March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Professionalism, Social Media &

Electronic CommunicationsAOS 92

Spring 2012

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Know Thyself & Thy Media

• Defined - Now & Tomorrow

• Elsewhere - Other Professions & states

• Two worlds - Professional & Private

• Be aware - perceptions/pitfalls

• Prudent Steps

• Good Judgment

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Defined -- Now into the Future

• Definition: SOCIAL MEDIA

• noun pl but singular or pl in constr • forms of electronic communication (as Web sites

for social networking and micro-blogging)

through which users create online communities to share information, ideas, personal messages, and other content (as videos)

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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2012-2013 SY Across US• Vast majority use appropriately• Increasingly finding compelling

reasons to limit teacher-student contact

• Boards revising media policies (12+ states)

• Not just education, Florida Judges & Military

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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“Don’t confuse me with the facts.”

• In a court of law, facts matter

• In the rest of the world beliefs matter

• People know what they believe……….

in spite of ALL of the facts.

• Perceptions are more real the reality!

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Familiarity Breeds Contempt

• TMI

• Better not knowing

• Loses moral authority to lead

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Personal ties to the world

Professional

uses of Social M

edia

Professional and Personal Lives Overlap

Potential trouble Verizonvideo

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Example of Potential ProblemE.g. 1

• You are friends with a student who has conversation/photo on his page that is a violation of school policy. What do you do?

• Even if you don’t see it, do his other friends assume you did…so you condone the behavior?

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Example of Potential ProblemE.g. 2

• Your college friend finds a photo or you hammered and tags your image on his page. What is your privacy setting?

• How is your moral authority affected when you promote anti-substance policies or try to teach or enforce rules?

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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What Can AOS92 Do?

1. Do nothing until a disaster occurs.

2. Ban contact on all Social Media.

3. Find middle ground:

A. Make people aware of pitfalls

B. Give some advice

C. Provide school-own media

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Personal ties to the world

Professional

uses of Social M

edia

#1: keep work, work — and keep your personal life, private

Potential trouble

Consider Having Two Accounts:A Purely Private Account& A Public Face Account

It’s NOT just policy; it’s the LAW

INFORMATION ON THE INTERNET: Under Maine law, [AOS92 schools] shall not publish on the Internet information that identifies a student, including but not limited to the student’s full name, photograph, personal biography, e-mail address, home address, date of birth, social security number and parents’/legal guardians’ names, without written consent of parents or legal guardian.

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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#2: Know your settings!Can people see who I'm sharing with?People who can see a post you share can see:

1. AudiencePeople who can see your post can see the audience you chose to share next to your post: Public (   ), Friends (+) (   ), or Custom (   ). If you chose to use Custom to include or exclude specific people from seeing your post, then only "Custom" will show next to your post. People will not be able to see the individuals you specified.

2. ListsIf you choose to share with one of your default lists (Close Friends, Acquaintances, Restricted) or a custom list, the people on that list will be able to see the other people included on that list;however, they won’t be able to see the name of that list.

If you choose to share with one of your smart lists, the people on that list will only be able to seethe name of the list.

And watch out for changes

to those settings!!

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Faceb

oo

k chan

ges e.g

.Without your permission

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Do your Circles overlap?

I can be:FriendFamilyColleagueClassmateSoccer Parent

Google Plus

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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#3:Know If Your Media Interact?

• YouTube videos history combined with Google Search history (1 Mar 2012)

• Access other social media via your Facebook (think Zynga’s Farmville or Pandora online music)

• Future mergers and gateway access?

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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#4: Realize, ONCE you post it,you lose

control of it

Is this the picture you want in the staff lounge, copied and posted in the hall, or in the Morning Sentinel tomorrow?

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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Once you post it,you lose

control of it

Is this the picture you want in the staff lounge, copied and posted in the hall, or in the Morning Sentinel tomorrow?

As Blackhawk wrote in their country song:You better think again

Think it over one more time……

You better think again

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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#5: Use School-Operated Social Media in Class

1. Moodle2. FirstClass web sites3. Bluefield (social media) in FC4. AOS92 Google Docs Domain

• Can be Internal Only• Local control of accounts & archive• Students are compelled to use

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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#6: Be careful with NON-AOS92 web/media sites in Class

• Teachers can host resources BUT

• Cannot compel students to create accounts nor post material

• Student can opt-out without penalty at any time

• No local control or easy contact:

– Court order for account archives

– Normally cancel malicious accounts

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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We’re Counting On You!• Good Judgment

• Think and think again

• Take prudent steps

• Consider alternatives or options

• Ask questions when unsure

• Be Professional

Cited list for audio new excerptsNot all clips were used during the presentation

Only small portions of the following shows were actually played.

• http://www.npr.org/2012/05/21/153203149/dont-trip-over-your-digital-footprint• http://www.npr.org/2011/12/07/143264921/friendly-advice-for-teachers-beware-of-fac

ebook• http://www.npr.org/blogs/alltechconsidered/2012/05/21/153213289/we-ask-the-pros-s

hould-you-friend-your-boss-on-facebook• http://www.npr.org/blogs/thetwo-way/2011/10/21/141601093/mo-repeals-law-banning

-teacher-student-contact-on-facebook• http://www.npr.org/blogs/alltechconsidered/2012/05/24/153610087/friend-your-studen

ts-new-york-city-schools-say-no• http://www.npr.org/blogs/alltechconsidered/2012/05/21/153003267/military-addresses

-double-edged-sword-of-troops-on-social-media• http://www.npr.org/2012/05/24/153576212/keeping-your-kids-safe-online-its-common-

sense

March 1, 2012 Technology Department - Waterville Public Schools; a proud part of AOS92

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