Introducing Mariner’s Annual Ordering Guide, a ShipServ Publication

Mariner’s Annual was first conceived in the 1950s by Charles Kerr when he spotted the problems involved with communications between ships, purchasing offices, and suppli-ers, and identified the need for a technically complete and up-to-date book that could be used to bridge the communications gap. This idea has been subsequently developed into an institution that has flourished for more than five decades. Mariner’s Annual became part of the ShipServ family in January 2010.

About the Ordering Guide

Mariner’s Annual is used:

Aboard ships, offshore drilling rigs, and • smaller commercial vessels on all seas.In purchasing and operations offices • around the world.By ship chandlers and offshore suppliers • in ports around the world.By those who design, build, and repair • vessels.To communicate material requirements • from ship to shore and from buyer to supplier.

It includes over 1,400 pages containing:

Thousands of products - with illustrations, • specifications, and ordering numbers.Purchasing and service locations world-• wide.Five indices to find products, advertisers, • ship chandlers (by port), life rafts and servicing stations, and other services (by specialty).

Mariner’s Annual is completely revised and updated each year and is published each spring. It is available in multiple formats: a 1,413-page Book and a CD, containing the same informa-tion as the book. The CD’s search capabilities make it easy to check out various sources

for a particular product, find a unique model number, locate a distributor in your area, or see what’s new from your favorite manufac-turers. Since 2002 Mariner’s Annual is also available online.

Approximately 8,000 copies of Mariner’s An-nual are distributed each year in book and CD form. And over 60,000 copies of Mariner’s Annual are in active use on ships, drilling rigs, offshore vessels and in procurement offices as well as by ship chandlers and ship builders/repairers around the world.

The book is divided into two sections:

Manufacturers, distributors, ship chandlers • and marine and offshore suppliers around the world use the Advertising Section to present their products and services. Anyone may buy space in this section.Material in the Catalog Section is selected • and prepared by the editors. It includes pictures, model numbers, and specifica-tions on products and equipment of interest to our readers.

Advertise in Mariner’s Annual

Advertising in Mariner’s Annual is available in:

Full, half, and quarter pages in black-and-• white or color in the Advertising Section.Ad strips in the Catalog Section.• Premium positions (back cover, inside • covers, divider page, etc.).

Remember, advertising in Mariner’s Annual puts you in front of maritime professionals both on-board and on-shore. It is read by those responsible for operating and maintain-ing ships, offshore drilling rigs, and smaller commercial boats. It is also used by hundreds of ship chandlers in ports around the world as well as by naval architects, marine engineers,

Mariner’s Annual Ordering GuideMariner’s Annual is the international shipping and offshore drilling indus-tries’ ordering guide, used to communicate material requirements from ship to shore and from buyer to supplier. It is used aboard ships, offshore drilling rigs and smaller commercial vessels on all seas, as well as in pur-chasing and operations offices around the world.

Data Sheet: Mariner’s Annual

and shipyards in their design, construction, and repair work.

Mariner’s Annual - Part of the ShipServ family

For the last 10 years ShipServ has been the leader in providing information to thebuyers and suppliers of ship supplies to help them find each other easily, connect costeffectively and trade efficiently. This includes an e-commerce trading platform (ShipServ TradeNet) and an online supplier directory/search engine (ShipServ Pages).

The addition of Mariner’s Annual in early 2010 was the next step in providing better ordering intelligence to buyers and enhanced marketing reach to suppliers.

For buyers in the ShipServ community, the ad-dition of the high quality content in Mariner’s Annual makes their experience richer and more rewarding.

Mariner’s Annual also enhances ShipServ’s onboard capability, providing an ordering guide for crews to better communicate their needs to onshore personnel.

For suppliers, ShipServ offers even more chan-nels to market and reinforcing the company’s position as the first choice marketing partner for the maritime industry.

