Mario Garcia - Two-speed storytelling
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Transcript of Mario Garcia - Two-speed storytelling
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STORYTELLING IN THE AGE OF THE TABLET: LESSONS
WE’VE LEARNED
WAN IFRA, SEPT. 4Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 1:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 1:
It’s a multi platform world, with networked platforms, not islands.
The media quartet
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
We lean forward to smaller screens We lean back with larger screens
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 2:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 2:
It’s a new definition for news
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Any accurate fact that will interest a large number of readers, and, of two stories, the accurate one that interests the greater number of people is the better one.....
1917
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
2012Anything you know now that you did not know 15 minutes ago....or15 seconds ago
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
+ + = NEWS
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
IT’S STORYTELLING AS THE PROTAGONIST IN A WORLD OF NETWORKED PLATFORMS
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 3:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 3:
There is a place for print as a lean-backplatform
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Three that do it right--- and why!
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Un nuevo concepto: La información se organiza en Debes Saber, Debes Hacer y Debes Leer.
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET Three sections better than six....
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET The Mobilista project: a workshop start
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET One common look across platforms
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 4:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 4:
Designing for the tablet: design forthe brain, the eye and the finger
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 4:
Designing for the tablet: design forthe brain, the eye and the finger
The importance of those pop ups
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Keep the finger happy and busy!
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Creating the right content flow......
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 5:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 5:
Those first 10 seconds, how users approach news apps
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 5:
Those first 10 seconds, how users approach news apps
The Flipboard navigator
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 5:
Those first 10 seconds, how users approach news apps
The Flipboard navigator
Swiping versus scrolling
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 6:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 6:
Landscape mode more popular thanvertical
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Photo galleries and videos preferred!
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 8:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 8:
The tablet is a lean back platform: studythe behavior of tablet users
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Data from: www.readitlater.com
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Data from: www.readitlater.com
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
News apps and variety
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
News apps and variety
Considering the curated edition
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
The e paper app
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
The e paper with updates
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
The curated edition
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Tablets and the long narrative
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 7:
Tablets and the long narrative
Deep immersion, high resolution images, long form journalism and storytelling in a digital format
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 8:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 8:
The advertising suite
Not so much selling the product, butcreating an image of it throughstorytelling
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 9:
The economics of the tablet
Sunday, September 2, 12
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Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 10:
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
LESSON 10:
The tablet is here to stay: if you don’thave a “tablet presence” , start soon
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors.
STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors.
STORYTELLING
IN THE AGE OF
THE TABLET
The appeal of tablets extends through a variety of age groups from young children to the over 75+ set
Sunday, September 2, 12
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There are over 85 million iPads in the market as of today---many more to appear in near future; by 2015, more than 165 million! And 125 million tablets by other vendors.
STORYTELLING
IN THE AGE OF
THE TABLET
The appeal of tablets extends through a variety of age groups from young children to the over 75+ set
Revenue: a combination of aggressive, effectiveadvertising, and subscriptions
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLETUsers are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms.
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLETUsers are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms.
The Paywall---a la New York Times, FT
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLETUsers are ready to pay for tablet content, as long as they feel it offers value and establishes a relationship with the brand across platforms.
The Paywall---a la New York Times, FT
The Metered Paywall---a la The Economist--includes “freemium” frequent users pay, casual users get some content free, which attractsadvertisers
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Single copy sales---almost all newspaper apps are available for single copy purchase.
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Single copy sales---almost all newspaper apps are available for single copy purchase.
Synchronize editorial/commercial content---food coverage/supermarket advertising; sports/events
Sunday, September 2, 12
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STORYTELLING
IN THE AGE OF
THE TABLET
Single copy sales---almost all newspaper apps are available for single copy purchase.
Synchronize editorial/commercial content---food coverage/supermarket advertising; sports/events
Revive old content in tablet format---100 years of sports in Your Country, or fashion, politics, recipes
Sunday, September 2, 12
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comingsoon.ipaddesignlab.com
COMING VERY SOON
Sunday, September 2, 12
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Sunday, September 2, 12
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Sunday, September 2, 12
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Sunday, September 2, 12
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@DrMarioRGarciawww.garciamedia.com
Sunday, September 2, 12