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Course Policies and Syllabus

MAR 2101 Social Media Marketing

Instructor Information

Instructor: Diana Joy Colarusso, MBA Title: Professor Office: Daytona Campus, Bldg. 200 Room 416 Office Hours: See hours posted in class. Also by appointment Phone: 386-506-3603 Fax: 386-506-4492 Email: please use the email under “classlist” which is:

dianajoy.colarusso@daytonastate.edu

Department Homepage:

https://www.daytonastate.edu/dept_directory_bus/index.html

Course Description

Social Media Marketing is 3 credit hours. An in-depth review of the impact that social media has had on marketing. The focus will be on developing an effective marketing plan using social media. This course also helps develop the general education outcomes of (1) critical/creative thinking; (2) communication; (3) cultural literacy; and (4) information and technical literacy.

Minimum Technical Requirements

Students enrolled in this course must be able to: ▪ Use all required features of Falcon Online such as discussion boards and Assignments ▪ Send and receive attachments by e-mail ▪ Create and submit files using Microsoft Word processing or Excel spreadsheet programs ▪ Create, edit, and present using programs such as PowerPoint or Prezi

Student Learning Outcomes

Upon completion of this course, the student will be able to: 1. Analyze how social media has impacted marketing activities. 2. Identify various social media platforms and their strategic benefits.

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3. Describe how companies use social media to engage consumers and create brand awareness. 4. Evaluate a social media marketing plan.

Class Format

Important note on NON ATTENDANCE: To attend this class you must complete a Self-Introduction discussion. If you ae receiving financial aid failure to post to this discussion will result in your being marked for non-attendance. Complete the online required self-introduction non-graded discussion for College attendance purposes at the start of the semester by the date in the class schedule. If you do NOT complete this by last day of “add/drop” YOU WILL BE DROPPED from the course AS NON_ATTENDING . This class is primarily offered as ONLINE. (Please note: The course is delivered fully online even when you are enrolled in the half and half physical class.) All assignments, course content and exams are found online. You access the online part of your DSC classes by going to: https://www.daytonastate.edu/online/index.html and then clicking on the login to online button. (A new window will open which you should bookmark.) Or you may use this link: https://class.daytonastate.edu . To login: User name is your first initial; followed by your last name and then the last three digits of your student ID number (no caps and no spaces) the password is the date of birth MMDDYY (six digits). If you cannot log into the course, please call the FALCON help desk at 386- 506-3950.

Required Textbook(s) and/or Materials

Required Text: ISBN 9781305502758 Text name: Social Media Marketing: A Strategic Approach Author: Barker, Bormann and Neher. Edition: 2nd Edition Publisher: Cengage Learning From Cengage about their new program: This course will utilize content available from Cengage. You have the option to purchase access to your materials through Cengage Unlimited —a digital subscription service. With Cengage Unlimited you can access ALL Cengage materials you are using in ANY other courses using a Cengage book along with a library of e-books, study guides and reference materials. Cengage Unlimited costs as of the fall 2019 semesters were: $119.99 for one term (four months), $179.99 for a multi-term (12 month) subscription or $239.99 for a multi-term (24-month) subscription.

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FYI when your subscription ends, you can choose up to six e-books to retain in your virtual locker for an additional 12months. Book and access code information and purchasing options are available for the College Bookstore. This is the link to Daytona State College Bookstore (http://www.DaytonaStateShop.com) where you can find the location/days/hours of local DSC bookstores or order books and materials online. Some students prefer a hard copy of the book which they can order directly from the publisher. IMPORTANT NOTICE: This textbook is part of the new subscription option provided by the publisher (Cengage). This would provide you with an e-book, which has an option for a hardcopy rental for an additional $7.95. There may be used hard copies from previous semesters your classmates maybe selling around campus. Lastly, you still have the option to buy the hard copy textbook at the book location of your choice. We are NOT using any required access code materials.

Optional Materials

You will not need any other materials for the class other than those noted above under the books / materials section.

