MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference...
-
Upload
augustine-dennis -
Category
Documents
-
view
218 -
download
1
Transcript of MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference...
![Page 1: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/1.jpg)
ATTRACT. RETAIN. MOTIVATEKeys to Talent Engagement
Recruitment International Conference 2013
MARC COHENConSol Partners Ltd
January 2013
![Page 2: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/2.jpg)
Intro to speaker
• Marc Cohen is founding Director of ConSol Partners
• 0-£10m in sales in 4 years, 50+ staff, Award winning
• 2012 Sunday Times Fast Track 100 – 25th place (no.1 Tech Recruiter)
• Focus on UK + international markets – made placements in 40 countries
• Clients include Cisco, HP, Expedia, Tesco, MTV, ITV, BP
• Dale Carnegie Trainer - delivered programs to over 1000 people, across 8 different industries.
© ConSol Partners LTD + Marc Cohen 2013
![Page 3: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/3.jpg)
Contents:
• The Workforce Today
• Generation Y
• Retaining Staff
• Top Techniques to retain talent
• Attracting candidates – sourcing
• Attracting candidates – do and don’ts!
© ConSol Partners LTD + Marc Cohen 2013
![Page 4: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/4.jpg)
The Workforce Today
Research from CareerBuilder of 1,078 professionals in October 2012:
• ? percent of employees are either actively searching for a new job or are open to new opportunities
70%
© ConSol Partners LTD + Marc Cohen 2013
![Page 5: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/5.jpg)
The Workforce Today
Research from CareerBuilder of 1,078 professionals in October 2012:
• ? percent say searching for new opportunities is a part of their “regular routine”
69%
© ConSol Partners LTD + Marc Cohen 2013
![Page 6: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/6.jpg)
The Workforce Today
Research from CareerBuilder of 1,078 professionals in October 2012:
• ? percent say job searching is a weekly activity
30%
© ConSol Partners LTD + Marc Cohen 2013
![Page 7: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/7.jpg)
Attraction v Retention
If you can’t retain your staff is there much benefit to attracting them? Most overlooked area of expanding businesses.
This paradigm shift in employee engagement and loyalty means it is now more important than ever to develop a clear strategy for attraction, retention and motivation.
© ConSol Partners LTD + Marc Cohen 2013
![Page 8: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/8.jpg)
Attraction v Retention
Rules of attraction and retention are similar;We have all known that money is not the key factor yet so many companies still operate by making huge offers….. Perhaps missing a trick?
• Company environment • Relationship with manager• Responsibility + Promotion• Colleagues • Training + Development• Financial motives• Achievement + Recognition
And in 80% of cases, achievement comes out on top – not financial motives
© ConSol Partners LTD + Marc Cohen 2013
![Page 9: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/9.jpg)
Generation Y
Who are you trying to target?
Born mid-1980's and later, Generation Y is the fastest growing segment of today’s workforce.
It is critical to tap into Generation Y motivations rather than your own experiences – this is a mind set shift many companies struggle to make.
© ConSol Partners LTD + Marc Cohen 2013
![Page 10: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/10.jpg)
Generation Y
Tech Savvy: E-mail and text rather than F2F
Work/Life Balance: More important than money
Thirst for Knowledge: Confident in Q authority, have high expectations of employers, seek to learn and understand
Attention-Craving: Generation Y craves attention in the forms of feedback and guidance.
Embrace change: YOLO
© ConSol Partners LTD + Marc Cohen 2013
![Page 11: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/11.jpg)
Generation Y
© ConSol Partners LTD + Marc Cohen 2013
![Page 12: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/12.jpg)
Example of changing motivation styles..
© ConSol Partners LTD + Marc Cohen 2013
![Page 13: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/13.jpg)
Top Techniques to Retain Talent
• Fun daily workplace – music, PS3, games, images in emails
• Bonding Events – like ConSol Apprentice and Sports Day
• Reward performance - Incentives (directors lunch, trips away)
• Sales Conference – divulge company strategy
• Collaborative environment – objectives rather than KPI’s
• Office layout – trade meeting rooms for breakout areas, colours
© ConSol Partners LTD + Marc Cohen 2013
![Page 14: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/14.jpg)
Top Techniques to Retain Talent
Key part of retention is focus on… TRAINING AND PERFORMANCE
• Manage through training
• Progress
• Talent Hub - on boarding and thirst for knowledge
© ConSol Partners LTD + Marc Cohen 2013
![Page 15: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/15.jpg)
Attracting Talent
© ConSol Partners LTD + Marc Cohen 2013
![Page 16: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/16.jpg)
Attracting Talent – Source?
Who are you trying to secure – grads or experienced?Lack of experienced and effective recruiters is impacting the industry. If your strategy is dependent on this being successful it will be tough! Most rec companies that have expanded rapidly did so through grad schemes.
ConSol methods to source proven billers:1. Referrals2. R2R’s3. LinkedIn – direct headhunting 4. Direct Approaches due to PR/Awards/Marketing5. Advertising (rare – poor response)
© ConSol Partners LTD + Marc Cohen 2013
![Page 17: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/17.jpg)
Attracting Talent
Talent is scarce – do you have a compelling reason for top recruiters to work for you rather than your competitors?
• What do you look for? At ConSol must have drive, energy and intelligence
• What is successful in your business?
• Are leaders trained in what you look for? Have you sat in on interviews with them? Have you given guidance on criteria and questions?
© ConSol Partners LTD + Marc Cohen 2013
![Page 18: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/18.jpg)
Attracting Talent – The Company
Rejection
• No back story/info on company
• Working old markets, no strategy
• No evidence of fun (gen Y!)
• No training or progression
• Uninspiring offices
Attraction
Pitch company – awards/recognition
Future - clear strategy and markets
Talk of days out, games etc…
Discuss development + promotions
Offices show effort OR reason for style
© ConSol Partners LTD + Marc Cohen 2013
![Page 19: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/19.jpg)
Attracting Talent – The Interview
Rejection
• Interviewer not motivational/credible
• No personal connection
• Standard Questions
• Just want ‘bum on seat’
• Swift offer = desperation
Attraction
Meeting the ‘face’ of the business
Smile – build rapport
Ask what is important to candidate
Prove you can add value to career
Make a candidate EARN an offer
© ConSol Partners LTD + Marc Cohen 2013
![Page 20: MARC COHEN ATTRACT. RETAIN. MOTIVATE Keys to Talent Engagement Recruitment International Conference 2013 MARC COHEN ConSol Partners Ltd January 2013.](https://reader036.fdocuments.in/reader036/viewer/2022062320/56649ceb5503460f949b7a7e/html5/thumbnails/20.jpg)
Action!
Ask yourself – is your company environment for the management or the greater workforce?
Appeal to generation Y
Implement a clear strategy for retention – perhaps conduct an internal survey to learn staff perceptions and motivations?
Ensure you have a compelling story to join and an interview process to match
© ConSol Partners LTD + Marc Cohen 2013