Marathon brandguide 10 march

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Transcript of Marathon brandguide 10 march

  • 1. BRAND GUIDE Jasmeet Singh Warraichjasmeet.warraich@gmail.com

2. PART 1Brand Synopsis 3. Financial Details 4. Sector- Private SectorNo of Employees xxxTurnover in Crs xx 5. Key Management Personnel 6. PersonnelDesignation Qualification Joining yearMr. Ramniklal Shah Chairman B.Sc, B.Ed, M.Ed1969Mr. Chetan ShahVice ChairmanB.Tech, M.S. (USA)xxxxMr. Mayur Shah Managing DirectorB.E. M.S. (USA) xxxx 7. History 8. 1969 9. A century old legacy to be Ahead of TimeThough the group was founded in 1969 by Ramniklal Shah, an educationist, theseed of redefining values was sown by his father the late Zaveribhai Shah. 10. Founded on principles of Trust and TransparencyWalking on the footsteps of the father, Ramniklal Shahtoo redefined values when he founded Marathon Groupin 1969. A teacher by profession, Ramniklal Shah wouldstick to his principles of truth and fairness.He laid foundations of Marathon Group on Transparencyand Trust. Innovation, for him, has always been thekeystone of Marathon Group ever since its inception. 11. 1997 12. has become habitualAt Marathon Group innovations do not happen by accident, theyhave mastered the skill of innovations to the extent that it hasbecome a habit.The Marathon Group is credited with developing the first buildingto have a helipad on its top (Marathon Heights, Worli, 1997). 13. 2011 14. Marathon Realty, a trusted real estate development group ofMumbai building faith in the hearts of people through quality andinnovative offerings.The group has built many benchmarking projects; some are awardedfor best planning, construction and technology. 15. Completed over 70 projects in India The Groups ongoing projects are spread over 28 lakh sq. ft. in Mumbai. 16. RetailHigh-Rise ResidencesMarathon caters to the Townships lifestyles of all classes and massesCorporate & IT Parks 17. Vision & Mission 18. VISIONAim for 6.5 times in revenue & 5 times in areaconstructionEnter top 5 in customer satisfaction in MumbaiMetropolitan Region(MMR)Be the most trusted developer in MMRAchieve best-in-class designGain position in top 5 employee engagement in MMR MISSIONTo be on a path of constant innovation, of setting new benchmarks in the Indian Real Estate Industry 19. Philosophy 20. IDEAL LOCATIONChoice of good location that appreciates and brings growth in yearsto comeIDEAL MASTER PLANNINGEfficient master planning helps utilise area effectively increasingutility, while reducing wastage to minimumLATEST CONSTRUCTION TECHNOLOGYLeak & earthquake resistant structures built from latest maventechnologyIDEAL PRODUCT DESIGNProper emphasis on a viable product mix that encapsulates all thebenefits at one goIDEAL MARKETING SUPPORTClear focus on pre-sales, sales and after sales support to facilitatedecision makingIDEAL MAINTENANCE SUPPORTEqual importance to premises maintenance with special yellowbrigade to take off the worries of regular and timely maintenance 21. ADVANTAGETECHNOLOGY 22. MIVAN Aluminum shutteringThe technology introduced for the first time in India by Marathon Group as adeveloper such as Aluminum Shuttering that ensures Leak-proof, Earthquakeresistant structures along with speedy construction and quality delivery, whichhas been implemented in Marathon NextGen Era, Lower Parel in 2002, 23. PERI technologyPERI Table technology ensuring structural uniformity in high rise buildings havebecome benchmark in the construction Industry. This technology has beenimplemented in Marathon Futurex, Lower Parel in 2009 24. Fibre Reinforced Stucco PaintsTo make the exterior more durable the Marathon Group has been using FibreReinforced Stucco paint, which is flexible as it expands to heat and contractsduring cold conditions without cracking. 25. BENCHMARK 26. 1922Marathon Groups patriarch the late Zaverbhai Ramji Shah-planned and executed 550 acres of land in Mulund inassociation with German Architects - Carter & Crown. Heintroduced the concept of town planning in his project andwell defined town planning of Mulund inspired Chandigarh tofollow suit.1972Marathon built Marathon Poonam, one of the first 7 storeybuildings in Mulund with a lift. Till then lift as an essentialutility in buildings was not common in eastern suburbs ofMumbai. 27. 1990 Marathon Group constructed Marathon Antariksh, Mulunds first high-rise building.1997Marathon Heights, the first highrise building in India to beequipped with a helipad on the top was awarded The BestResidential Project of the Year 1999 by AccommodationTimes (A Times of India publication). 