Equipment and Supplies

You will need a reliable internet connection as well as a computer capable of downloading Office 365 and similar software. In some instances DSC computer labs are available. However, you must contact the Falcon help desk or DSC Computers Lab for more information. DSC computers are available for supplemental use only and are not meant to replace a home computer option. Please refer to the DSC homepage for lab hours of operation. If you have computer problems, please contact the help desk or go to your nearest Daytona State campus to identify hours of operation for on campus computer labs. If DSC computer labs are not available please use your local public library. Recommended: For file storage a flash / jump drive or access to an internet storing site (OneDrive, Google Docs, Dropbox, etc.). A headset to listen to online audio/video will be helpful especially on campus computers.

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Important Links

The College’s primary website is https://www.daytonastate.edu/ here you can access most everything you need to while at DSC.

Classroom Policies

Disclaimer

Teaching policies and regulations for this course are not open for discussion or negotiation. This syllabus has been constructed to be as complete as possible but is by no means a binding document. I reserve the right to alter policies, procedures, and the syllabus as needed. Please utilize the class website regularly as any changes to the course and syllabus will be posted there. Protocols: A business professional behaves their way to success. Think of your online course time as a

business meeting. When you attend a business meeting, you are expected to be on time, up to speed

on the agenda, and ready to participate. While online you will be expected to participate in the free

exchange of ideas and to maintain a climate of civility and mutual respect for the values, beliefs, ideas,

and opinions of others. You will be expected to demonstrate conduct appropriate to a business

professional during online class, team / study meetings, and any outside class activities.

Notes:

1. It is the student’s responsibility to read, understand, and comply with the requirements

outlined in this syllabus.

2. Teaching policies and regulations for this course are not open for discussion or negotiation. This

syllabus has been constructed to be as complete as possible but is by no means a binding

document. I reserve the right to alter policies, procedures, and the syllabus as needed. Please

utilize the class website regularly as any changes to the course and syllabus will be posted there.

3. It is the student’s responsibility to formally drop a course or withdraw from the college. Failure to

do so will result in your receiving a final grade (usually an "F"). The last day to withdraw is in the

current college catalog. However, please talk with me before you drop out of this course.

4. Open and Close: Assignments and exams will have starting (open) and ending (end) dates. You

must complete the task before the close date. Please allow for unforeseen technical difficulties

when scheduling your online tasks.

5. NO electronic devices to record exams are permitted during exams. Detection of electronic

recording devices during exams will result in a zero grade for the exam.

6. Please see the instructor if you would like permission to record the class or any of its content.

7. Assignments that are recycled from another class or plagiarized will receive zero points.

8. If writing assignments are assigned: Students are required to write a statement to attest to the

originality of their work at the bottom of their written work. Work with an Originality/ Turnitin

report rate between 70% and 89% you may NOT earn more than 50% of assignment points. Rates

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over 90% originality will receive zero points for the assignment. It is up to the instructor whether

assignments may be re-submitted.

9. Failure to conduct yourself in a professional manner as stated in the protocols may result in a zero

grade for the assignment or course and possible expulsion.

How to proceed through the course

Start by registering your access code. After registering you should read the selected chapters as assigned in the class schedule. There are multiple chapters covered in the course and for each chapter you will be required to read the materials, use the online content to reinforce concepts, take a practice quiz, stay involved with the on-going discussion on the discussion boards and take four (4) multi-chapter exams. If there are writing assignments use Word and the APA style for in-text citations and reference page is preferred (MLA may be used). If you need help need help with writing or organizing any writing assignments, using APA style, please go

to the DSC College Writing Center. Go to the Library for assistance in researching information for

assignments.

Tip for Success - Come to your online class!!

If you have questions or concerns, please contact me. I want to help you make this course useful, even

interesting!

One important idea: students who do well in the online part of courses enjoy working online and

interacting with others frequently and they do work AHEAD of schedule. Turn in all work early—at least

3 days before the “last day” listed in the schedule to allow for technical or life event difficulties.

