MARC ARAEZ - DAVI & CIA - DPONE
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Transcript of MARC ARAEZ - DAVI & CIA - DPONE
We conducted qualita1ve research in different channels of distribu1on and quan1ta1ve research with final consumer. The result of the exhaus1ve market analysis highlighted the need for a change of direc1on and strategy of the company as well as the redefini1on of the reference market: HEALTH CONTROL. Dermoprime is the first product of the Daviprime product line. The first skin health care analysis equipment that is fully automa1c and can complete a full test within minutes. The test parameters are: moisture, wrinkles, elas1city, evenness, pores and spots. According to the measurement results, the machine sets different treatments: recommended products, care required and dura1on of treatment, all displayed on screen and prints a 1cket.
Designing experience:
New Brand New Category Product
Human factors and UX design SoRware development
DPONE Davi & cia
OEM Product Davi & Cia exclusive camera / sensor
• Requires training. • Designed to be used by a professional. • Use 4+ separate sensors for measurement • On/off switch accessible to user. • Made switch accessible to user.
• Designed to be used by the general public. • One device only. • Control via soRware. • Moisture sensors integrated.
New product development minimised complex interac1on between machine and user.
New Brand New Category Product
Human factors and UX design SoRware development
Davi & cia DPONE
Infarma prototype. 13.03.2009 Dermoprime v1.0. 03.06.2009
• Complex to use without assistance. • Human face variance. • Users sit in awkward posi1ons. • Users spend a long 1me posi1oning face within lines. • Camera requires high tolerance in posi1on. • Users do not understand the 2 steps. • Users understand the flow graphic as tac1le.
• Facial posi1oning not required. • Interface less cluaered. • 1 Step process. • Buaon integrated into flow process. • No assistance required. • Intui1ve.
Key touchpoint analysed at trade fair, and op1mised to improve user experience.
New Brand New Category Product
Human factors and UX design Davi & cia DPONE
Interface layer developed in Adobe Flash SoRware built using MicrosoR .NET framework.
Skin tes1ng Results and treatments History of results Product recommenda1ons
New Brand New Category Product
Human factors and UX design SoRware development
Davi & cia DPONE