Marcus hotels : Storytelling day 2 session 1
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Transcript of Marcus hotels : Storytelling day 2 session 1
![Page 1: Marcus hotels : Storytelling day 2 session 1](https://reader036.fdocuments.in/reader036/viewer/2022062503/5874a2111a28abfc5f8b81e5/html5/thumbnails/1.jpg)
Sales Revenue Marketing
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Storytelling, What the …
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@LorenGray
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Once upon a time…..yeah reallyIt’s 8 am, first session, on the second day, lets get in the story telling moodIn the beginning, what are we trying to do
The plot thickens and the story develops,
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What is the never-ending story
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So let’s get into the storytelling mood…
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What is the connection between Social SEO & Content?
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Sales Revenue Marketing
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Let’s Start From The Beginning….
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What are we trying to do
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Problem #1
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We’re not really in touch with our guests….
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Not…
Understanding their needs
Knowing what they want
Knowing what they desire
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Knowing there true motivations
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Problem #2
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No differentiation in the Marketplace
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No distinction creates…
What you see in the OTA’s
Same pool, same beds, even the same rates
No control over your hotels presentation, its story
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Makes you a commodity, or at least seen as such
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Exersize
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Who want’s to YALP!
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Problem #3
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Failure to communicate
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Clarity,
No clear message, no clear value for a guest
No clear message to your team, no clear guest
Who’s responsible, no clear expectation
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Doing nothing is still a decision
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Problem #4
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Leadership Breakdown
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Consistency, conviction & team
If to outsource
What to outsource
Who’s responsible
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Doing nothing is still a decision
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Problem #5
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Failure to define a profitable business model
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Not getting your story to your guests
Maximize your current resources
Define your real revenue sources
Assign direct responsibility and provide the three “T”s
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Measure, adapt – measure, adapt - measure, adapt
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How do we make our story?
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Change how your telling it
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This is how we define our guests
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This is how most see the ‘cycle’ of our guests
Aquisition
Pre-stay
Engagement – (Stay)
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Post stay
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Timing is as important as content
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The new story starts with dispelling these…We’re not really in touch with our guests….
No differentiation in the marketplace
Failure to communicate
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Leadership breakdown
Failure to define a profitable business model
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Digital Strategy – Guest Acquisition – The Really Short Version
Stay DateResearch Date(s)
Timeline
Prime Booking WindowResearch Period LOS
January February March
Departure Date
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Back in the day…..
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How the business cycle used to be
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The Business cycle was based on the business’s success
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There is a harmony
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Operations, Sales, Revenue Management, Marketing
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Start by collaboratingCreate a business cycle calendar
Create a Content Calendar
Create an Editorial Calendar
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Create an Events Calendar
Create a Marketing Strategy Calendar
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Share all of them with the team… daily
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The Never Ending Story…
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No matter who it is or who they are
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We have more access to knowledge now than ever before…
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The story goes on….People come & go there will always be ‘one’
Its not one story it a gathering of them
Stop telling it and it goes into lore
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Measure, adapt – the repetition never ends
Remember to add you part to the story, it’s what makes us immortal through others….
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THANK YOU
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@LorenGraybit.ly/marcushotels16
“For the Privilege of your time”