Marc Pickren's Twixt.it Deck for Digital Media Agencies
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Transcript of Marc Pickren's Twixt.it Deck for Digital Media Agencies
Our Values • As former buy and sell side professionals we
uniquely appreciate the hard work and heavy expectations placed on media buying and planning professionals.
• Therefore we built an application that enables media buying and planning professionals to verifiably: – Save the agency money = Improve career
prospects – Delight clients = Spend more time doing
strategic work – Discover and deliver better outcomes =
Improved ROI
Time Vampire in The House
Nearly 70% of the $9 billion display media market still occurs in the transactional RFP channel.
Who Loves Excel?
• 76.1% of agencies use Microsoft Excel to create their media plans
• 59.4% are not happy with their tools
Vs.
Over 40 Steps in Order Process
EATS UP 10-‐12%
Or $40,000 of Campaign Budget
5-‐8% Twixt focuses on what can and should
be fixed immediately
Less Doing. More Done.
Twixt allows media buyers and planners to: • Run the entire RFP
process through a single application
• Capture and consolidate publisher proposals
• Make adjustments, negotiate rates, and directly communicate with media sellers
How Does it Work?
Twixt follows (and simplifies) the common RFP process that media
buyers use today. 1. Create an RFP 2. Set up your Contacts 3. Write an Intro Message 4. Send your RFP 5. Receive Proposals 6. Review and Negotiate 7. Export your Plan
15 Minutes Vs. 6 Hours
• Fill out basic info (dates, budget)
• Attach documents • Upload your Excel
template • We will process custom
templates in 24 hours – usually sooner.
2 1 3 4 5 6 7
15 Minutes Vs. 6 Hours
• Add a contact email for each publisher.
• Specify budget levels and requested sites
2 1 3 4 5 6 7
15 Minutes Vs. 6 Hours
• Write an intro message. • Use “mail merge” tags to
save time. • Send a single form email
or write individual notes to each publisher.
• Send it!
2 1 3 4 5 6 7
15 Minutes Vs. 6 Hours
• Your RFP is sent via email to publishers.
• The Twixt team sends them a separate note about support.
• Publishers have an easy, no-cost, one-click signup.
• Publishers can immediately log-in and start responding.
2 1 3 4 5 6 7
15 Minutes Vs. 6 Hours
• Publishers fill out your template in the application.
• We strictly enforce your template’s rules regarding data formats.
• Publishers must fill out ad specs for each placement they propose.
• Publishers can send a note in the application if they have any questions.
2 1 3 4 5 6 7
15 Minutes Vs. 6 Hours
• As proposals come in, they are automatically added to a Plan Master
• Choose from multiple budget levels
• Reject proposals or individual placements that don’t meet your goals.
• Edit rates or other information and send your version as a counter proposal
• Receive updated proposals in real-time
2 1 3 4 5 6 7
15 Minutes Vs. 6 Hours
• Export your plan to Excel at any time
• We offer specific export formats for DFA and MediaOcean
• Export ad specs from all your publishers in one sheet
• We auto-calculate “lowest common denominator” specs
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