Maranello Design Academy Course 2014

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C A R D E S I G N C O U R S EM A R A N E L L O , I T A L Y


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d es ign a c a d e m y

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"IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE" A . E i n s t e i n


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d es ign a c a d e m y

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STUDENTS SK I LLS DEVELOPMENT TREE

REN

DER

ING

MO

DEL

ING

ART & D

ESIGN

HISTO

RY

MA

RKETING

MA

NAG

EMEN

T

ENG

INEERIN

G

SKET

CHIN

G

PROFESSIONAL DESIGNER

M E N TAL S K I L L SPRACTICAL SKILLS


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3D RENDERING

1 2 3

1 2 33D RENDERING 1 2 33D RENDERING 1 2 33D RENDERING 1 2 33D RENDERING 1 2 3DIGITAL RENDERING

DIG ITAL SKETCH ING

HAND R END E R I NG

HAND S KE TC H I NG

3 D R E N D E R I N G

3 D M O D E L I N G

PRACT ICAL SK I LLS


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3D RENDERING

1 2 3

1 2 33D RENDERING 1 2 33D RENDERING 1 2 33D RENDERING 1 2 33D RENDERING 1 2 3VEHICLE ARCHITECTURE

MARKET I NG STUD I ES

S EM I OT I C S ST U D I ES

PROJECT MANAGEMENT

A R T H I S T O R Y

D E S I G N H I S TO R Y

MENTAL SK I LLS

A D V A N C E DS U R F A C I N G

E X T E R I O R3D MODELING

U S I N G A D V A N C E D A L I A S A S A S T A R T I N G P O I N T ,T H E C O U R S E C O N C E N T R A T E S O N A L I A S M O D E L I N GT E C H N I Q U E S A S U S E D I N T H E T R A N S P O R T A T I O ND E S I G N I N D U S T R Y , I N P A R T I C U L A R A U T O M O T I V E I N T E R I O R S A N D E X T E R I O R S S U R F A C I N G . D E M O N S T R AT I O N S W I L L O U T L I N E B U I L D T E C H N I Q U E S A N D S T R U C T U R I N G O F D I G I T A L M O D E L S F O RL A T E R R E N D E R I N G A N D A N I M A T I O N W O R K .

3 D M O D E L I N G

I N T E R I O R3D MODELING


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T H I S I S A C O U R S E T H AT P R O V I D E S Q U A L I T Y P R O F E S S I O N A L T U I T I O N A N D G U I D A N C E T O T H E F O U N D AT I O N S O F I D E A S K E T C H I N G .T H I S C O U R S E I L L U S T R AT E S A N D T E A C H E S A L L T H E B A S I C T E C H N I Q U E S T H AT S T U D E N T S C A N U S E T O S TA R T D R AW I N G T H E I R D E S I G N I D E A S E F F E C -T I V E LY.T H E A I M I S T O G I V E T H E S T U D E N T S T H E G R O U N D -W O R K T O I M P R O V E A N D S TA R T P R O D U C I N G P R O -F E S S I O N A L L O O K I N G W O R K .

DIGITAL PROTOTYPING HELPS THE AUTOMOTIVE INDUSTRY TO BETTERDESIGN, VISUALIZE, AND SIMULATE PRODUCT AND PROCESS DESIGNS B E F O R E T H E Y A R E B U I L T .RENDERING IS THE FINAL PROCESS OF CREATING THE ACTUAL 2D I M A G E O R A N I M A T I O N F R O M T H E 3 D M O D E L .T H I S C O U R S E W I L L E N A B L E S T U D E N T S T O B R I N G T H E I R C R E A T I O N S T O R E A L I S T I C L I F E .THIS COURSE WILL ENABLE STUDENTS TO BRING THEIR CREATIONS TO R E A L I S T I C L I F E B Y C R E AT I N G P H O T O R E A L I S T I C I M A G E S O F T H E I R 3 D M O D E L S .

