MARIA GAMB

SOCIAL MEDIA STRATEGY

Facebook

Currently: Maria Gamb page is very difficult to find

I think that using a page instead of a profile will create more traffic, we can work on cleaning this up, what you want it to look like, and how to streamline your content onto Facebook and Twitter together

Wordpress

If you haven’t already you should set up WordPress sharing you should do that to make it easier to share your content, putting your posts on LinkedIn would be useful as well

Sprout Social

Cons: only uses Facebook, Twitter, and LinkedIn

Pros: easier bulk scheduling, easy to view analytics, can add team members so if you want someone else working on this you can add them to manage content and create tasks

HootSuite

SlideShare: SlideShare app allows you to share content you’ve created from the slideshare site

SlideShare could be a great tool not only to supplement your blog posts but also as more content for Facebook and Twitter pages

Might also be easier for you to create outlines of blog posts than to write them and use SlideShare

HootSuite Apps

WordPress SlideShare

Google Alerts

We can set up Google alerts for you using certain keywords so that you get content from the sites you want, about your topics only

Nika Stewart Notes

No conversations on Twitter, broadcasting is more effective

4 types of Tweets 1. Core- your core message, links to blog,

video, interview, message, tip, YOU 2. Aligned voices- other people’s

messages, retweets 3. Toppings- personal flavors are you

funny? Fashion? Etc. pictures, quotes all aligned with branding

Continued

4. Spontaneous- post as they happen 22 times per day is the optimal number of

Tweets- ie the more the better! Posting often gets more followers because it gets your content out there

How to make $ from Twitter 1. Write quality blog posts (check!) 2. Post a compelling Tweet (compels people

to want more information and click your link) 3. Gently guide people to take action!