LITERATUREFORALLOFUS______________________________________________________________PROJECTBRIEFNAMEOFPROJECT:MardiGrasMagic.FundraisingeventforLiteratureforAllofUsDATE:February7,2014(EventLaunchDate)OVERVIEWMardiGrasMagicisafundraisingeffort,createdbythenonprofitorganization,LiteratureofAllofUs.Theproceedsfromthisevent,aswellasitsafterparty,theLateNightRevelersBall,benefittheimportantworkofLiteratureforAllofUs.Theorganizationservesyoungpeopleages1221whoareimpactedbypoverty,violence,andearlyparenthood.Itoffersprofessionallyledweeklybookgroupprogramsincollaborationwithalternativehighschools,GEDprograms,andcommunityorganizations.Everyonefromalumni,staff,andnewparticipantswillplayamajorroleinachievingourgoaltoraisesufficientmoneytocontinuesupportingthisorganizationandthosewhobenefitfromit.Weaimtoachieveourgoaleffectivelyandreachourcommunitythroughthesesocialchannels:Twitter,Facebook,InstagramandYoutube.PROJECTTEAMAngieSaavedraNancyNowakRaeanneSarazenDilaneMitchell

AUDIENCE Contenttobetailoredtotwodistinctaudiences2135yearand35+.Withinthoseagegroups,audiencemembersfallintoseveralcategories:

LiteratureforAllofUsalumni,staff,friends,participants Twittertoencouragediscountedticketsandafterparty

Donor,boardmembers,theircircleoffriends($) FB

EventattendeesfrompreviousyearsFBandTwitter

PRIMARYOBJECTIVESObjectivesforsocialorganizationasawhole:

Createdialogwithsupporters Showtransparency Educatesupportersbypostinglinksandtyingbackandlinkingtoorganizationwebsite Promoteeventsandsharenews Supportcollaboratorandsponsors UtilizeeventsmarketingtodirectuserstoLiteratureforAllofUswebpage. Engagealumni,parents,friends,staff,andstudentsthroughacreativeanduniqueapproachandeducatethemonthe

organizationsmission.Objectivesforsocialcampaignspecific(MardiGrasMagic/RevelersBall):

AnnouncethelaunchofMardiGrasMagicevent,LiteratureforallofUsannualfundraisingevent. Encourageuseof#MakeMardiGrasMagicand#RevelersRequiredhashtag. Increasetheexcitement,engagement,andattendanceof2135yearoldagegroupfor2015fundraisingevent. Raise$100,000tosupportourprogrambyincreasingattendanceatMardiGrasevents

KEYMESSAGES,IMAGERY,ANDTONE

KeyMessages: Becomingaliteraturedonatorgoesalongwayinyourcommunity Giveyoungprofessionalsawaytobettertheircommunity Funwaytosupportorganization MardiGrasMagiceventistakingplace Educateaudienceontheorganization CommunitydevelopmentthroughthemeansofEnglishLanguageArts.

ToneandImagery:

Festive,fun,lively Illustratetheeffortsandrewardsoftheorganization. Imagesshouldcontain:LiteratureforAllofUSLogo,hashtag,andwebsitewheneverpossible

GRAPHICS

Photos: Photographsfrompreviousevents FacebookandTwitterbackgroundwalltorotate Variousphotosrepresentingtheorganizationsmission

Video: Videosfromwebsite Postingavideomonthlythethreemonthsleadinguptotheevent

Images:

Infographicabouthow$supportorganization Infographicaboutfundraisinggoals InviteforRevelersBall

CONTENTWedecidedtouse#MakeMardiGrasMagicasourcampaignhashtagbecauseitsalliterativeandwasnotusedbyanyotherorganizationonTwitter.Wealsowantedtoavoidusingtheorganizationsabbreviationbecauseitlookssomuchlikeanother

acronymusedacrosspopularculture.Itwouldmanifestacrosssocialnetworkingplatforms:Facebook,Twitter,andInstagram.Allofthecontentwepostwillincludethathashtag.Takeawaymessagestobrandthroughoutcontentis:1. $goesalongwayandisimpactful2. Youngpeoplecanbettertheircommunity3. Attendingtheeventisafunwaytotosupporttheorganization

Specificcontentincludes:

