Marcelo Frias_Avon_CA Logística_ Ciclo de Eficiência_SP_01 10 14

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Palestra AMCHAM “Ciclo de Eficiência na Cadeia Logística” Marcelo Frias, Avon Latam Logistics Director October, 01st 2014.

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Transcript of Marcelo Frias_Avon_CA Logística_ Ciclo de Eficiência_SP_01 10 14

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Palestra AMCHAM “Ciclo de Eficiência na Cadeia Logística”

Marcelo Frias, Avon Latam Logistics Director

October, 01st 2014.

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About Avon

• For more than 125 years, Avon Representatives have brought beauty into the lives of women

• Avon, the company for women, is a leading global beauty company, with $10 billion in annual revenue

• More than 6 million active independent Avon Sales Representatives

• Products are available in over 100 countries

• Color cosmetics, Skincare, Fragrance, and Fashion and Home products

The "three pillars" of Avon's corporate mission and the focus of the company's corporate responsibility efforts and

achievements:

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Social Reponsability

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Operation Network LATAM

Peru Site

MANUFACTURING

Guatemala Site

Chile Site

Argentina Site Moreno

Brazil Site Interlagos

Colombia Site Medellin

Mexico Site Celaya

Vezla Site Guatire

Source Points Site

NOLA - Mexico

Guatemala

D.Republic

Nicaragua* Honduras* Panamá* El Salvador*

SMG – Argentina Chile

Uruguay

Paraguay

CPE - Colombia

Venezuela

Brazil

Ecuador

Peru

Stand alone

Stand Alone

*Supplied by Guatemala

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Main Logistics Indicators 2014 YTD+Profit Plan

More than 26.000 shipments

Over 1000 lanes

3200 FEUs

100.000 Ton of volume

Spend of $110M

More than $420M of product cost

Over 30 Customs Units

18%

59%

4%

19%

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How Avon Logistics can support strategic procurement, reduce in transit inventory?

How can we have minimal/economic stocks in inventory building?

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Incoterm Review Project - EXW to FOB

Main Objective: Complexity Reduction

Seller Named Place Buyer

EXW

(Ex Works)

Seller

Buyer

Responsability

FOB

Carrier Border Port Ship Port

(Free On Board)

FOB

Logistics Complexity +

Compliance/Customs Risk ++

Cargo Handling Risk +

Cargo Delivery Date +

Flexibility on shipment =

Responsibility ++

Air Freight =

Lead Time +

Inventory in Transit +

Inventory Management +

Partial Nationalization/Call Off =

Cash flow +

Main Expected Benefits

Strong Improvement

++

Moderate Improvement

+

No Change =

Moderate Decrease

-

Strong Decrease

- -

FOB INCOTERM allows Avon taking the full responsibility over risk and cost

implied by EXW term;

Share with supplier the portion of responsibility over which he can have better

control: the local operations at origin;

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Operational Scenario – Previous to project • 25 % of volume imported by LATAM; • 2600 processes/year; • High LCL shipments volume (70%); • 21 ports at origin x 7 destinations = 147 Lanes; • Pick up coordination at 115 supplier’s sites.

ASIA Consolidation Project – Overview

Identified Opportunity: Development of a 3PL (supplier) at China to coordinate consolidation; process and orders managements to LATAM (7 markets).

Delivered Results: • Logistics complexity reduction: 3PL order management; • Major control and processes standardization; • Logistics Costs reduction through consolidation, containers;

optimization, processes flow mapping and adequacy; • Reduction of CO2 emission.

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Operational Simplification: • # of origin ports from 21 to 5 ports; • Pick up at supplier’s sites elimination; • # of lanes to be negotiated on BID from 147 to 35.

ASIA Consolidation Project – Results

Savings / Benefits: • $600K– Savings • Container Occupation (avg): 15% higher vs. PY; • Cargo availabity improvement throught higher

logistics efficiency; • Control and visibility improvement; • Data accuracy.