E X T E R I O R3D RENDERING


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A D V A N C E DR E N D E R I N G

I N T E R I O R3D RENDERING

3 D R E N D E R I N G

T H I S I S A C O U R S E T H A T P R O V I D E S Q U A L I T YP R O F E S S I O N A L T U I T I O N A N D G U I D A N C E T O T H E F O U N D A T I O N S O F I D E A S K E T C H I N G .T H I S C O U R S E I L L U S T R AT E S A N D T E A C H E S A L L T H E B A S I C T E C H N I Q U E S T H AT S T U D E N T S C A N U S E T O S TA R T D R AW I N G T H E I R D E S I G N I D E A S E F F E C T I V E LY.T H E A I M I S T O G I V E T H E S T U D E N T S T H E G R O U N DW O R K T O I M P R O V E A N D S T A R T P R O D U C I N G P R O F E S S I O N A L L O O K I N G W O R K .

HAND S KE TC H I NG

D Y N A M I CP E R S P E C T I V E

I N T U I T I V EP E R S P E C T I V E

V E H I C L E SP E R S P E C T I V E


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T H I S C O U R S E P R O V I D E S A N I N T R O D U C T I O N T OT H E A U T O M O T I V E R E N D E R I N G P R O C E S S . C O U R S E M A T E R I A L I N C L U D E S D I S C U S S I O N , D E M O N S T R A T I O N A N D I M P L E M E N T A T I O N O F T E C H N I Q U E S A N D M E T H O D S U S E D B Y P R O F E S S I O N A L T R A N S P O R T A T I O N D E S I G N E R S .ALL THE PROFESSIONAL MARKERS, PENCILS AND SKETCH PADS W I L L B E P R O V I D E D B Y T H E A C A D E M Y .

M A R K E RR E N D E R I N G

V E H I C L E SR E N D E R I N G


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HAND R END E R I NG

P E N C I LR E N D E R I N G

I N T U I T I V EP E R S P E C T I V E

T H I S C O U R S E P R O V I D E T H E S T U D E N T S W I T H A L L T H E E S S E N T I A L E L E M E N T S R E Q U I R E D T O S K E T C H A N D D R A W C O N V I N C I N G A N D C O M P E L L I N G F O R M S O N A D I G I T A L T A B L E T . T H E C O U R S E S F O C U S O N T H E I M P O R T A N C E O F F U N D A M E N T A L S K I L L S : G A I N A S T R O N G K N O W L E D G E F O R P E R S P E C T I V E , L I G H T I N G , C O M P O S I T I O N , P R O P O R T I O N S , C O L O U R T H E O R Y A N D 3 D S O F T W A R E A P P L I C A T I O N S .

W A C O MT E C H N I Q U E S

3 D C . A . S .I N T E G R AT I O N


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DIG ITAL SKETCH ING

DIGITAL RENDERING

T H E C O U R S E A I M S T O F A M I L I A R I S E T H E S T U D E N T S W I T H T H E C U R R E N T 2 D R E N D E R I N G S O F T W A R E S T O C R E A T E P R O F E S S I O N A L I M A G E S O F V E H I C L E S ’ E X T E R I O R S A N D I N T E R I O R S .

2 D R E N D E RT E C H N I Q U E S

W A C O MT E C H N I Q U E S

3 D C . A . S .I N T E G R AT I O N

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D E S I G N H I S T O R Y I S T H E S T U D Y O F O B J E C T S OF DESIGN IN THEIR HISTORICAL AND ST YLISTIC CONTEXTS.T H E CO N T E X T S O F D E S I G N H I S TO RY I N C LU D E T H E S O C I A L , T H E C U L T U R A L , T H E E C O N O M I C , T H E T E C H N I C A L A N D T H E A E S T H E T I C . D E S I G N H I S T O R Y H A S A S I T S O B J E C T S O F S T U D Y A L L I N D U S T R I A L D E S I G N A N D P R O D U C T D E S I G N O B J E C T S .C O R E C O U R S E S : M A T E R I A L S O F T E C H N I Q U E S O F D E S I G N ; H I S T O R I C A L M E T H O D S ; R E S E A R C H P R O J E C T ; S T U D E N T S D I S S E R T A T I O N .

