Margaret L. Gernert950 Woodcliffe Avenue

Media, PA 19063 / 610-999-1322Media950@msn.com

Summary: Diversified research, analytics and marketing and sales deliverable creation pro that can provide actionable intelligence to configure new services, improve client proposals and pitches and drive innovative business strategies with compelling value propositions and competitive differentiators

Competitive research and analysisIndustry research and analysisStrategic planning researchNew service development research

White papers, proposals, platform pitchesVirtual classroom content creation/moderationExecutive speechwritingLead generation program design/management

CDI /Philadelphia, PA / March 2014 - presentSales Support/Research Manager

In this role, I’m responsible for strategic and tactical sales support and thought leadership for 5 lines of business.

In this role to date I’ve suggested and delivered skill and industry-based research for CDI’s Fortune 500 and Global 1000 clients including Boeing, Parker, TransCanada, Siemens and others. Have developed over 50 client-specific research pieces which analyzed talent supply and demand trends, identified industry drivers affecting talent and explained various staffing industry issues such as candidate redeployment, co-employment risk and variances in generational recruiting. I’ve designed and delivered skill and industry research models that served as the underpinning for CDI’s corporate strategy presented to the board in 2016.

Adecco/Modis / Jacksonville, FL (worked remotely) /July 2010 -February, 2014Director, Strategic Sales Operations and Support

In this role, I was responsible for operational management of 16 strategic accounts including HP, Intel, Bank of America and others.

While in this role I conceived of and single-handedly executed the use of market-specific intelligence that directly improved recruiting pipelining and competitive positioning. SVP comment: “This is the most helpful information we’ve ever had to support our recruiting efforts.” VP and Managing Director Comment: “You directed my account reps to the exact clients that needed SFDC talent. It’s our biggest growth area.”

Created means to measure and tag specific opportunities within enterprise client programs. SVP comment, “Our strategic program dashboard gives us an excellent snapshot of how our portfolio is doing and where the problems are. We can’t get this type of intelligence from our systems or back office.”

Adecco Corporate / Jacksonville, FL (worked remotely) / July 2008-July 2010Director of Research

In this role, I was responsible for creating a research function that would serve our enterprise clients with the goal of differentiating Adecco’s services from competitors.

While in this role I introduced industry-specific and competitive research component to compliment ordinary client program reports and create a significant enterprise level value

proposition for Adecco Chief Sales Officer comment: “This is the most significant value we can provide our clients – actionable research about labor implications based on their own business, industry and competitors.” VP Sales comment: “GE brings their senior management team into our quarterly presentations now to hear our insights. They never used to do this.”

Adecco/Ajilon Consulting, Media, PA / November, 2005-July 2008Director, Business Communications

In this role, I was responsible for creating compelling and professional RFP responses and other business communications for the IT business unit within the Adecco Group. I developed web casts, virtual classrooms, research studies and other deliverables to assist in driving effective internal and external communications.

- Wrote 3-year business plan for Ajilon Consulting from scratch for the President (within 3 days)

- Researched and wrote baseline vertical market segregation strategy- Developed virtual classrooms to assist in new hire “on boarding”- Created an average of 140 RFP responses per year

De Lage Landen Financial Services, Wayne, PA / March, 2003-October, 2005Vice President/Marketing

In this role, I built and managed department of 25 marketing professionals responsible for market, customer and competitive research, product development, internal and external communications and lead generation for six verticals within DLL’s Americas Division.

- Created and implemented departmental organizational model, delivering strategic research, market testing, customer and competitive intelligence, impact-driven marketing communications.

- Developed menus of internal and external marketing service offerings that drove efficiency and effectively positioned DLL versus its competition

- Oversaw internal and external communications for Americas Division- Conceived of and delivered Intranet strategy for South America, Canada and Pac Rim - Selected as one of DLL’s 50 highest potential managers from over 1600 employees

Other roles prior to 2003 include:

SCT, Malvern, PA / Solutions Manager and Director of Marketing / 2000-2003Sterling Commerce, Wayne, PA / Director of Marketing Communications / 1996-2000

Education and Professional Development

B.A., Communications, Juniata College, Huntingdon, PA

- IMD Global Business School Executive Leadership Development, Lauzanne, Switzerland

- 2 day certificate: Business Finance for Non-Financial Professionals

Published articles

- Strategic Planning – Not Just for the Big Guys / Modern Distribution Management- 9 Steps to Add on Selling / Today’s Distributor- Do Your Marketing Tactics Reinforce Your Marketing Strategies? / Today’s Distributor- Bought vs. Sold Product Marketing / Today’s Distributor