Videos1x/month Havingpeoplesharetheirfavoritebooks(public,stories,emotion) Countdownincludedonpostsclosetoevent Seasonalposts(Halloweencostumerelatedholidayrevelryrelated,givethegiftofgiving(tickets))(triggers) Postsaboutauctionitems(ifitsnows,postaphotoofabeachifthatisaraffle/auctionitemSignedBlackHawkJerseys

BearsticketstriptonewOrleans)(triggers,practicalvalue) Episodicstoryaboutoneofthealumnitoldoveraperiodoftimetobuildsuspenseandgetppltocomeback(emotion,

stories) Quotes&Poetryfromalumni(emotion,stories) Mondaysocialphotoupdates eBlastnewslettergoesto3,000peopleonceamonthhavelinkstoevent&socialonthis PromotionofRevelersBallbegins1monthbeforeevent SocialcontestfreeRevelerscontestforthepersonwhoisabletogetthemostlikesonaFBstatuspostabouttheevent

inoneweek(socialcurrency) Encouragephotosfromtheeventwithredcarpetarea(socialcurrency)

MINICAMPAIGNSWechose#RevelersRequiredasourminicampaign.Itwillfocusonthe2135agegroupthatLitforAllistargetingfortheLateNightRevelersBall.ContentpostedwiththishashtagwillappearonTwitter,FacebookandInstagram.Wedecidedtopostthiscontentbetween89p.m.Wechosethelatertimeslotbecausewewantaudiencetoassociatethiscontentwiththeparty,whichwillhappenlatenight.Thiscontentwillalsofocusonthediscountedpricesforprospectiveattendeesinthetargetagegroup.

Theimageryaround#RevelersRequiredwillbeverydifferentthanthatfor#MakeMardiGrasMagic:darkandsexy.SOCIALAMBASSADORSWhotheyare/mightbe:

Common(evenifonlyonetweet)askhimtoTweettofollowersalinkandendorsement PerformancepoetsHavethemselectapowerfulquotefromoneoftheirpoemsandlinktoevent ThoseDeltaRhythmKingsaskthemtosharedateonFacebooktofollowerswithlinktoevent BoardMemberswhofeelcomfortablewithtechnology Jr.BoardMembers

SocialRoles:

EmpowerJuniorboardmemberstoengageandsharepicturesandupdatesusingthehashtag(twitter)withtheirfriends,familyandfollowers.

EducatetheJuniorboardmembershowtoproperlyuseinstagram,twitter,facebookandYoutubesotheycanhaveastrongvoicetodiscusstheeventwiththecommunityandsponsors.

Juniorboardmemberswillwinaudiencesagesfrom2135byintroducingtheaudiencetorelatablepasteventexperiencesthatexcites,educateandentertainsthem.Forexample,postpictureslastyearsevent,sharestoriesoftheirmostmemorablemomentofthenight,postfactsaboutwhattheylearnedabouttheorganizationandwhatinspiresthemeveryyeartocontinueontheboard.

TheJuniorboardwillestablishatoneofupbeatandplayfulness,welcomingotheryoungmemberstojoin. Encouragewordofmouthmarketingamongstparticipantsalreadyactiveonsocial. Educateoldermembersonhowtoparticipateonsocial(primarilyonFacebook)andsharetheirthoughtsandphotosof

pastevents. Asksponsors(costumeshop,bourbonmanufacturer)topromotetheeventontheirFacebookandTwitterpages,linkingto

LiteratureForAllofUseventspage.METRICS&PLATFORMS

PlatformsUsed: Hootsuitelistentohashtagconversationsaswellasrelatedkeywords FBInsights

GoogleanalyticsWhatwillbereported:

FBInsightswillmonitor: Thegrowthoflikes,andwillbreakthisdownfurtherbyagegrouptoseewhat%increasetherewasinthe2134

agegroup Whichtypeofcontent(statusupdates,linksorphotos)weremorepopularwithdifferentgroups Whichpiecesofcontentwheremostshared Whichpageswereclickedonmost(eventvs.organization)

Registrationpagewillmonitor: Wheretrafficcamefrom.Search,FB,Twitterordirectwebsite(mailedinvite) Baselinemetricsoforgpageasawhole:

FBInsights(currentbaseline:557likes,79%women,largestgroupis2534(27%)followedby3544(23%))

Mostpopcontent1.videos2.links3.photosHowoftenwillmetricsbereported:

Listeningtoolsusedinrealtimetodetermineiftweakstomessagingneedtobedone FBInsightspulledatleast1x/wk Hootsuiteconversationstobemonitoredminimumof2x/daytoensureappropriatementionsofphotoscanbesharedby

LFAOUasadditionalcontentBUDGET$500forsponsoredtweetsandfacebookpostforsavethedate,eventinvitations,announcementofbothhashtagsandlastreminderpriortoevent.

