Next Generation Localization Value

PropositionMark FlanaganEuropean Sales ManagerVistaTEC

What is changing?

How do organisations view localisation?

How do we drive change?

How much am I worth?

The Localisation Value Proposition

Not a child of localisation

Localisation is changing

Volume, access, personalisation

World is changing

Companies & Buyers are changing

What has changed?

“If you don’t have a plan for yourself, you’ll be part of someone else’s”.

"Rowing harder doesn't help if the boat is headed in the wrong direction." - Kenichi Ohmae

Have you changed?

Growth of information

Rate of change is

accelerating

How organisations

compete

How people access

information

Users drive information generation

Lifespan of information

What we know

http://www.vistatec.ie/

http://www.vistatec.ie/

Tactical rather than strategic focus – Not aligned to business goals

Incorrectly positioned within host organisation – Cost v revenue centre

Lack of innovation in the industry

Have you quantified your market correctly?

Unwillingness / inability to change?

Missing core skill sets (Business)

Passion/artisan rather than career / business

Traditional localisation approach

Traditional Competitors

Technology

New entrants

Colleagues

Buyers

Customers

Who is my competition?

" The tragedy of life does not lie in not reaching your goal. The tragedy lies in having no goals to reach" Benjamin Mays

What are we going to do about it?

Core Business Objectives

Identify Key Influencers

Your Value Proposition

Accept your new mission

Driving Strategic Change

Today

• Production focussed• Change averse• Overhead• Low visibility• Reactive

Tomorrow

• Talks business• Numbers driven• Engaged at strategic level• Value oriented• Content driven• Revenue creating• Visible• Core business function• Not change averse

Tomorrows L10N Manager

Talks Business

•Comfortable at board level

Numbers Drive

n

•Understands contribution to business

Strategic

•Proactively sells internally

Change

•Embraces and drives changeMaking the Transition

"If you want to go somewhere, it is best to find someone who has already been there." - Robert

Kiyosaki

Get Help

Today

• Project focussed• Supplier• Overhead• Not core to business

success (interchangeable)• Reactive• Traditional service provision

Tomorrow

• Understands your business objectives

• Understands your market• Aligned to business results• Evolved service offering• Value oriented• Evolved skill set• Cross functional

engagement

The Supply Side

Market has changed. Have you? Business model

Build your value proposition

Bring additional value beyond core service requirement

Think outside the box

Reposition or reinvent?

Raising the bar

Make the Change

‘Goals allow you to control the direction of change in your favour.’

Know your value

Put your clients hat on – colleagues, customers, CEO

Start building your business case today and driving change

Set goals and take control

Conclusions

THANK YOU!

Mark Flanagan, European Sales Manager markf@vistatec.ie

www.vistatec.ie