READ your textbook. Class sessions and material located in online content are NOT substitutes for you

reading your textbook whether it is digital or hard copy!!!!

Discussion TIP: Please end each post with your first name and use the first name of the person to which

you respond to start the reply.

Discussion TIP: You will note three >>> symbols at the top of the discussion reply box. Place your I-beam

(cursor) in front of the >>> and press enter two or three times. That will create a window for your

response.

Students should plan a minimum of at least three hours of study time per week for each credit hour of class time. That’s nine (9) hours for the typical 3 credit course. Online component: You will find tabs to access key areas of the course. These include the Content, Quiz, Discussion, Assignment, Grades, etc. Please logon to Falcon Online and take the College’s student orientation to learn how to use the online component of our class. Under the CONTENT tab you will find the following learning tools • Stored Syllabus — save to your hard drive. Study it carefully.

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• Class work schedule – print out and follow this carefully • Student Guidelines and samples etc. • Study tools like PowerPoint presentations, links to outside sources etc. Click on the DISCUSION Tab to complete your non-graded and graded discussions as well as to access embedded course support. Post your questions of a non-personal nature to your Instructor there. To access your Exams you will use Connect the links are located under the Content tab. The GRADES Tab is where you will check on your progress in our Falcon class.

Handling of assignments

All assignments must be submitted electronically in either the course Assignment folders, Discussion board or inside the publisher website. The Class Work Schedule is located inside the syllabus and maybe posted individually under the content tab inside the course. It will provide a suggested work schedule for accomplishing the class reading and graded assignments in a timely manner it fosters your successful completion of the course. It will also contain task due dates where applicable. GRACE PERIODS: Grace periods may be offered. Keep in mind using grace periods should be done infrequently. When provided, grace periods are an alternative to makeup work for the student. Grading/Evaluation/Assessment Methods:

Communication

Note: Due to recent pandemic issues, all contact with your Instructor should be initiated first by either discussion board post or by sending an email via Falcon mail (see below). Bring concerns & questions to appropriate class discussion boards or via an email to the Instructor. At the time the availability of physical office hours and any live in-person session is subject to change. To facilitate the best communication you should post or email your instructor first. Discussion posts receive the highest priority in response. Emails determined to be of high importance by the instructor will receive first priority in response. Emails of a routine nature like those best addressed in virtual class discussion will be responded to in a timely fashion. (Please keep in mind the instructor’s physical office hours when leaving phone messages if physical office hours are in place. Your instructor may not have access to the office phone.) Computer graded assignments will post immediately. Contact your Instructor if you need grading done by a particular timeframe. Posted grades are dependent on length of assignment, size of class, and time of semester etc. Late assignments may not be graded until the end of the semester. Weekend

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availability will vary over the semester and the student should assume there is no weekend communication. Microsoft Office 365, with 1TB of OneDrive storage, is available to enrolled Daytona State College

students. Students are provided a college email address that serves as the student’s official source for

college communication. In addition to email, Office 365 provides students with shared calendars, the

ability to create and edit documents online, team sites, and other collaboration tools. Whether you

work on a PC, Mac, tablet or phone, you will have a consistent experience across all of your devices.

The service includes online versions of Word, PowerPoint, Excel, OneNote, and OneNote Class

Notebook. For more information about Office 365, visit the Student Self-Service Help

(http://daytonastate.edu/help/) and click on Office 365 Find Out More.

Safety Guidelines

The student is responsible for following the College’s safety protocols. The student is required to wear a mask in any face to face interactions necessary for the class. The student will be responsible for keeping any College area they may use sanitized per College protocols.

Interaction

You will have one discussion which will simulate the typical in-person class environment and foster interaction with your classmates and Instructor. Readings, assignments and exams are individual tasks.

Children/Non-Enrolled Individuals in Class

Individuals who are not registered in the course are not permitted in the class when in session.

Attendance and Lateness Policy

Be aware that the course schedule is tentative and may shift to allow for changes in emphasis of certain

materials.