MARKETINGTIMELINE

Date Task Outlet Notes

Oct28 SendasavethedatepostcardandemailblastUploadsavethedateonfrontpageofwebsitehomepage

Print(postcard),emailblastwebsite

Promote#MakeMardiGrasMagic,Instagram,Twitter,Facebook,andyoutubeonpostcard,emailblast,andwebsiteforFebruary7,2015MardiGrasMagicGala.ConsideraddingaWisePoppopupforsavethedatetowebsite.

Oct31 UploadphotosofstaffinHalloweencostumes

TwitterFacebookInstagram

Sharesavethedateandsaveyourcostumes.... Twitter:Saveyourcostumesfor@LitForAllMardiGrasMagicGalaFundraiser:February7,2015.Facebook:SaveyourcostumesforLiteratureForAllofUsMardiGrasMagicGalaFundraiser:February7,2015.(postfunHalloweenpicturesofpeopleincostumes.)

Nov2 DaylightSavings TwitterFacebookInstagram

Twitter:DaylightSavings!Hunkerdownwithabookasdaysgrowshorterandnightsgrowcolder:@LitforAlltop10youngadultreadinglist:(websiteURLdirecttoreadinglistwillseesavethedatepopup)(postphotoofteenagerreading)Facebook:DaylightSavings:Hunkerdownwithabookasthedaysgrowshorterandthenightsgrowcolder:@LitforAllyoung

adultreadinglist:(websiteURLdirecttoreadinglist).(Postimageoftop10bookcoversphotoofteenagerreading)Instagram:Photoofteenagereading@LitForAlltwitterandwebsite/readinglist

Nov3 ArticleinTheNorthShore

PrintTwitterFacebook

Twitter:ReadwhyLiteratureForAllofUsworksURLlinktoarticleinNorthShore,linktoLitForAllwebsitepictureofnonprofitlogoFacebook:ReadwhyLiteratureForAllofUsworksURLlinktoarticleinNorthShore,linktoLitForAllwebsitepictureofnonprofitlogo

Nov5

Emailblastto3,000people1x/month

Email Emailblast:savethedateforMardiGrasMagic,include#MakeMardiGrasMagichashtag.Attheendofemailnewslettertomembersinclude:Helpusmeetourmission.Clickheretoregisterforeventormakeadonationtoday.Thankyou!(Linksbelowtoconnecttotwitter,facebookandLiteratureforallofUswebsite)

November5 PostSaveTheDateonSocial**sponsoredcontent

TwitterFacebook

Twitter:SavetheDate:LiteratureForAllofUsGalaPartyFebruary7,2015:#MakeMardiGrasMagic.(linktoLitforAllwebsite,postphotofromlastyearsevent.)Facebook:MarkYourCalendarsforLiteratureForAllofUsGalaParty:#MakeMardiGrasMagic

PostphotooflastyearsMardiGrasPartywithdetailsaboutthisyearsevent.GettransportedtoanightinTheBigEasyatMardiGrasMagic.FeastonCajuncuisine,tryyourhandatblackjack,danceallnighttoDixielandJazz,bidinthesilentauction,testyourluckintheraffle,andwatchdazzlingperformers.It'llbeanightofcolorfulcostumes,livelyconversation,andfestiveMardiGrastraditionstobenefittheworkofLiteratureforAllofUs.Masksrequired,costumesdesired.Linktowebsitetoregister

Nov5 AmbassadorContentSharing

FB/Twitter/Instagram

Requestsavethedatecontentbesharedbysocialambassadors

Nov6 Videotellstoryoforganization,include:oneparticipantspersonalstoryeachmonth.Consider2x/yrvideoofstaffstory

Youtube/Facebook/Twitter

Posta3minutevideo(doesntneedtobeprofessionallydone)onYoutube,FacebookandTwittertoeducatepeopleonorganizationsmissionandshareastorythatshowshowreadingcanempowerkids.Linktohttp://www.literatureforallofus.orgTransparencyaboutLiteratureForAllofUs:considervideosthatincludebehindthescenesandintheclassroom/bookclubmeetingfootage.

