Margaret Dawson (full session) - Digital handshakes won't replace real thing
-
Upload
international-startup-festival -
Category
Technology
-
view
258 -
download
0
description
Transcript of Margaret Dawson (full session) - Digital handshakes won't replace real thing
![Page 1: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/1.jpg)
Margaret Dawson@seattledawson
Why Digital Handshakes will never replace the
Real Thing
![Page 2: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/2.jpg)
Human Contact is the Killer App
![Page 3: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/3.jpg)
Online is just inherent
![Page 4: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/4.jpg)
We respond to digital signals
![Page 5: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/5.jpg)
Then why are you here?
![Page 6: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/6.jpg)
No app can truly replace human interaction
![Page 7: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/7.jpg)
What does that mean for your startup?
![Page 8: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/8.jpg)
What are human signals?
![Page 9: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/9.jpg)
When do you need human signals?
![Page 10: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/10.jpg)
Networking
![Page 11: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/11.jpg)
Product validation
![Page 12: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/12.jpg)
Manufacturing
![Page 13: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/13.jpg)
Partnerships
is there trust?
![Page 14: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/14.jpg)
Banking
![Page 15: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/15.jpg)
Investors
![Page 16: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/16.jpg)
Hiring
![Page 17: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/17.jpg)
Employee relations
![Page 18: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/18.jpg)
Customer support When email and
FAQs are not enough
![Page 19: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/19.jpg)
Product Walk ThroughsWatching folks use your product at every stage and with new features is painful but awesome
![Page 20: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/20.jpg)
Customer & Partner CouncilsAnalytics & surveys only tell you so much
![Page 21: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/21.jpg)
Board MeetingsNeed to share the pain & successes
![Page 22: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/22.jpg)
Analysts & Press
![Page 23: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/23.jpg)
Demand Generation
![Page 24: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/24.jpg)
M&A
Many, many in person meetings.
![Page 25: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/25.jpg)
![Page 26: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/26.jpg)
It’s hardIt’s scaryIt makes you vulnerable
![Page 27: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/27.jpg)
![Page 28: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/28.jpg)
Practice
![Page 29: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/29.jpg)
Test it on friendlies
![Page 30: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/30.jpg)
Don’t stop after “no”
![Page 31: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/31.jpg)
Be Agile !
![Page 32: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/32.jpg)
Wear the right clothes
![Page 33: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/33.jpg)
Smile
![Page 34: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/34.jpg)
Hire someone to do it
![Page 35: Margaret Dawson (full session) - Digital handshakes won't replace real thing](https://reader035.fdocuments.in/reader035/viewer/2022070303/54b3c6a24a7959a3138b46d1/html5/thumbnails/35.jpg)
Be you!