V E H I C L E SP E R S P E C T I V E

D E S I G N H I S TO RY

D E S I G NT E C H N I Q U E S

H I S T O R I C A LM E T H O D S


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A R T H I S T O R Y

THE HISTORY OF ART IS THE HISTORY OF ANY ACTIVITY OR PRODUCT MADE BY HUMANS IN A VISUAL FORM FOR AESTHE TICAL OR COMMUNICATIVE PURPOSES, EXPRESSING IDEAS, EMOTIONS OR,IN GENERAL, A WORLDVIEW. OVER TIME VISUAL ART HAS BEEN CLASSIFIED IN DIVERSE WAYS, FROM THE MEDIEVAL DISTINCTION BETWEEN LIBERAL ARTS AND MECHANICAL ARTS, TO THE MODERN DISTINCTION BETWEEN FINE ARTS AND APPLIED ARTS, OR TO THE MANY CONTEMPORARY DEFINITIONS, WHICH DEFINE ART AS A MANIFESTATION O F H U M A N C R E A T I V I T Y .

A E S T H E T I C SI N H I S T O R Y

P A I N T I N GT E C H N I Q U E S

S C U L P T U R EH I S T O R Y


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PROJECT MANAGEMENT

THIS COURSE IS A WORKSHOP THAT COVERS PROJECT MANAGEMENT CONCEPTS AND TECHNIQUES.A STUDENT LEARNS TO FOCUS AND ALIGN A PROJECT WITH THE ORGANIZATION’S GOALS. THE AIM IS TO LEARN HOW TO PLAN THE PROJECT’S TASKS AND DETERMINE THE N E E D E D R E S O U R C E S T R A C K I N G , E V A L U A T I N G , A N D A D J U S T I N G P E R F O R M A N C E .

P R O J E C TP L A N N I N G

R E S O U R C E ST R A C K I N G

PERFORMANCEE V A L U AT I O N


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S EM IOT I C ST UD I ES

T H E C O U R S E F O C U S E S O N T H E T H E O R Y A N D S T U D Y O F S I G N S A N D S Y M B O L S , E S P E C I A L L Y A S E L E M E N T S O F D E S I G N L A N G U A G E . T H E A I M I S T O A L L O W T H E S T U D E N T S T O U N D E R S T A N D T H E M E A N I N G O F F O R M S A N D T O C R E A T E A C O H E R E N T D E S I G N V E R N A C U L A R O F T H E I R O W N T H A T C A N B E A P P L I E D P R O P E R L Y I N T H E M O S T D I V E R S E D E S I G N P R O J E C T .

S I G N S A N DS Y M B O L S

D E S I G NL A N G U A G E

C U L T U R A L S T U D I E S


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MARKET ING STUD I ES

T H E C O U R S E A I M S T O P R O V I D E A N O V E R V I E W I N VARIOUS ASPECTS OF MARKETING MANAGEMENT AND STRATEGY, SUCH AS MARKE TI NG R ESEA R C H, MA R KE T SEGMENTATION, P O S I T I O N I N G A N D C U S T O M E R B E H A V I O R A N A LY S I S . THE STUDENTS WILL START LEARNING THE COMPLEXITY OF A REAL L I F E P R O J E C T A N D T H E I N T E R A C T I O N A N D T H E I N T E R A C T I O N B E T W E E N M A R K E T I N GA N D D E S I G N D E P A R T M E N T S .

M A R K E TSEGMENTATION

USER CENTEREDR E S E A R C H

M A R K E TS T R A T E G Y


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VEHICLE ARCHITECTURE

THE COURSE AIMS TO PROVIDE AN OVERVIEW OF DIFFERENT TYPES O F M O T O R V E H I C L E P L A T F O R M S A N D D Y N A M I C S . THE BASIC ENGINEERING OF PUBLIC TRANSPORTATION MEANS (PLANES, BOATS, BUSES, TRAINS) AND PRIVATE TRANSPORTATION MEANS (CARS, MOTORBIKES, TRUCKS) IS AN ESSENTIAL TOOL THAT THE STUDENTS NEED IN ORDER TO PROPERLY ASSESS THE NEEDS OF THE DIFFERENT TRANSPORTAIONS MEANS AND ADDRESS THEM C O R R E C T L Y I N T H E D E S I G N P R O C E S S .

P U B L I CT R A N S P O R T

P R I V A T ET R A N S P O R T

E R G O N O M I C S


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Maranello Design Academy Course 2014

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