Margie Shields - GCU · • Areas of Study • Career Opportunities • Modules • Samples of...
Transcript of Margie Shields - GCU · • Areas of Study • Career Opportunities • Modules • Samples of...
Margie Shields
Fashion, Marketing and Retailing
Undergraduate Programmes
• Distinctive Features • Areas of Study • Career Opportunities • Modules • Samples of Student Work
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Graduates differentiated through:
• Vocational programmes • Balance of theory and practice • Employability skills development • Team working • External engagement • Live projects • International opportunities
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FMR Subject Group • 20+ members of staff • Wealth of industry experience &
contacts • Training & consultancy • Research • Innovative teaching & learning methods • Commercial currency and relevance of
knowledge
Undergraduate Programmes
BA (Honours) International Fashion Business
BA (Honours) International Fashion Branding BA (Honours) International Marketing BA (Honours) International Retail Marketing - Level 3 entry only (Management from 2016)
Generic Modules
Level 1 Modules
Workplace Culture & Behaviour
The Business of Social Science
Foundations of Marketing
Fundamentals in Financial Management
Options: Law in Business, International Economic Issues &
Challenges, Languages
Level 2 Modules
EEE2: Society, Employability and Business Essentials of Managing Human Resources Consumer Buying Behaviour Open option (Incl. languages)
Level 3 Modules
EEE3: The Enterprise Value challenge Business Research Methods and Skills International Marketing Strategy Open option
Level 4 Modules
Dissertation Changing Perspectives in International Marketing Open option
International Fashion Business Specialist Modules
Level 1: • Principles of Fashion Design • Garment Construction Techniques Level 2: • Garment Development and Sustainability Level 3: • Contemporary Fashion Design Level 4: • Fashion Design for Industry • CAD • Options-Buying and Merchandising, Digital Fashion Branding
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International Fashion Business Careers: Design, Buying, VM, Journalism, Production, Styling, Forecasting, PR Graduates: Own business, Arcadia Group, Cruise, ASOS, Trespass, Gore, MJM Int.
International Fashion Branding Specialist Modules
Level 1 Contemporary Fashion Branding
Level 2 Creative Fashion Brand Development and Promotion
Level 3 Digital Fashion Branding, Retail Buying and Visual Merchandising
Level 4 International Fashion Brand Management and Communication
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.International Fashion Branding Careers: Buying, Merchandising, VM, PR, Advertising, Retail, Brand Management, Digital Marketing, Styling, own business. Graduates: Zara, All Saints, ASOS, Remnant Kings, M&Co, TK Maxx, Quiz, Harris Tweed.
International Retail Marketing Specialist Modules
Level 3 Retail Enterprise International Retail Buying and Merchandising Level 4 Retail Brand Strategy Retailing in an International Context
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International Retail Marketing Careers: Store Management, Buying, Merchandising, Retail Marketing, Sales, Operations, Logistics, e-commerce, HR…. Graduates: Harrods, John Lewis, Debenhams, M&S, Dune, Mamas and Papas, Sainsbury’s
International Marketing Specialist Modules
Level 1 • Foundations of Marketing Level 2 • Marketing Design and Creativity • Brand Management Level 3 • International Marketing Communications Level 4 • Global Brand Management • International Advertising Strategy
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International Marketing Careers: Marketing Manager, Digital Marketing, Market Research, Advertising, PR, Events, Marketing Communications Graduates: Saatchi and Saatchi, Coca Cola, RBS, Leith Agency, Ultimo, SMG, Space and People
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External Engagement – Live Projects
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Level 1 ‘Stall It’ event with Oxfam 200 students - Teams of 5 Raised £3,500 Students : “I loved working in a team to help a good cause.” “It was great to work on a live project .“ Oxfam : “Fantastic event and we now have a lot of new ideas to use in our stores.”
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Work Placements • Level 2 • Triple E – Society,
Employability and Business
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International Fashion Branding Level 2 - Develop fashion lifestyle product and brand with Coolside Level 4 – Brand Management project with M&Co - Internationalisation of the brand. Internships, graduate employment, positions in London head office.
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Retail Enterprise • Pop up shops on campus –
trade for 4 weeks
• Work in teams, management and operational role.
• Concept design, business plan, secure funding, buy stock/ fixtures/fittings, build shop, merchandise, pricing, sales, marketing, promotion, operations.
• AGM • Profits to charity @ £1500
each year.
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Marketing Assignment • Level 3 Marketing
• Client brief, poster event
• Impact!
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Study Tours London, Paris, Milan, Rome, New York…… Fashion Districts Flagship stores Behind the scenes tours Meet designers (Fiorucci) Visit colleges/universities Shopping!
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