Marikit Na!Marikina as a Model City

Report Authors

Edgard Atilano, Therese Pelias, Henry Solomon,Zhang Wei, Adrienne Zacarias

Area/Scope of Field Work

• Hat Factory – Lucban Hats

• Bag Factory – Nicolette’s

• Kapitan Moy

• Our Lady of the Abandoned Church

• Shoe Museum

• Shoe Factory – Jap’s

Methodology

• Observation

• Site Visit

• Interview• Visual Anthropology - Field research tactic that uses

visual media to aid interpretations of cultural behavior. Differs from photo ethnography by placing the camera in trained hands of the researcher rather than the untrained hands of a subject

(A Designer’s Research Manual By: Jenn and Ken Visocky O’Grady)

Findings/Results/Learnings

Observation

Site Visit

Municipal Office

Lucban Hats

Nicolette’s Bags

Kapitan Moy

Shoe Museum

Japs Shoe Factory

Interviews

Proof that Marikina has order, discipline and good character

Jun Aguilar, City Planning Officer of Marikina City

“Marikenos love their river very much being it’s only natural resource. It is for this reason that the local government took pains to rehabilitate the river and transform it to a sports and recreational center—the biggest in the country in a natural setting. Marikina has become Metro Manila’s eco-tourism showcase.”

Francia, Lucban Hats

The owners of Lucban hats were originally from Quezon. They brought with them the craft of making hats. It is in Marikina that their business flourished with the help of their Marikeno workers.

“Under the present leadership, the Marikina Shoe Commission has been revivved to help boost the local shoe industry,”

Japs Santiago, owner of JAPS shoes

“Pag may naghahanap ng mga sapatos, tinuturo ng munisipyo dito. Kahit mga tricycle drivers, pati Otto pag kulang ang sapatos dito tinuturo. Pag ako naman ang walang display, doon ko naman din tinuturo,”

John Lim, concessionaire of Café Kapitan

“This place has historical importance. The previous mayor gave us the chance to take care of the place by being a concessionaire of Café Kapitan.:

Oliver, tour guide

“Tawag nila sa menudo ay waknatoy galing sa “huwag na ‘toy” kasi laging handa sa fiesta. Ginawa ng mga taga Marikina, dinagdagan nila ng ibang sahog tulad ng pickles para maiba naman ang lasa at itsura.” Adrienne Zacarias,

Marikina citizen

“At first, the citizens were resistant to the changes but when they saw the effects of the reinforced laws, they became cooperative and eventually proud of the results.”

Airene Angeles, Marikina citizen

According to Ms. Airene, garbage collection is really organized and garbage segregation is really followed by every one.

Ariel, Sapatero

“Onse anyos pa lang ako sapatero na ako. Ito na ang nagpa aral sa akin at sa mga anak ko.”

Christy, Mag-aareglo

“54 years old na ako, lahat ng anak ko marunong mag areglo. Pagkatapos nila manggaling sa school, gagawa naman sila ng sapatos.”

“Ako mag aareglo, asawa ko sapatero, lahat ng anak ko marunong rin sa sapatos.”

Applications/Outputs

Marikina as a model cityWhat other cities can learn from Marikina as mentioned in the observations

•Integration in curriculum of subjects that cover Values Education

– Ethics, Philosphy, Gen. Psychology, Theology, Personality Dev., etc.

Insights and Reflection

• Marikenyos know their culture and history –• Organized educational tours sponsored by local

government• True blooded Marikenyos can share anecdotes about

their place – John Lim and Café Kapitan, Oliver and Waknatoy

Insights and Reflection

• Construction of physical markers of Marikina culture – carabao trail, shoe museum, biggest shoe, Marikina Shoe Gallery

• Preservation of traditions and practices – Kaangkan festival, Shoe Festival

• Promotion of the Arts – Marikina Arts Month• Integration of Marikina history in basic education

Insights and Reflection

• Creation of the Marikina Shoe Commission• Marikenyos are environmentally aware.• Waste segregation – Marikenyos are not happy about

being top producers of garbage in the country. • Resilient – They were able to recover from the damage

that Ondoy has done to the city

Thank you!

Report Authors

Edgard Atilano, Therese Pelias, Henry Solomon,Zhang Wei, Adrienne Zacarias