© 2011 Marina Bay Sands PTE LTD

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Social Media and Mobile for Travel Asia 2013

28 November 2013

MARINA BAY SANDS®

© 2011 Marina Bay Sands PTE LTD

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• SELECTION

• COLLABORATION

• BALANCE

• MEASUREMENT

AGENDA

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SELECTION – what is right for you

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COLLABORATION – how to engage

Image taken from : http://info.toatech.com/field-service-management-blog/bid/316756/Wearable-tech-and-social-collaboration-The-future-of-field-service

© 2011 Marina Bay Sands PTE LTD

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BALANCE – how to get it right

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© 2011 Marina Bay Sands PTE LTD

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Beyond our sphere of influence

3.1 million followers

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To over 841k followers

To over

178k

followers To over

800k

followers

To over 5.7m

followers

Beyond our sphere of influence

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MEASUREMENT – benchmarking

Hotel Brand Chart (at 19 Nov)

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MEASUREMENT – what to measure

unmetric: Top

Singaporean Brands

on Social Media –

October 2013

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MEASUREMENT – what to measure

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MEASUREMENT – what to measure

https://followerwonk.com/