Nov9 Sharestudentquoteandremindaboutendofyourgiving

Facebook Facebook:"Insteadoftakingitoutonpeople,Itakeitoutonpaper,"juniorEricaGolattefromSecondChanceSchoolsaid."Soit'skindoflikemypenistakingitoutonpaperinsteadofmetakingitoutonsomebodyelse."(IncludelinktoABCNewsStory)YoucanhelpusreachmorekidslikeEricabydonatingnow.Includeadonatebutton.

Nov11 ShareTEDTalkVideo

TwitterFacebook

Twitter/Facebook:ListentoLisaBu:HowBooksCanOpenYourMindviaTEDTalks

Nov12

Askpeopletosharefavoritebook

TwitterFacebookInstagram

Encouragesharingtoexposenewpeopletoorganization:Twitter:@LitForAllwantstoknowyourfavoritebook.Sharewithus.Facebook:LiteratureForAllofUswantstoknowyourfavoritebook.Howdiditchangethewayyouthink?Instagram:Whatsyourfavoritebook?Postcoverofpopularbookstogetpeoplethinkingabouttheirfavoritebook.

Nov15

BringawarenesstoPhilanthropyDayOr#GivingTuesday

TwitterFacebook

PhilanthropyDay:Thisdayacknowledgestheservicesprovidedbynonprofitsandrecognizestheimpactthatphilanthropyhasonthefabricofsociety.Twitter:@LitForAllchallengesyoutogivealittleextraonPhilanthropyDay:WeAllBenefit.(Linktowebsite)or

Kickstartyourendofyeargivingbydonating@LitForAllonDecember2#GivingTuesdayDay:(Linktowebsite)Facebook:LiteratureForAllofUschallengesyoutogivealittleextraonPhilanthropyDay(or#GivingTuesday).Hereiswhatyourdonationwillprovide:$1,000supportsoneparticipantforafullyearofbookgroupactivitiesincludesbooks,artmaterials,andfieldtrips.$500providestwosessionswithvisitingartiststointroduceparticipantstocreativeexpression.$250fundsalibraryfieldtripfor15teenparentsandtheirchildrenincludestransportation,lunch,andlibrarycards.$100purchasesenoughcopiesofabookforonebookgroup.$50provideswritingjournalsfor10participants.$25purchaseshealthysnacksforonebookgroupsession.

Nov22 PostFavoriteBookspeoplesubmitted

FacebookTwitterInstagram

Twitter/Facebook/Instagram:HereareYOURfavoritebooks(URLlinktoLiteratureForAllofUswebsite.Postbookcoversoftop10)OvernextmonthpromoteLiteratureForAllofUsandsubmittedtop10booksasholidaygiftideasincludingquotesonhowaspecificbookchangedthewaysomeonethinks.(Hopingtoreceivealotofsharingwhichwillresultinmanyfollowuptweets/Facebookposts)

Nov28 BlackFriday TwitterFacebook

Twitter:Wantataxdeduction?Makeanendofyeartaxdeductiblegiftto@LitForAllorbypurchasingticketsto#makemardigrasmagic.#GivingTuesday.

Facebook:Endofyeargivingreminder:makeanendofyeartaxdeductiblegifttoLiteratureForAllofUsbymakingadonationorpurchasingticketsto#makemardigrasmagic.TolearnmoreaboutLiteratureForAllofUsimpact:linktoUtubevideo.

Dec3(1stwedofmonth)

Emailblastto3,000people1x/month

Email Email:Include#MardiGrasMagicinemailblast.Attheendofanemailnewsletteroremailtomembersput:Helpusmeetourmission.Clickhereandmakeadonationtoday.Thankyou!(Linksbelowtoconnecttotwitter,facebookandLiteratureforallofUswebsite)

Dec3 #MardiGrasMagicannouncement**sponsoredcontent

TwitterFacebook

Twitter:Gettransportedtoanightofcolorfulcostumes,livelymusic,andfestiveMardiGrastraditions#MardiGrasMagicFacebook:ComeandenjoyanightinTheBigEasyat#MakeMardiGrasMagic.FeastonCajuncuisine,tryyourhandatblackjack,danceallnighttoDeltaRhythmKingsandmore!(Addpicturesfromlastyear).

