2010/6/8

1

Trade Fairs in Asia:

Results of the 6th annual survey

Prepared by Business Strategies Group Ltd.

4th June 2010

Report background

• Prepared by BSG since 2004

• Published jointly with UFI

• Draws on BSG’s exhibition database developing since 2001

• Covers 15 key markets in Asia

• Focuses on B2B exhibitions >2,000 sqm

• Excludes B2C events

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Highlights of 2009 Trade Fair Industry in Asia Report

• Nearly 1800 exhibitions identified

• 14.9 mil m2 sold in 2009 – up 3.8%

• 5% of that space was sold in India

• Revenues US$3.41 billion – flat y-on-y

• 5% of revenues generated in India

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Top 5 markets ranked by net size

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Estimated annual size in m2

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

China Japan Hong

Kong

Korea India

Estimated annual size inm2

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Top 5 y-on-y change in net size

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Estimated size 2008 vs. 2009 in % change

0%5%

10%15%20%25%30%35%40%45%50%

Mac

au

China

Malay

sia

Korea

Taiwan

Estimated size 2008 vs.2009 in % change

Change in net size: ’09 vs. ‘05

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Top 5 exhibition space sold % change

0%

20%

40%

60%

80%

100%

120%

140%

Vietn

amChin

a

Thaila

nd

Pak

ista

n

Hong

Kong

Estimated size 2005 vs.

2009 in % change

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Growth in Asia 2005-2009

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0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

2005 2006 2007 2008 2009

Est

imate

d a

nnual si

ze in m

2

Change in U.S. 2000-2009

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2010/6/8

5

94th June 2010 v1.0

Markets ranked by revenues

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Top 5 markets by revenues 2009

0

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

China

Japa

n

Hong K

ong

Korea

Austra

lia

Estimated annualisedrevenues (US$)

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6

Markets ranked by capacity

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Top 5 markets by capacity

0

500,000

1,000,0001,500,000

2,000,0002,500,0003,000,000

3,500,000

4,000,0004,500,000

China

Japa

n

India

Kor

ea

Thaila

nd

2010 Total gross indoor

size in m2

Capacity in China

4th June 2010 v1.0 1212

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

2004 2005 2006 2007 2008 2009 2010 2011

Rest

China

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10 largest exhibition centres in Asia

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Region City Exhibition Centre

1 China Guangzhou Chinese Export Commodities Fair Ground - Pazhou complex

2 China Shanghai Shanghai New International Expo Centre (SNIEC)

3 China Guangzhou Chinese Export Commodities Fair Ground - Liuhua complex

4 Thailand Bangkok IMPACT

5 China Yiwu Yiwu International Expo Centre6 China Chengdu New International Convention and Exhibition Center (Century City)

7 China Shenyang Shenyang Exhibition Center8 China Shenzhen Shenzhen Convention & Exhibition Center

9 China Beijing New China International Exhibition Center (NCIEC)10 Singapore Singapore Singapore Expo

Top 5 industries by space sales

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Industry Estimated annual size in %

1 Engineering, Industrial, Manufacturing, Machines, Instruments, Hardware 10.4%

2 Furniture, Interior design 10.2%

3 General 8.7%

4 Food and Beverage, Hospitality 6.5%

5 Textiles, Apparel, Fashion 6.1%

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India – key metrics

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2009 2005 Growth

Net sqm sold 703,500 475,250 48%

Revenues 142,545,750 63,887,000 123%

Capacity (sqm) 257,457 217,457 18%

No. venues 12 11 9%

Top 5 categories in India

1. Premiums, household, gifts & toys

2. Industrial machinery & equipment

3. Textiles, apparel and fashion

4. Construction and infrastructure

5. General goods

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Full year outlook for 2010

• Key trade fair growth drivers:

–Economic growth in Asia outpaces rest of world

– International organisers look to Asia

–New venue capacity some markets:• Additional capacity slowing vs. past• Marina Bay Sands in Singapore

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Outlook for 2010

• Threats to growth:

–Continued weakness in Europe & U.S. economies

–Potentially weak recovery in Asian exports – especially if sovereign debt crisis worsens

–Likely continued economic weakness in some large markets (esp. Japan)

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Outlook for 2010

• Strong economic growth in key markets to drive industry:– India 8.8%, China 10%

• Hong Kong, Korea, Taiwan to return to solid GDP growth expected to be 4%-6%

• BSG’s initial forecast for trade fair growth is higher than 2009

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Thank you

We would be pleased to take your questions and comments

at this time.