Marineland[1]
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Transcript of Marineland[1]
By Laura Cran, Jennifer
Loyola & Mike Tagram
#HumberMLC
Outline
• Marineland Story Overview
• Video: How Social Media brought the Marineland
Controversy to Premier McGuinty
• Facebook & Twitter
• YouTube & Pinterest (& Video)
• Petition & Online support
• Conclusion
• LINKS
#HumberMLC
Marineland Story
OverviewControversy became public August 15th, 2012
Created media frenzy
Water conditions, lack of staff, sick animals, lack of care & lonely social species
Marineland in denial
#HumberMLC
VIDEO: How Social Media brought the Marineland Controversy to Premier McGuinty
http://www.youtube.com/watch?v=EF6OruiOSHI
#HumberMLC
Gain awareness for cause
Spread the latest news
Organize protesters
Provides support and a positive outlook
Gives people an opportunity to voice concerns
#HumberMLC
@oceanCRIES
@dylanxpowell
@AnimalAbusers
@OrcaSOS
@marinelandAD
@ISF_Oceans
@walruswhisperer
#HumberMLC
#HumberMLC
Pinned onto the board
Marineland Controversy
“"Everyone ban Marineland”
#HumberMLC
LauraCranMKTG/marineland
Online Petition
https://www.change.org/en-CA/petitions/save-marineland-s-animals
• No laws in Ontario controlling aquariums or zoos
• Petition to pass a new law to regulate higher standards of animal care-specifically marine and zoo animals
• 80,713 signed so far
• 69,286 still needed
#HumberMLC
CONCLUSION
• Without social media, the Marineland controversy
wouldn’t have reached the magnitude of people that it
did-Including government officials such as Premier
Dalton McGuinty and the OSPCA.
• Currently Marineland is still undergoing investigation
by 3rd party investigators
• Sign the petition TODAY!
#HumberMLC
The Star Articles:
http://www.thestar.com/news/canada/article/1243040--spca-to-inspect-marineland-animals
http://www.thestar.com/news/canada/article/1241961--marineland-animals-suffering-former-staffers-say
http://www.thestar.com/news/canada/article/1241958--marineland-heartache-for-smooshi-the-walrus-as-top-trainer-quits
http://www.thestar.com/news/canada/article/1241963--marineland-log-details-reveal-water-quality-issues
http://www.thestar.com/news/gta/article/1242880---everyone-loves-marineland-singer-wants-her-voice-pulled-from-commercials
http://www.thestar.com/news/canada/article/1242442--marineland-baby-beluga-s-death-raises-as-many-questions-as-answers
http://www.thestar.com/news/canada/article/1247062--marineland-readers-activists-demand-change-regarding-care-of-sea-mammals
http://www.thestar.com/news/canada/article/1247062--marineland-readers-activists-demand-change-regarding-care-of-sea-mammals
#HumberMLC
http://www.thestar.com/news/canada/politics/article/1249301--marineland-mcguinty-says-animal-cruelty-allegations-unsettling-disconcertinghttp://www.thestar.com/news/gta/article/1246345--marineland-ospca-conducts-inspection-of-beleaguered-theme-park
Pictures/Pinteresthttp://www.thestar.com/ajax/photoplayer/1242044--photos-meet-marineland-s-animals
Pinned onto the board
Marineland Controversy
Videos/YouTubehttp://www.thestar.com/videozone/1241996--behind-the-scenes-at-marineland
http://www.youtube.com/watch?v=v5g6aOy3Gls
http://www.youtube.com/watch?v=EF6OruiOSHI#
http://www.thestar.com/news/canada/article/1241961--marineland-animals-suffering-former-staffers-say#
Twitter Listhttps://twitter.com/i/#!/LauraCranMKTG/marineland
#HumberMLC