Dec5 Tellthestoryofevent

Facebookeventpage

ShareFacebookEvent:Gettoknowus!Ourawardwinningprogramprovidesimportantopportunitiesforhundredsofyoungpeopletoexploretheworldandthemselvesthroughliteratureandtofreetheirimaginationsthroughthestudyandwritingofpoetry.Comeandjoinourevent!MardiGrasMagicSaturday,February7,2015@6:30pm,TheStandardClubGettransportedtoanightinTheBigEasyatMardiGrasMagic.FeastonCajuncuisine,tryyourhandatblackjack,danceallnight

toDixielandJazz,bidinthesilentauction,testyourluckintheraffle,andwatchdazzlingperformers.It'llbeanightofcolorfulcostumes,livelyconversation,andfestiveMardiGrastraditionstobenefittheworkofLiteratureforAllofUs.Masksrequired,costumesdesired.

Dec8 Letpeopleknowhowdonationswillimpactorganization

TwitterFacebookInstagramWeb

ShareSponsorshiplevelInfographicTwitter:Dontforgettodonate!Youcancontributeintothesuccessoftheevent#MakeMardiGrasMagic Facebook:InterestedinsupportingMardiGrasMagicthroughsponsoringorunderwritingtheevent,donatingtooursilentauction,orbuyinganadintheeventprogram?Checkourwebsiteandlearnhowyoucancontributetothesuccessoftheevent.REMEMBER,eachdollardonatedhelpturnayoungpersonintoanindependentreader.Instagram:Shareinfographic

Dec8 Invitationssent**sponsoredcontent

PrintTwitterFacebookInstagram

Print:Include#MakeMardiGrasMagicandinvitetofollowonTwitterandgotoFacebookformoreinformationMakesuretheinvitationsaremailedout,postedonsocial,andpostedthehomepageoftheLitForAllwebsite.Twitter:Invitationsareout!!Makesuretoregisterandmarkyourcalendars.#MakeMardiGrasMagicFacebook:Invitationsarefinallyout!Dontmissoutonthisgreatevent.Registernowandmarkyourcalendars.StartLookingforwardtofeastonCajuncuisine,tryyourhandatblackjack,danceallnighttoDeltaRhythmKingsandmore!Instagram:Pictureofinvite

Dec15 GivingbooksasGifts

Facebook Suggestthatbooksareagreatgifttogivearoundtheholidays.IncludeLitForAllrecommendedbooks,peoplewhosharedtheirfavoritebooksorlistofmostpopularbooksand/orlinktoothercontentthatcontainsthisinformationFacebook:Christmasisalmosthere!thinkingaboutwhattogivealovedone?sharetheloveofbookswithyourfriendsandlovedonesthroughouttheseHolidays.101booksforgiftgiving.

Dec17 Uploadvideosonsocial

FacebookYoutube

PostvideosonFacebookandYoutubetoreinforceorganizationsworkFacebook&Youtube:postorganizationsDVD,availableontheirwebsite.introductiontovideo:PowerfulinterviewswithyoungmothersinourBookClubs.

Dec19 ParticipantStory FacebookWed

Highlightaparticularparticipantandtheirstoryeachweekasastandalonefeature:Facebook:"MyexperienceofreadinginbookgrouphasmademeabetterreaderandopenmindedtobooksthatIusuallywouldneverread.NowIreadallthetime."AmeliaArreoloaWeb:FindouthowLiteratureforAllofUsBookGroupsinspireandempoweryoungmenandwomen.POSTVIDEOONWEB

Dec22 GivingMGMticketsasGifts

Facebook Facebook:Withtheholidaysaroundthecorner,whatwouldmakeagreatergiftthanpurchasingaticketforafriendorfamilymembertoourMardiGrasMagicevent.Alltherevenuefromthiseventwillgotosupportandmakeadifferenceintheacademicperformanceandconfidenceofallofourstudentsastheybecomeavidreaders.

Dec29 Getindonationsbeforetheendoftheyear

Facebook ReminderofLFAOUandgettingindonationsbeforetheendoftheyearFacebook:Getindonationsbeforetheendoftheyear!InterestedinsupportingMardiGrasMagicthroughsponsoringorunderwritingtheevent,donatingtooursilentauction,orbuyinganadintheeventprogram?Checkoutoursupportguidetolearnhowyoucancontributetothesuccessoftheevent.