28. 1999Marathon Heritage, Vikhroli, was chosen by Canara Bankover 37 other competing projects, to house its employees.2004Marathon Group constructed Marathon NextGen Era,one of Indias tallest residential towers. 29. AWARDS 30. Marathon Heights, the first residential tower in India with ahelipad, was awarded The Best Residential Project of the Year- 1999 by Accommodation Times. Marathon NextGen Innova won the award for the The Best Commercial Project of the Year 2006-07 by Accommodation Times.The Marathon has been nominated for international LEED Goldcertification for its Futurex project (One of the tallest commercialtower in India) at Lower Parel because of its Green Initiative 31. CSR ACTIVITIES 32. 1969 Marathon built Dr. Radhakrishna Nagar Teachers Housing Society in Mulund on a no-profit basis.1970The Group volunteered to construct V. P. M.Kannada School in Mulund East. 33. 1971We partnered with Shri. Mahila Gruh Udyog (Lijjat) tooffer flats to people with an income of less thanRs. 500/- p.m.1993Marathon volunteered and rebuilt 100 homes free ofcost to rehabilitate villagers affected by earthquakes inLatur, Bhujpur and Kutch. 34. 20022004Renovated and beautified Mulund Beautified the Eastern ExpressRailway Station in Mumbai.Highway in Mumbai. 35. 2005MARATHON MUIPMarathon MUIP (Mumbai UrbanInfrastructure Project) at Kanjurmargwas a SRP (Slum Rehabilitation Project)executed during the development ofJVLR (Jogeshwari - Vikroli Link Road) inorder to rehabilitate people who losttheir homes falling under the proposedproject of road development. Thisproject was completed in record timeand was awarded the Certificate in thepresence of Honourable Smt. SoniaGandhi, for offering economical homes. 36. PART 2Brand DNA 37. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 38. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 39. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 40. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesTo give customers the best in terms of quality, service anddeliver long term benefits.Brand IdentityBrand PerceptionBrand EngagementBrand Association 41. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 42. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 43. MARATHON BRAND DNABrand PromiseBrand Strength Over 8 decades of real estate experienceBrand Values Techno-savvy company Impressive Land Bank in MMR region at strategicBrand Identity locations keeping in mind the future prospects Complete portfolio from affordable housing to ultraBrand Perception premiumBrand EngagementBrand Association 44. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 45. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 46. MARATHON BRAND DNABrand PromiseBrand StrengthBrand Values Integrity & Transparency Creating Customer DelightBrand Identity Create Happiness for Each Other Continuous ImprovementBrand Perception Respect resources & Create Exponential ValueBrand Engagement Respectful, Commitment and FairnessBrand Association 47. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 48. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 49. MARATHON BRAND DNABrand PromiseBrand StrengthBrand Values Credible DeveloperBrand Identity Trustworthy Techno-savvyBrand Perception ReliableBrand EngagementBrand Association 50. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 51. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 52. MARATHON BRAND DNABrand PromiseBrand StrengthBrand Values People perceive it as one of the most reliable &Brand Identity trustworthy developers.Brand PerceptionBrand EngagementBrand Association 53. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 54. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 55. MARATHON BRAND DNABrand PromiseBrand StrengthRational Route: Technological-driven companyBrand Valuessetting higher standards of living.Brand IdentityBrand PerceptionBrand EngagementBrand Association 56. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 57. MARATHON BRAND DNABrand PromiseBrand StrengthBrand ValuesBrand IdentityBrand PerceptionBrand EngagementBrand Association 58. MARATHON BRAND DNA Competitors Product Brand AttributesBrand Promise DLF Corporate & IT ParksBrand Strength Lokhandwala Godrej PropertiesRetail TownshipsBrand Values Kalpa-taru Real estate Rustomjee Ackruti CityBrand Identity MARATHONNahar