The instructor may elect to penalize absences (lack of participation) in online classes based on the usage

/ login monitoring feature within the course.

If the penalty is implemented, you will be notified by email and it will be reflected in your overall grade

as:

1-2 week absences 0 points

3 week absences subtract one full letter grade

4 or more weekly absences subtract two full letter grades

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Attendance

In an online class your online attendance is expected. You should at a minimum log into class two to

three times a week. Successful students generally log in to class every other day. Be aware that the

course schedule is tentative and may shift to allow for changes in emphasis of certain materials. The

instructor may elect to penalize absences (lack of participation) in online classes. If lack of attendance

(participation) is elected to be enforced the instructor will post a notice with the associated

consequences online.

Financial aid students who stop attending this class will be withdrawn from the class and receive a final

grade of W1 (Withdrawn). Attendance includes participating in online or face-to-face environments as

required.

Late Work/Make-up Work and Exams

Penalties: Late assignments are given at the discretion of the Instructor and may not earn higher than a B grade. The instructor reviews all late or makeup work on a case by case basis. Assignments may be turned in early however; grades may not post until the close of the assignment. Late assignments will be graded by the end of the semester. Participation assignments may not be made up, and cannot be uploaded to the assignment folder. Exams missed during the open/ close range will be made available (see class schedule) for those with remaining attempts. The instructor reserves the right to penalize those tests by limiting the grade from “A” letter grade. GRACE PERIODS: Grace periods may be offered. Keep in mind using grace periods should be done infrequently. When provided, grace periods are an alternative to makeup work for the student.

Classroom Etiquette

Please see the class protocol section above. Participation points can only be earned by participating! Successful students stay engaged in their classes, post frequently, read other students’ posts and follow the class work schedule. Students who do not log in to class regularly (2-3 times / week) generally do not score well.

Evaluation/Assessment Methods

The evaluation assessments (participation, assignments, exams etc.) for the course are tied to the course student learning outcomes and can be found in the actual assessments discussions online. Exams and homework assignments assess all the course learning outcomes.

Grading Policy

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The evaluation assessments (participation, assignments, exams etc.) for the course are tied to the course student learning outcomes and can be found in the actual assessments discussions online. Exams and homework assignments assess all the course learning outcomes The following are descriptions and rubrics for typical assessments: Grades are based on overall points accumulated from assessments like class participation/attendance, discussions, assignments, quizzes, project/ paper, and exams. Some assessments maybe hosed on Falcon online and some on publisher websites.

EXAMS

Exams assess all student learning outcomes.

There will be four (4) scheduled exams. Each two-attempt / one-hour exam will have 25 multiple

choice questions. Each exam is worth 150 points for a total of 600 points. Exams open throughout the

semester as noted in the class schedule. Open exams can be taken early but they do have

recommended “close out dates” and may have a grace period. You will need to take the exam(s) prior

to its last close / due date or grace period date where available to earn points. Scores may not be

available until after the exam closing date. The timer starts the minute you open the test, save your

selected answers as you work and submit them when you are finished. The answers are automatically

submitted at the end of the hour so it is important that you finish before the time is up. Publisher

exams have a feature to challenge any questions by the student. You will still need to submit the exam

within the allotted time period.

Social Media Marketing Project:

Students will prepare a Social Media Marketing Project worth 200 points. Specifications (Guidelines) on how to prepare and what to include in your project will be found online under the ‘content tab’. Synopsis (Overview) of Project: Students will prepare a Social Media Marketing Project in PowerPoint (preferred) (or MS Word) using APA format that compares and contrasts the social media marketing project of two organizations in the same industry. Students will provide an overview of the two organizations along with its goals and competitive strategy. Students will identify types of social media used, best practices, benchmarks, analytics for success, target markets, integrated marketing communications (IMC), and social media strategies for each organization. Students will identify through research which company is more successful in its social media marketing and why. Students are required to write a statement to attest to the originality of to their work at the bottom of their work.