Dec31 Promotesignaturedrink

TwitterFacebook

Twitter:GetreadytoenjoyourdeliciousQuattroBourbonPearadisesignaturedrink.Hopetoseeyouallthere!#MakeMardiGrasMagicFacebook:Dontmissoutoursignaturedrink!#MakeMardiGrasMagicQuattroBourbonPearadiseIngredients4ouncesbourbon1tablespoonpeppermintinfusedbutter1tablespoondarkbrownsugarJuicefromonelemon2pears,peeled,coredandchoppedSpriteMintVanillaBean

Jan1 Holidayrevelrypost TwitterFacebookInstagram

WithoutannouncingRevelersBall,hintatrelivingtherevelryfromthenightbeforeagainon2/7Twitter:#RelivetheRevelry.Buyaticketnowfor#MakeMardiGrasMagic

Facebook:CaptionontheFacebookAlbumWerejustrelivingtherevelryoflastyearsMardiGrasMagic.Dontbejealous!JustpurchaseaticketforthisyearseventonFebruary8thandhelp#MakeMardiGrasMagic.Instagram:PartythemedphotowithsamecaptionfromFacebook.

Jan2 ParticipantStory Web/FB Continuestory/storiesofclassparticipants

Jan3 InvitationFollowUp Facebook Postinviteonsocialandchecktomakesureprospectiveattendeesreceivedtheirinvitations.Facebook:MardiGrasiscomingearlythisyear,February8th.Doyouhaveyourinvitation?ComejoinusforourannualMardiGrasMagicGalaandFundraiseronFebruary7th.Dontforgetyourcostumeandmask!

Jan3 Meetasgrouptodiscusseventsprogress

Internal

Jan.7(firstwedofmonth)

RollOutRevelersBall#RevelersRequiredEmailblasttoemaillist.DonotincludeemailofthosewhoattendedpreviousyearsRevelersBall.Theywillgetacustomizedemailinvitation/newsletter

TwitterFacebookEmail

Allpostswilluseimagewiththemaskandthedarkbackground.Twitter:Prefertopartylate?ThenjoinLitForAllattheRevelersBallADJandanopenbarareprovidedmasksand#RevelersRequired.Facebook:MardiGrasisntcompletewithoutalittleoralot...offolly.JoinusfortheLateNightRevelersBallonFebruary7th,followingtheMardiGrasMagicGala.WellbringtheDJandanopenbarguestsbringmasksandlotsofrevelry.#RevelersRequired

IncluderolloutofRevelersBallinthemonthlyemailblastandinclude:Helpusmeetourmission.Clickhereandmakeadonationtoday.Thankyou!(Linksbelowtoconnecttotwitter,facebookandLiteratureforallofUswebsite)

ApproachDeltaRhythmKings

Facebook AskthemtosharedateonFacebooktofollowerswithlinktoevent.TheycancopyandpasteorretweetcontentfromLitForAll.

Jan9 Educationalinserviceforboard,pastboardandadvisorycouncilonhowtopromoteeventviatwitter,instagramandfacebook

Internal Providecopy(above)fortweetsandfacebook

Jan12 Updatebackgroundphoto

Twitter/FB Updatebackgroundphotoonsocial

Jan13 AmbassadorContentSharing

FB/Twitter/Instagram

Requestcontentbesharedbysocialambassadors

Jan14 $5RevelersPromo**sponsoredcontent

Twitter AnnouncethatanyonewhoretweetslinktoRevelersBallwillget$5offticketsthroughFriday.Sendcodetospecialpricingthroughdirectmessagetoonlytheuserswhoretweet.

Twitter:Forourrevelerswhowanttotelltheirfriends:$5offyourticketwhenyouretweetthisinvite.Remembermasksand#RevelersRequired

Jan16 ParticipantStory Web/FB Continuestory/storiesofclassparticipants

Jan19 Updatebackgroundphoto

Twitter/FB Updatebackgroundphotoonsocial

Jan19 ContentSharing.Questiontoengagedonations/signupforevent

Twitter Twitter:[Dr.MartinL.King,Jr.said,"Life'smostpersistentandurgentquestionis:'Whatareyoudoingforothers?'"(Thiswillbeaquotememe.Toomanycharactersforatweet)]Helpushelpothersbyjoiningusfor#MakeMardiGrasMagicor#RevelersRequired.