Over 150 ship owners, managers • and shipyards spending $1.5bn a year3.5 million trading transactions in 2009• 80, 000 copies of Mariner’s Annual in • circulation60,000 visitors a month to ShipServ Pages•

ShipServ - The Numbers

ShipServ sales offices:

Europe, Middle East, AfricaCopenhageneurosales@shipserv.comPhone: +45 3332 3120

Asia & PacificHong Kongasiasales@shipserv.comPhone: +852 2501 9222

Japanmorita@marine-net.comPhone: +81 3 5157 8757

Americasusasales@shipserv.comPhone: +1 732 738 6500

Mariner’s Annualinfo@marinersannual.comPhone: +1 215 862 3353

www.shipserv.com

Why did Mariner’s Annual decide to be acquired?

Mariner’s Annual was owned by Charles Kerr Enterprises (CKE), a family run business that had operated Mariner’s Annual for more than 50 years. The management of CKE had ideas for taking the business to the next level that exceeded their capacity to deliver on those ideas. Building on their 7 year marketing part-nership with ShipServ, they believed that the brand and global reach of ShipServ offered the best way to build into the future.

I’m a customer of Mariner’s Annual. How do I benefit from the ShipServ acquisition?

With the brand and reach of ShipServ behind it, the sky is the limit for Mariner’s Annual and its existing customers. Immediately you will extend your reach via the advertising and trad-ing options available from ShipServ today:

All Mariner’s Annual content – both • sections of the book – will be searchable by ShipServ Pages users as of the 2010 edition.Mariner’s Annual advertisers will receive • a one-year Premium Listing in ShipServ Pages at no cost to them. ShipServ Pages contains Basic and Premium Listings. A Premium Listing provides more informa-tion about a company than a Basic Listing,

for which anyone may sign up. It will also be presented above Basic Listings relevant to the same search results.Those advertisers who are already • ShipServ members will receive a one-month banner in Pages for one of their product categories at no cost to them. It will run sometime in 2010, to be agreed with the advertiser.Every Mariner’s Annual advertiser will • have a Mariner’s Annual logo placed on their listing in Pages, adding an extra mark of trust in support of promoting their company.

Will ShipServ continue to offer a printed Mariner’s Annual directory?

Yes. ShipServ has acquired a complementary channel to its existing business and has no plans to change the current Mariner’s Annual offering. ShipServ plans to take the Mariner’s Annual formula of content acquisition and dis-tribution success and apply it more extensively in the global marketplace.

Will this impact the plan for the 2010 edition of Mariner’s Annual?

ShipServ has no plans to change the annual Ordering Guide production process. So the next edition of the Ordering Guide (due Spring 2010) will continue as normal.

Who at ShipServ is responsible for oversee-ing the Mariner’s Annual business?

Mariner’s Annual is published by a discrete busi-ness unit and the CKE team, under the leadership of Chris Kerr, remains in place.

How do I get more information?

To find out more, or to advertise on Mariner’s An-nual, contact the Mariner’s Annual team at info@marinersannual.com or +1 215 862 3353.

About ShipServ

ShipServ is the leading maritime e-marketplace, helping the buyers and sellers of ship supplies to reduce the costs associated with doing business together. In 2009 ShipServ helped its members save an estimated $400m and transformed the way they do business. Whether a Buyer needs to streamline its purchasing operations or a Supplier wants to reduce the cost of attracting or retaining customers, ShipServ is unique in helping business-es of all sizes to find each other easily, connect cost effectively and trade efficiently. Today the ShipServ community numbers nearly 150 buying organizations, 5,000 vessels and 32,000 suppliers.

For more information visit www.shipserv.com.

Frequently Asked Questions

Data Sheet: Mariner’s Annual

“ ShipServ and Mariner’s Annual have both bridged the language and distance barriers between those on ships and rigs at sea, their purchasing people, and their suppliers.”Chris Kerr, Publisher, Mariner’s Annual