Previous

Current

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International Multimodal Implementation (Air, Ocean, Truck)

• Allow companies to manage their supply chains more cost-effectively and quickly

• Alternative to conventional sailings and flight schedules

• Flexibility and more frequency to attend LATAM schedule

• Timely and economical option to keep transport on track

• Create direct transits under a single rate, which can translate into a cost savings compared to Air Freight

• Multimodal could potentially decrease Lead Time from 40 to 50 percent, compared to Ocean Freight

AIR OCEAN Intl Multimodal

Total Logistics LT: 10-15 days

Total Logistics LT: 60-65 days

Total Logistics LT: 30-35 days

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Scenario Previus to Project 21 suppliers locatted at São Paulo area; High complexity to pick up coordination; No consolidation utilized, High LTL volume; Customs process at URUGUAIANA border; higher LTime and risk.

BR Consolidation to SMG Project – Overview

Identified Opportunity: A 3PL development to coordinate consolidation from BR to ARG Lanes and International Freight.

Delivered Results: Substantial reduction on OTR freight spend; Operational complexity reduction; FTL Vehicle occupation Optimization; Export Clearance process at “Customs warehouse – MIC/DTA”

reducing Customs LTime and risk.

2

1

The radius of the circles is approximately 60km.

Brazilian Suppliers

attending ARG market

385 Ops. 650.996

KG

3.331

M3

U$S 534.561

Savings :

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Incoterm Review – Supplier 1 Pilot DAT Bonded (Bra and Arg volume)

# Items Scenario Volume

Units (SKUs) Current Spend

USD (EXW) Main Benefits Description

12 EXW to DAT(Bonded) 61.952.575 9.182.484 (2,8MM)/ 1,5 Days Inventory reduction

11 EXW to FOB 20.091.281 4.670.044 2 days Operational Ltime Reduction

FOB CFR BONDED

Logistics Complexity + + +

Compliance/Customs Risk ++ ++ ++

Cargo Handling Risk + - - -

Cargo Delivery Date + - - ++

Flexibility on shipment = - - - -

Responsibility ++ - - +

Air Freight = = ++

Lead Time + - ++

Inventory in Transit + + ++ Inventory Management + - - +

Cargo Disposal + ++ ++

Partial Nationalization/Call Off = = ++

Cash flow + = ++

Financial and Operational Analysis That was analysed different scenarios as: EXW to FOB and EXW to DAT(Bonded)

Operational Benefits

Strong Improvement

++

Moderate Improvement

+

No Change =

Moderate Decrease

-

Strong Decrease

- -

Final Recomendation:

To convert high unit movers (12 items) to DAT/Bonded Warehouse

model, driven by benefits previously detailed;

low unit movers (11 items) to FOB incoterm, driven by operational

lead time reduction.

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US RI logistics network review - Overview

Scenario Previous to Project +500 RI vendors via two Brokers (US companies);

+700 Skus

20% of total mark up cost is related to US domestic freight: Inland from vendor locations to the consolidation Hub in

MIAMI; Currently LATAM utilizes mainly AF to move cargo for destination

countries, due to small volumes and planning strategy 80% of shipments to LATAM destinations are < 200Kgs with

no consolidation opportunity

Identified Opportunity: Review Logistics Network utilizing the best geography to support US

domestic consolidation; Consolidate cargo in the north east USA. JFK/EWR or PHL This initiative will be completely aligned with Regional Sourcing

strategy: “Broker Nationalization Strategy project” already initiated

FREIGHT and MARK UP cost reduction will be achieved

Low Volume

Medium white

High volume

Suppliers Location

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Quality Assurance for key suppliers

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Quality Assurance for Imported Items (China origin)

Local Sourcing

Coordination

Supplier

Purchase

Contact

TS / Sourcing

Send Report

Inspection

Send Report

Send STD

SGS Local and Origin teams coordinate the inspection.

Inform to: Local

Local

•Shipping Autorization – Supplier / Logistics •Request new operation •Reject

• SGS is responsible for the technical evaluation at origin China to guarantee that our Fashion&Home products

are in accordance with Avon’s requirements, before shipping to LATAM countries.

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