Marissa i immersion blog
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Transcript of Marissa i immersion blog
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i-ImmersionBlog
Proposal
Marissa LeeJanuary 13. 2012
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Personal online journal
Consisting of entries called “posts”
Saved in reverse chronological order
Where people can read, discuss, and comment
Blog:
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Why Blog?
Thought Leadership
Brand Building
Communication
Free Community
Competitive
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According to Universal McCann
77% of Internet users read blogs
58% say that they are better-known in their industry because of their blog
56% say that their blog has helped their company establish a position as a thought leader within their industry.
Conversion Rate
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So…
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Welcome to the i-Immersion Blog
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Welcome to the i-Immersion Blog
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Combine = Tabs
• About i-Immersion• Why i-Immersion• McKinley School• Hatch School• Ni hoa Site• Downloads• Contact us
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School Sites: Sub-blogs
Update at least weekly - biweekly by teachers, Program Coordinator
At least one picture per week
http://ilcsphotopage.wordpress.com/page/3/
Photo blog!
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Conversion Rate
150 StudentsK-12th grade
20,096 hitsin just 1 year
1 1
Photo blogEquivalent to 135 hits per student
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But what about the
main content?
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Structure
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Structure
Musing MondayTeacher TuesdayWild WednesdayThankful ThursdayFeatured Friday
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Goal: living person behind the name
Example: http://headofschoolblog.wordpress.com/page/3/
RelatableEmotionsFeeling
Breathing
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Talking conversion rates again?
Ten Tuesdays, Featured Fridays http://storyofmylifetheblog.blogspot.com/search/label/List%20of%20Ten%20Tuesday
600 Subscribers 2,133+ Subscribers
20+ Comments 70+ Comments
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Questions?
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Why?30% of Internet traffic is currently video.
By 2013, 90% of Internet traffic will be video
1 minute of video is worth 1.8 million words
Visitors who view product videos are 85% more likely to
buy than visitors who do not
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Why?Dialogue with customer
Interactive, conversational Community
Virtual & viral marketing
No worries about privacy concernsBecause all personal volunteering
Every parent loves watching their kids and seeing them win
http://www.youtube.com/watch?v=rchTNpt1dn4
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Video Contest
1. Social base: fb is easiest for voting
2. Pose Prompt3. Requirements4. Award – free iicamp5. Promote it – flyers in
schools, emails, etc 6. Reuse contest
content – marketing, blog, testimonials
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Video Contest
Traffic
Conversion rate
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PR Suggestion