DEEP DIVE: TALK LIKE TEDNCSL Summit 2016

Marianna Swallow mariannaswallow.com

A little about me…• Former actress and

Improv performer• Graduate of the Second

City Conservatory• Professional trainer &

speaker since 1997• Ukulele novice• Author,

21 Ways to Engage Your Audience(amazon)

GOAL:STEPS TO MAKE TALKS COMPELLING & CONCISE

a about today’s

“How will use this in my

In this hour we’ll cover…1. Purpose2. Takeaways3. Audience

ANTIDOTE TO RAMBLING:PREPARATION

ALWAYSPREPARE.EVEN IF YOU’VE BEEN DOING THIS FOR 20 YEARS…

…YES,EVEN IF YOU’VE GIVEN THIS SPEECH BEFORE.

“STYLE WITHOUT SUBSTANCE IS AWFUL.”

— CHRIS ANDERSON, HEAD OF TED

TED TALKS

Beware the expert.

— Marianna Swallow

Three tips for a compelling, concise, TED-like talk:

1. Know Your Purpose

2. Know Your Takeaways

3. Plan for Your Audience

Three tips for a compelling, concise, TED-like talk:

1. Know Your Purpose

WHAT’S YOUR PURPOSE?

PURPOSE STATEMENT

What is your specific purpose?

Purpose statement

My goal is to _______________.

I want my audience to

(know/do/feel)

__________________ .

Know your purpose

My goal is to teach my audience how to draft a bill.

I want my audience to (know/do/feel) the first three steps to draft a bill effectively.

Three tips for a compelling, concise, TED-like talk:

1. Know Your Purpose

2. Know Your Takeaways

3. Plan for Your Audience

Three tips for a compelling, concise, TED-like talk:

2. Know Your Takeaways

What do you want them to leave with?

• This may be time-driven.• Should be short, concise.• If they leave with only ….

–One thing? Two things? Three things?

ALL CONTENT MUST SUPPORT YOUR PURPOSE.

SUPPORTING YOUR PURPOSE MAKES IT CONCISE.

OVERVIEW OF TED FORMAT

Introduction: PreviewWhy this is important (effect on jobs, outcomes, etc.)Main Concept(s)Implications Conclusion (recap, questions)Source:TEDTalksTheTEDGuidetoPublicSpeaking,byChrisAnderson

“IT'S MUCH EASIER TO PULL IN AN AUDIENCE BY FRAMING THE TALK AS AN INTRIGUING RIDDLE THAN A PLEA FOR THEM TO CARE.”

— CHRIS ANDERSON, TED TALKS

In short…1. What? 2. So What? 3. Now What?

Source:TEDTalksTheTEDGuidetoPublicSpeaking,byChrisAnderson

Quick Prep TipsFor last-minute talks …

1. Grab a notecard.2. Write 3 most important things.3. Off you go.

Three tips for a compelling, concise, TED-like talk:

1. Know Your Purpose

2. Know Your Takeaways

3. Plan for Your Audience

Three tips for a compelling, concise, TED-like talk:

3. Plan for Your Audience

CONNECTING WITH YOUR AUDIENCE MAKES IT COMPELLING.

In order for adults to learn…

…2 things …3 ways to connect

TWO things

1. The whys

WHAT IS IMPORTANT, AND WHY?

TWO things

2. The WIIFM?

WIIFM:

What’s in it

for me?

THREE ways to connect

1. Make it relevant.

2. Make it engaging.

3. Speak their language.

1. RELEVANT:What is important, and why?

…relate to real world

2. ENGAGING:Communication stylesLearning styles

Communication StylesDISC—Dominance—Influencer—Steadiness—Conscientious

2. ENGAGING:

Learning styles

Learning Styles

Auditory Visual Tactile

3. SPEAK THEIR LANGUAGE

Meet them where they areExplain jargon & acroynms“Beware the expert.”

“LANGUAGE WORKS ITS MAGIC ONLY TO THE EXTENT IT IS UNDERSTOOD BY LISTENER AND SPEAKER.”

— CHRIS ANDERSON, TED TALKS

Notes on making a video…

Plan it outRehearse a minimum of ONCE without tapingSlow downAllow pauses

Mix elements to reinforce learningBorrow from TED! Anticipate questions

YOUR QUESTIONS GO HERE.

ResourcesTED Talks, Chris Anderson

ted.comWatch talks, borrow what you like.

The 10-Minute Trainer, AUTHOR

atd.orgAssociation for Talent Development

TED talks to view & deconstruct

Anthony Goldbloom –“The jobs we’ll lose to machines…”

Amy Cuddy –“Your body language shapes...”

Thank You!Marianna Swallow mariannaswallow.com

Thank You!Marianna Swallow mariannaswallow.com

Thank You!Marianna Swallow mariannaswallow.com