MARK 3030. Context: Discuss ‘Community’ YouTube Creating a video Creative Commons Windows...
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Transcript of MARK 3030. Context: Discuss ‘Community’ YouTube Creating a video Creative Commons Windows...
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Video & PodcastingMARK 3030
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Agenda
Context: Discuss ‘Community’ YouTube
Creating a video Creative Commons Windows Movie Maker▪ iMovie ▪ Other Technologies
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Wikipedia
Academics at the Community, Journalism & Communication Research group at the University of Texas at Austin in the USA are proposing a four-part definition of a podcast:
A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.
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The Rise of Blogging & Podcasting
According to IPSOS – Reid Agencies ▪ 60% very familiar, 47% use frequently or very
frequently Marketers ▪ 47% very familiar, 38% use frequently or very
frequently Amongst the public:
Aware Use26% 1% March 0990% 5% October 0994% 8% October 10
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The Rise of Video & Podcasting
According to Graham Moysey, General Manager of AOL Canada At the moment, Rich Media is 5% of the
media blend for an advertising buy – AOL believes this will rapidly shift to 80%
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The Rise of Video
According to IPSOS-Reid Agencies ▪ 40% very familiar, 23% use frequently
Marketers ▪ 42% very familiar, 25% use frequently
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What do you watch?
How do you find it? Do you share it? Why? How? To
Whom?
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Success Stories
Have you seen a company use online video in a way that was Compelling Viral Memorable True to their brand?
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According to YouTube and Video Marketing: An Hour a Day*
The online video audience Watches 147 videos per viewer per
month Uploads 15 hours of videos to YouTube
every minute 57% share videos with others▪ Only 3% find something worth sharing
everyday 19% rate videos and post feedback 20% of young adults have uploaded
videosJarboe, Greg. YouTube and Video Marketing: An Hour A Day. Sybex. 2010.
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YouTube and Viral Videos http://www.youtube.com/t/advertising_overview
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What Can You Do on YouTube?
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Production Thoughts
YouTube and Videomaker magazine provide a large number of how-to demos and instructions for free
www.youtube.com/video_toolbox Windows Movie Maker Audacity Creative Commons License
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A Day Made of Glass... Made possible by Corning.
Where have you seen video incorporated into retail spaces?
"A Day Made of Glass" and take a look at Corning's vision for the future with specialty glass at the heart of it.
http://www.youtube.com/watch?v=6Cf7IL_eZ38
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The Lab
Let’s learn to make a video!
Sign up for a free account at www.animoto.com