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Cautionary NOTE: Projects with a Turnitin rate higher than 70% may NOT earn more than 50 points. Projects with 90% or higher will earn NO points. It is up to the instructor whether projects may be re-submitted. Projects may not be re-cycled in part of whole from another class. Late Projects may be placed in the late assignment folder. Project penalties will be determined on a case by case basis and late projects may or may not earn higher than a “B” (240 pts.) at the discretion of the instructor.

DISCUSSION FORUMS:

Find the discussions by clicking the discussion tab. There are both graded and non-graded discussion forums.

NON-GRADED DISCUSSIONS:

The non-graded discussions include the self- introduction for attendance purposes. They may also include embedded support centers like the Library and Writing Center. In fully online classes there are Question and Answer boards where you can post questions to your Instructor or classmates and a discussion serving as the class virtual classroom. Under the discussion tab there will be a Let’s Talk Virtual Classroom discussion which represents our virtual classroom for online classes. Think of this discussion area like a physical classroom lecture. Here I will engage with you on a regular basis. I will post commentaries, videos, and articles that are relevant to our course topic like what I would cover in a physical classes. I expect you to engage with me on this board throughout the course.

THE GRADED DISCUSSION FORUM

THE GRADED DISCUSSIONS contains TWO (2) types for a total of three (3) topics. There are 2 participation discussions and one research discussion. Your participation in this forum is necessary for you to receive ANY points for Discussion Participation. There will be a beginning date and ending date for each topic. You can post as many comments to the GRADED DISCUSSION FORUM as you wish during the range of dates each forum is open. You are required to read the postings of the other students. Late submissions will not be awarded points. Post your responses as early as possible, monitor your posting, and respond to everyone who responds to you about your topic prior to the last day of the discussion. Discussions MAY NOT be re-cycled from another class and will earn NO points. You must create posts in your own words. Do not copy and paste articles. Make sure you use quotes when taking verbiage from an article. General Pointers for Discussions: The quality of your discussion contribution is more important than the quantity of postings. However, one or two sentences written on a discussion topic is usually not sufficient to demonstrate active participation. It is suggested you try to avoid comments “straight from your text”. It is recommended that you use your text, other books, and comments from professionals in the field, and Internet research to

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supplement your posts. Make sure you read other learners’ posts before posting on a topic. Try to add some “value” to the comments already posted. Your post should use an essay format with introduction, body and conclusion. Sources: The source information included in your post could be a library database article or web address of a site(s) related to the topic in your post. Web sites cited must contain active links and posts would include your summaries or quotes of the information from that source(s). In addition to your researched post to the topic, you must reply to classmate primary posts to continue the discussion. DO NOT POST SOMETHING THAT HAS ALREADY BEEN POSTED BY ANOTHER LEARNER. DO NOT JUST COPY AND PASTE AN ARTICLE.

DISCUSSION GADING RUBRIC (grading criteria)

PARTICIPATION DISCUSSIONS:

There are two (2) participation discussions. These discussions will focus on Social Media platforms. You

will be required to make a post with a research support link and to respond to at least three classmate

responses. You will write a minimum of 200 words per you post and at least 100 words in your three

replies. See the discussion board for specific instructions and topics. This is a participation discussion so

no make-ups are allowed.

RESEARCH GRADED DISCUSSION:

Graded Research Topic Discussion: will serve as a capstone writing assignment. In this RESEARCHED

discussion you will demonstrate the knowledge you gained from the course. It is worth 100 points.

Please see the grade rubric for specific criteria. Please read the specific instructions located online. Make

sure you compose a post that is similar in length to an essay. You should have at least three well

developed paragraphs at a minimum. You should provide data to support your recommendations where

possible. You should conduct internet research prior to writing your post. Use ideas learned from your

social media marketing project.

To earn with the range:

90 to 100 points:

▪ Provided information that is clearly related to the topics and added new concepts or ideas in

essay format.

▪ Your post includes at least one or more supporting source. (See above for details.)

▪ You replied to every student who writes to you.

