Marchar y2 m

BACKGROUND OBJECTIVETARGETED

CUSTOMERSINSIGHT BIG IDEA

IN VIETNAM

POPULATION USE INTERNET

OF THEM USE INTERNET TO ACCESS SOCIAL NETWORK

USERS USE INTERNET ON A DAILY BASIS

PEOPLE TEND TO INTERACT WITH OTHERS

VIA DIGITAL DEVICES

PEOPLE LOSE THEIR HANDWRITING HABIT ESPECIALLY WRITTEN

COMMUNICATION

THE YOUTH PREFER DIGITAL MESSAGE TO HANDWRITING ONE



RAISE AWARENESS OF HANDWRITING VALUE

VALUE UP A HANDWRITING LETTER

OVER TEXTING OR EMAIL

BOOST UP TRAFFIC AND INTERACTION ON TIKI.VN

THE YOUTH PREFER DIGITAL MESSAGE TO HANDWRITING ONE

MAKE BOOK BECOME A TRENDY GIFT IN TEACHERS’ DAY



SECONDARY AND HIGH SCHOOL STUDENTS

- THEY ARE DECISION MAKER

- THEY ARE GEN Z – GREW UP IN THE AGE OF INFORMATION TECHNOLOGY

- THEY ARE STILL IN THE TRADITION OF GIFTING THEIR TEACHERS

- THEY ARE ON THE EDGE OF LOSING THEIR HABIT OF USING HANDWRITING.



1. GENERAL INSIGHT : • FAMILIAR WITH INTERNET -> COMFORTABLE WITH ONLINE SHOPPING

2. FACTORS AFFECTING WEBSITE/BRAND AWARENESS AND ONLINE DECISION:• WOM• LINK FROM SOCIAL NETWORK• SMO• MOBILE ADVERTISING

3. COMPATIBLE MEDIA CHANNEL• ONLINE : TVC, SOCIAL NETWORK :

• FACEBOOK• ZINGME

• MOST VISITED WEBSITE:• KENH14,• GOOGLE• ZING• YOUTUBE

• TRADITIONAL NEWSPAPER :• HOAHOCTRO, 2!, MUCTIM, TUOITRECUOI .



CREATE A PLATFORM FOR CUSTOMERS TO DISCUSS ABOUT HANDWRITING VALUE, EXPRESS THEIR VIEWPOINT WHETHER

WE SHOULD USE HANDWRITING MESSAGE OR NOT

KICK-START VIDEORASING THE ISSUE

OPEN A PLATFORM TO DISCUSS ON OUR WEBSITE

WRAP UP: REPORTING VIDEO



KICK-START VIDEORASING THE ISSUE RAISE AWARENESS OF THE ISSUE

RECORD THE REACTION WHEN A RANDOM CHOSEN TEACHER RECIVE A

GIFT FROM TIKI WITH A HANDWRITING LETTER OF THEIR STUDENT.

RECORD THE TEACHERS’ OPINION ON OUR DISCUSSION

MAKE IT GO VIRAL, ATTRACT PEOPLE TO OUR DISCUSSION ON WEBSITE.

STAGE 1



OPEN A PLATFORM TO DISCUSS ON OUR WEBSITE

A WEBPAGE ON TIKI.VN (AS ILLUSTRATED IN KEY VISUAL)

1.QUESTION: “THIỆP VIẾT TAY HAY THƯ

ĐIỆN TỬ?”

2. LET PEOPLE PICK ONE3. DEBATE ABOUT THEIR CHOICE.

SHOWING TEACHER’S OPINION THAT RECORDED IN THE 1ST STAGE (VIDEO)

SELLING BY Ads OF TIKI “BOOK COVER + CARD” AS A SUGGESTED SOLUTION FOR THE ISSUE

STAGE 2

WEB APP FOR PEOPLE GET RECOMMENDATION FROM THEIR INPUT(TEACHERS’S INFORMATION

) AND OTHERS BUYER

SHOWING TEACHER REACTION WHEN RECEIVE A WRITTEN NOTE IN THE 1ST

STAGE (VIDEO)



WRAP UP REPORTING VIDEO

RECAP THE CAMPAIN :-TO CONLUDE THAT TEACHER REALLY

APPRICIATE THE HANDWRITTING NOTE FROM THEIRS STUDENTS.

(AS A RESULT FROM THE DISCUSSION FROM STAGE 2)

-MOST COMMON OPINION FORMED FROM THE DEBATE.

EMPHASIZE THE VALUE OF HANDWRITING NOTE OVER THE DIGITAL ONE

THE PURPOSE OF THIS VIDEO IS TO ENCOURAGE YOUTH TO WRITE TO THEIR

TEACHER, RECOVER THE CULTURE OF WRITE.

CONTINUE SELLING BY Ads OF TIKI

STAGE 3

“TIKI HỎI CÁC BẠN TRẢ LỜI”-UTILIZE TIKI’S AVAILABLE SHIPPING CHANNEL:

Encloses an already stamped envelope include :

. Cover letter

. Clarify our incentives for most favourable response.

- MAGAZINES, RADIOS, NEWSPAPER. (SEE INSIGHT)

- UTILIZE FANPAGE TO NAVIGATE TRAFFIC TO OUR DEBATE ON WEBSITE-PAID MEDIA, AND BOOST POST-WELL FACEBOOK CONTENT (FROM COMMON OPINION IN DEBATE)



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Marchar y2 m

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