Jan20 AmbassadorContentSharing

FB/Twitter/Instagram

Requestcontentbesharedbysocialambassadors

Jan21 Uploadvideosonsocial

Social PostvideosonFacebookandYoutubetoreinforceorganizationsworkYoutube:Facebook:

Jan22 Seteventreminder TwitterFacebook

[IthinkthatfamousmemeofNedStarkmightmakeamorepowerfulstatement.]Twitter:Braceyourselves!!#MakeMardiGrasMagiciscoming.Dontmissoutonthisgreatevent!Facebook:MardiGrasisinChicagothisyear.Forgetthewintertimeblues!JoinLitForAllandtheDeltaRhythmKingsfor#MakeMardiGrasMagic.

Attach:Invitation

Jan22 emailLitforAllofUsstudentstopromoteeventusinghashtagPullmetrics

TwitterInstagramInternal

Usingplatformanalytics

Jan23 NationalReadingDay

TwitterFacebook

Twitter:Youcannevergetabooklongenoughtosuitme.C.S.Lewis.InspirelearningonNationalReadingDaybydonatingtoday!#MakeMardiGrasMagicFacebook:C.A.Lewisoncesaid:Youcannevergetacupoftealargeenoughorabooklongenoughtosuitme.OnthisNationalReadingDay,helpfosterthesameloveofreadingbysupportingLiteratureforAllofUsandattend#MakeMardiGrasMagic

Jan26 Updatebackgroundphoto

TwitterFacebook

UpdatebackgroundphotoonsocialTwitter:[revelersball]Allofyoulatenightdwellers,ourRevelersBallisjustforyou.Thebarwillbeopen.Masksand#RevelersRequired.Twitter:[mardigrasmagic]Only10daysleftforjoinLitForAllforfollyandfun!Getyourticketsnowfor#MakeMardiGrasMagic.Facebook:CountdowntoMardiGras:10days!YouallknowthatMaridGrasisearlythisyear.Joinusforourannual#MakeMardiGrasMagicGalaonFebruary7th.

Jan27 AmbassadorContentSharing

FB/Twitter/Instagram

Requestcontentbesharedbysocialambassadors

Jan28 #MakeMardiGrasMagicinfographic(thiscanbelater,closertoeventdate)

Facebook Infographic:showhowmuch#MakeMardiGrasMagichasraisedeveryyearandthenshow$100,000at2015Facebook:Ifyoucantattend#MakeMardiGrasMagic,youcanstillsupportourcause!YoucanchosetosponsorLiteratureForAllofUsatanyofthesponsorshiplevels.Everydollargetsusclosertoourgoalfor2015!

Jan30 ParticipantStory FacebookWeb

Wrapupstory/storiesofclassparticipants

Feb2 CostumeReminder Twitter:Itsnottoolatetogetyourcostume

(Linksbelowtoconnecttotwitter,facebookandLiteratureforallofUswebsite)

Feb6 Lastreminderforevent**sponsoredcontent

TwitterFacebook

postphotosandreminderonallplatformsofeventMonitorhashtagsandfavoriteandretweetonTwitterTwitter:#MakeMardiGrasMagicisalmosthere!!Seeyoualltomorrowfordancing,eating,gamblingandsupportingagreatcause!Twitter:OnedayawayfromthebiggestMardiGraspartyinthecity#RevelersRequiredFacebook:Tomorrowisourbigevent!Pleasejoinusinafunwaytosupportourmissionwhichhasservedmorethan7,500individualstodate.MardiGrasMagicwillbeanighttoremember!#MakeMardiGrasMagic

Feb7 Livepostingandtweeting

TwitterFacebookInstagram

MonitorhashtagsandfavoriteandretweetonTwitter/shareFBthroughoutdayTwitter:10am(onlypostifnotunusuallywarm):EscapetothewarmthofNewOrleansinChicagotonightItsnottoolatetoregisterfor#RevelersRequired1pm:JusthoursawayfromChicagosownMardiGras!#RevelersRequired

