March 13, 2015 Jennifer R. Darling Senior Vice President, Philanthropy Children’s Hospital...
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![Page 1: March 13, 2015 Jennifer R. Darling Senior Vice President, Philanthropy Children’s Hospital Colorado Foundation.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649e9f5503460f94ba1c1d/html5/thumbnails/1.jpg)
Engaging and Inspiring Volunteers in Fundraising
Association of Fundraising Professionals
March 13, 2015Jennifer R. Darling
Senior Vice President, PhilanthropyChildren’s Hospital Colorado Foundation
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Volunteering Generally considered an
altruistic activity, intended to promote goodness or improve human quality of life. In return, this activity can produce a feeling of self-worth or respect.
Volunteering is renowned for skill development, socialization and fun.
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According to the IRS, 85% of all charitable nonprofits have no paid staff and are run entirely by volunteers
Volunteer time has value BUT volunteers can’t deduct their time on their personal income taxes
For purposes of nonprofits annual report (IRS Form 990) volunteer time is not reported as a contribution (although it can be acknowledged)
Volunteering (continued)
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Motivating Volunteers Improve community;
give back to others; sense of civic duty
Fight for cause or issue that affected the volunteer personally
Make social connections Professional networking
opportunity Learn new skills;
facilitate career shift
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Value of Volunteers Peer to peer fundraising Access to high-net worth
individuals, community leaders
Open doors and make introductions
“Validate” the organization and/or campaign
Recruit others of influence Provide hours of service
and advice
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Assess readiness
Factors to consider to ensure volunteer satisfaction◦ What benefit does the organization gain through
volunteer involvement?◦ What does the volunteer gain? ◦ What additional staff resources do you need to oversee
volunteer programs? Have staff “blessed” volunteer role?◦ What fiscal resources are available?
Predict future problems and know possible solutions in advance
Is your Organization ready for volunteers?
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See volunteers as “investors” in your organization – they can help generate big idea; they donate as well
Ambassadors “evangelize” for your organization Recruit others to serve and participate Help identify donors and prospects, open doors,
make introductions Engage friends, family, colleagues and others in
meaningful ways Thank donors Partner with staff; enhance chance of success
Roles of volunteers
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Volunteer Committees Board, governance, nominating
Campaign leadership, major gift fundraising
Development Committee, Annual Gifts
Finance Committee, Audit, Investment oversight
Events – sell tickets, engage others, access to talent, find auction items, support event
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Recruiting and retaining volunteers Know what skills you need/want Influential donor Use other volunteers to recruit others; partner Respect volunteers; Treat them like staff Provide a “job description” and train volunteers;
Agree to expectations and deliverables Communicate who is responsible for what Supervise and provide feedback, reward effort
Hiring volunteers
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How to handle an inactive or “disruptive” volunteer Most common problems:
◦ Performance problems◦ Conduct problems◦ Economic problems
Predetermine process for warning and dismissal of volunteer
Involve volunteer leadership when possible
“Firing” volunteers
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Prepare and provide information, bios/research Script and rehearse together; know your role Do the legwork, volunteer opens door – staff
schedules and handles details Keep informed and follow up with volunteer,
make it easy for them and ensure success Maximize their time, do not overuse, prioritize
activity Be succinct and professional Keep thorough records; assist with stewardship Recognize volunteer success
Supporting volunteers
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Jen DarlingSenior Vice President, Philanthropy
Children’s Hospital Colorado [email protected]
720-777-1720
Video Clip: Thank You for Supporting Kids Like Me
Any Questions?