.3 Million Hispanics
333 CountiesWith 15%+Hispanic
Source: Pew Hispanic Center
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Where Were Concentrations in 2008?
Many Concentrations Emerge in Distant Areas
1980 1990 2000 2008
15.4% of Total
46.8 Million Hispanics
446 CountiesWith 15%+Hispanic
Source: Pew Hispanic Center
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Latino Population Growth, 1990-2000
1,670 CountiesWith More than
90% Growth
Source: Pew Hispanic Center
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Latino Population Growth, 2000-2008
1,590 CountiesWith More Than
45% Growth
Source: Pew Hispanic Center
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States with LargestHispanic Populations, 2010
In thousands
Source: 2010 U.S. Census.
Population
U.S. Total 50,478 California 14,014Texas 9,461Florida 4,224New York 3,417
Illinois 2,028Arizona 1,895New Jersey 1,555Colorado 1,039
New Mexico 953Georgia 854North Carolina 800Washington 756
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States with Largest Hispanic Share
of Total Population, 2010In percent
Source: 2010 U.S. Census.
Population
U.S. 16.3% New Mexico 46.3Texas 37.6California 37.6Arizona 29.6
Nevada 26.5Florida 22.5Colorado 20.7New Jersey 17.7
New York 17.6Illinois 15.8Connecticut 13.4Utah 13.0
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Share Hispanic Among Child and Adult Populations
U.S. Population
Adults
Children
16.3%
14.2%
23.1%
12.5%
11.0%
17.1%
2000
2010
Latino Population Share
Source: 2010 U.S. Census and 2000 U.S. Census
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Some Facts From the 2010 Census
Nearly half (46.5%) of all Latinos live in CA or TX
There are 4.7 million Latinos in Los Angeles County
1 million more Latinos counted than expected
The Hispanic population declined in Arlington County (-11%)
Source: 2010 U.S. Census
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Latinos’ Views of the 2010 Census
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Latinos Say Census Is Good for Their Community
Question: In your opinion, is the census good for the (Hispanic/Latino) community, is it bad for the community or doesn’t it make much different?
Source: Pew Hispanic Center 2010 Census Participation Survey
All Hispan-icsNative bornForeign born
English dominantBilingualSpanish
dominant
70
5780
5369
79
23
3317
3924
17
2
4
13
Good Doesn't make much difference Bad
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Foreign Born More Likely to Have Received Pro-Census
MessagesQuestion: Have you seen or heard anything recently from (Hispanic/Latino) civic, religious, mediaOr community groups encouraging you to fill out your census form? (%)
Source: Pew Hispanic Center 2010 Census Participation Survey
All Hispanics
Native bornForeign born
English dominantBilingual
Spanish dominant
48
3856
2947
57
50
6142
7051
41
Yes No
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Share Who Sent Back Census Form or Who Say They
Definitely WillQuestion: Have you or someone in your household completed and mailed in the 2010 Census form? How likely are you or someone in your household to fill out and mail in the 2010 Census form? (%)
Source: Pew Hispanic Center 2010 Census Participation Survey
All Hispanics
Native born
Foreign born
English dominant
Bilingual
Spanish dominant
85
78
91
87
80
90
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Internet Use and Broadband Adoption
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6.0% 6.8%8.5%
11.2%11.2%
15.3%18.0%19.3%
21.6%25.0%
28.2%30.0%
34.7%
22.7%
28.5%
'Mar-04
'Sep-04
'Mar-05
'Sep-05
'Mar-06
'Sep-06
'Mar-07
'Dec-07
'Jun-08
'Dec-08
'Jun-09
'Dec-09
'Jun-10
Share of Adults who Reside in Cell Phone-Only Households
Source: National Center for Health Statistics, National Health Interview Survey
Latinos
Black, NH
White, NH
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Technology Use 2010
Source: 2010 National Survey of Latinos and Pew Internet & American Life Project, 2010 Health Tracking Survey
Internet Use Home Broadband Access
Cell Phone Use
65
45
7677
65
85
66
52
79
Hispanics Whites BlacksPercent
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Cell Phone Activities, 2010
Source: 2010 National Survey of Latinos and Pew Internet & American Life Project, 2010 Health Tracking Survey
Access any non-voice app
Access the internet
Send/receive email
Send/receive text message
Send/receive instant message
58
31
27
55
34
64
29
26
61
20
63
41
33
61
35
Blacks Whites HispanicsPercent who use a cell phone to:
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Recent Estimates of Broadband Use
Among all adults in 2010:
67% among white, non-Hispanics
56% among black, non-Hispanics
66% among English-speaking Latinos
Source: Pew Internet and American Life Project, August 2010
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Technology Use, 2010
26
47
78
52
74
86
66
81
68
Cell phone use
Home broadbandaccess
Internet use
Spanish dominant Bilingual English dominant
Source: 2010 National Survey of Latinos
Percent
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Chronicling Latinos’ diverse experience in a changing America
1615 L Street, NW, Suite 700Washington, DC 20036
202-419-3600(main) 202-419-3608(fax)www.pewhispanic.org