4pm:RestupRevelersandgetreadyforanightofdancing!#RevelersRequiredDuringMainEvent:Revelers!Werejustwarmingup!#RevelersRequiredFacebook:9am(onlypostifnotunusuallywarm):Weareourchoices.JeanPaulSartre#MakeMardiGrasMagic12pm:Tonight,enjoyNewOrleansJazz,Cajuncuisine,colorfulcostumes,riverboatgambling,dazzlingstreetperformers,festiveMardiGrastraditions,andinspiration.#MakeMardiGrasMagic3pm:WerejusthoursawayfromournightintheBigEasy.Whatcanyouexpectbesidesagreattimewhilesupportingagreatcause?Haveonhandtopostshouldtimebecomecrunched:Poetryquotesfromthenightsguest,photosoftheitemsintheauction,linkstomp3forThoseDeltaRhythmKingsPhotostopost:Requestthatsocialambassadorstakephotosintheircostumespriortogoingtoeventandpostwith#MakeMardiGrasMagiconInstagram.Atbothevents,haveredcarpetbackgroundwall=willcontainlogoofsponsor/s,andrespectivehashtags.Photographerwilltakephotosofguestsastheyarriveinfrontofit(contentforlater)butwillalsoencourageuseofhashtagswithintheeventaswell.

Feb8 SharephotosfromLastnightseventPostonsocialaboutevent

TwitterFacebookYoutubeWeb

Shareusercreatedcontentandphotos,recapeventTwitter:Favoritethebesttweetssearchthroughhashtag.RetweetastestimonialsEmbedthesetweets(withnamesandfacesofthepeoplesayingthemintowebsite.)Facebook:ThankstoeveryonewhosupporteduslastnightandmadeMakeMardiGrasMagic#RevelersRequiredaneventtoremember!Youtube:Videoofperformancepoetand/orbandwithathankyou.IncludetagsWeb:PosttestimonialtweetswithnamesandfacesofthepeoplesayingthemThanktheSponsorsTwitter:Thanksformakingoureventasuccess#MakeMardiGrasMagicFacebook:Oursincerestthankstooursponsorsandpartners.Thiseventcouldnothavebeensuchasuccesswithoutyoursupport:

Feb11 Storify TwitterFacebookWeb

CompileallthephotosandtweetsandFBpostsandusethebestonesinStorify.Alsopostphotostoaphotosharingsiteforpublicaccess.Besurethereisasocialsharefeature

Twitter:Relive#MakeMardiGrasMagic#RevelersRequiredandviewusonStorify!Facebook:Relive#MakeMardiGrasMagicRevelersRequiredbyvisitingusonStorifyandtaggingyourselfinphotosfromSaturdayseventonFacebook. Web:Recapevent.Includejustacoupleofphotos.Alsopostlinkstosocialsopeoplecanreview:

Pictures:MardiGrasMagic #MakeMardiGrasMagicRevelersRequiredonTwitter

andInstagram VisitoureventonStorify TagyourselfonFacebook

Feb17 ActualMardiGras TwitterFacebookInstagram

Twitter:Yeah,butdidyourMardiGrashelpincreaseliteracy?#MakeMardiGrasMagic#RevelersRequiredFacebook:HappyMardiGras!Wemaybebiased,butwethinkourswasbetter.Checkourour#MakeMardiGrasMagic#RevelersRequiredrecapInstagram:PhotoencapsulatingspiritofMardiGrasincludehashtags

WhenAvailable

TwitterFacebookWeb

Twitter:Hugesuccess!$xxxwasraisedduringourMardiGrasevent!#MakeMardiGrasMagic#RevelersRequiredFacebook:ThankstoyoursupportorMardiGraseventswasahugesuccess!

Web:Postfiguresregardinghowmuchmoneywasraisedandreferencesponsorshiplevelssopeopleunderstandhowmanyindividualswillbehelped.

Feb27 PresentMetrics Usinganalyticsfromplatforms,puttogetherarecaphighlightingsuccess.Metricstoinclude:Poststhatledtoregistrationtoeachevent(includeplatform)PoststhatledtodonationsMostengagingposts(includedemographics)likes,shares,retweetsLFAOUsitetrafficdirectlyfromsocial

Continuous CheckMetrics GoogleanalyticsFBInsightsHootsuite

Notewherewebtrafficiscomingfrom,demographicsofaudiencemostinteractingwithcontent,whichpostsaremostpopular,whenaudienceisonlineandtweakcontentandtiming.Especiallyimportantistailoringtothe2135audience.

asappropriate

Astime/spaceinscheduleallows,postalinktoapartnersite(includinghandlesonTwitter)toorganizationswhodonateditemsforthesilentauction

asappropriate

onaparticularlycoldday,postaphotoofSunnyNewOrleansandpromotethatatripthereisagiveawayitemattheevent

asappropriate

LinkBears/Blackhawks/etc.auctionitemtonewsaboutabiggame