Margaret Manson Chief Inspirator | InnoFuture

www.innofuture.com.au

How Would You Rate Your Innovation Journey To Date?

2014 Most Innovative Countries - Forbes

Business Success:Innovation +

Marketing What? How?

The War for Relevance

Three Things:

#1SEE

the Bigger Picture

#2DISCOVERPossibilities

#3KNOW

how to get STARTED!

German Mittelstand

& The Hidden Champions

Mittelstand – Hidden ChampionsDrivers of Competitive Advantage

Market Strengths:

Customer contact: 87%25-50% Employees vs 5-10% in Large Coy)

Image: 84%

Advertising: 36%

1. Extremely Ambitious Goals2. Narrow Focus 3. Deep Expertise4. Globalization5. Innovation Culture6. People & Leaders Culture.

Mittelstand - Hidden Champions

How do they do it?

Culture is Everything

Common PurposeLanguage

Heroes & LeadersRituals

Symbols

Re - Imagineering Our Future…

Australian BusinessMODELFor SMEs

3. DECISION-MAKING Framework

4. CULTURE

1. VISION

2. MISSION: COMPETITIVE ADVANTAGE

Niche-UP! SPECIALISATION

Mission – True North

1. Key Market 2. Your Market

Contribution3. Differentiation

McDonalds’ Mission:"To provide the fast food customer with food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“

McDonalds: MissionA Clear Roadmap?

1. Key Market - the fast food customer world-wide

2. Contribution - tasty and reasonably-priced food prepared in a high-quality manner

3. Differentiation - delivered consistently, in a low-key décor and friendly atmosphere (world-wide)

NOTENOUGH

Competitive Advantage

WARNING:

Who Moved My Cheese?

Agility to Adapt!

Simple Decision Framework

Right decisions At ALL levels - Faster.

Freedom within Framework.

Non-Negotiable Principles System

“Will this Action support our

Non-Negotiable Principles?”

Simplicity One Rule TEST:

In Practice:Southwest Airlines:

“Will adding Chicken Caesar Salad

help us BE THE LOW-FARE AIRLINE in our

markets?”

NNP – Activity Map: SE Airlines

Takeaway.1. Inspire the universe:

VISION2. Calibrate your MISSION3. FOCUS Innovation 4. Unleash AGILITY with a

Decision-Making System5. Build CULTURE that

attracts!

To Win more often!

The Pay-off:

1. Truly Competitive Brand2. More Profitable Sales3. Effective Innovation4. Business RELEVANCE.

Accelerate your Journey:Leadership System for Competitive Impact!

REQUEST PRESENTATION & CONTACT US: www.innofuture.com.au

Take a Lead! Waiting is NOT an option.