Maria Pergolino -- Acquire New Customers and Explode Your Revenue with Content Marketing
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Transcript of Maria Pergolino -- Acquire New Customers and Explode Your Revenue with Content Marketing
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Maria Pergolino 12/3/2015
Acquire New Customers and Explode Your Revenue with Content Marketing
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Maria PergolinoApttusGlobal Vice President, Marketing@inboundmarketer
Previously:
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THE ONLY END-TO-END QUOTE-TO-CASH SOLUTION 100% ON SALESFORCE
SOLUTIONS FOR COMPANIES OF ALL INDUSTRIES AND SIZES
FIND US AT BOOTH #NUMBER
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Marketing
Customer
Channels
Content
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Getting Started
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•Articles•Blog Posts•Books/eBooks•Brochures•Case Studies•Demos•Email•Free trials•Images•Infographic
•Reference Guides•Resource Libraries•RSS/XML Feeds•Surveys•Radio/TV/Web TV•Videos•Webinars/Webcasts•White Papers•Widgets•Workbook
Types of Content
•Information Guides•Live Streamed Events•Manuals•Microsites/Web Pages•Online Courses•Podcasts/Videocasts•Presentations•Press Releases•Product Data Sheets
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Repurposing Content
ARTICLE
WHITEPAPER
SLIDES
VIDEO CLIP
PODCAST
Webinar
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Find Internal & External Contributors
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• Customized Landing Pages & Websites• Personalized Banners (Email) & Video• Personalized Microsites & PURLs
Personalized Content – Especially for ABM
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• Email• Social Media• Content Syndication• Press• Search Engine Marketing• Website• Sponsorships• Events
Good Content is Not Enough
Promotion is Key!!!!
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Internally Launch Content (MYOM)
• Benefit: Increases your social sharing, and get company-wide support and buy-in
• Highlight content: – Sales Calls– Posters/Chair Drops– Internal Newsletters– Collaboration Tools
Add Your Screenshot to Layer Below Laptop Screen
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Content Distribution
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Apttus Marketing Stack