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▪ You are required to reply to at least three different classmates’ posts. EACH reply must be

supported by one or more article(s).

▪ Your postings are presented clearly and demonstrate both professional vocabulary and writing

style.

80-89 points:

▪ Provided information clearly related to the topics. In at least substantial paragraph format.

▪ Your Post includes at least one or more supporting details. (See above for details.)

▪ You replied to every student who writes to you.

▪ You are required to reply to at least two different classmates’ posts. [with or without article

support].

▪ Your posts are presented clearly and demonstrate both professional vocabulary and writing

style.

1-79 points:

▪ Provided information clearly related to the topics. At least a few sentences.

▪ Your post included at least one or more supporting details.

▪ You may or may not have responded to classmates’ posts, or you have minimal to no interaction

with them.

▪ In addition, you interacted with at least one other classmate by responding to their posts [with

or without article support].

▪ Your post(s) are presented clearly and demonstrate both professional vocabulary and writing

style.

0 points

▪ NO POINTS will be awarded to postings not related to the topics, unclear postings, or postings

simply agreeing or disagreeing with other students. Postings and responses are single or two

sentences long.

Grading Policy:

A point system will be used based on 1,000 points. Grades are based on overall points accumulated

earned from any of the following sources: class participation/attendance, assignments, discussions,

bonus opportunities, paper, publisher content and exams.

YOUR GRADE for the course:

You check your progress in the course by accessing the GRADES Tab online. No Grades for assignments

will be posted to your grade-book until after the closing date of the assignment. Grading may take up to

a week during the semester depending on the size of the class and assignment to be graded. End of

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semester grading may take longer. Late assignments may not be graded until the end of the semester. If

you require a grade by a certain time period, please notify your Instructor. Exams will post shortly after

you complete them.

In addition, in most programs (certificates and degrees) to successfully complete the course you will need to earn a grade C (700 points) or higher. Points per Task:

Task Points

1 Research Discussion @ 100 points 100 2 Participation Discussions @50 points 100

4 Exams @ 150 points each 600

Marketing Project 200

Participation / Bonus Incentives at discretion of Instructor

TOTAL Points Available 1000

Grading Scale:

Number of Points Earned Percent Grade

900-1000 90% - 100% A

870-899 87% - 89% B+

800-869 80% - 86% B

770-799 77% - 79% C+

700-769 70% - 76% C

670-699 67% - 69% D+ 600-669 60% - 66% D

0 – 599 0% - 59% F

Incomplete Policy

An Incomplete (“I”) grade is assigned at the instructor’s and department Chair’s discretion, and requires the student to sign an agreement that outlines the work needed to receive the final grade. To be eligible for an Incomplete the Business department guidelines states: An incomplete grade will NOT be given UNLESS the following criteria are met: • A request in writing is submitted to the instructor prior to last three weeks of class, • All written assignments and exams were completed at that point in time, • The student has a grade C or higher at that point in time. It is incumbent on the student to complete the remaining assignments before the Incomplete automatically converts to the grade of F, which is 45 days following the end of the term in which the I grade was assigned.

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Class Schedule

Is found at the end of this syllabus.

This section covers DSC provided content:

Class Withdrawal Process

Students can withdraw from this class prior to the date listed in the Academic Calendar. It is not

necessary to have approval from the instructor to withdraw from the course, but you should discuss the

situation with the instructor prior to any action. Many times issues and concerns can be resolved with

communication. Please review the Refund/Repayment Policy in the current college catalog and also

check with the Office of Financial Aid to determine how the withdrawal might affect your current and

future financial aid eligibility. The steps for withdrawal from a class can be found on the

http://daytonastate.edu/help site under Enroll/Register for Classes, Drop Classes.

Reinstatement Procedures and Instructions

Students who are dropped from a class due to non-payment, non-attendance, or other process and wish to be reinstated should make a request via email to the appropriate department chair. Students are advised to speak to with Enrollment Services to ensure the reason for the drop is resolved. More information can be found on the following webpages:

Procedures (http://daytonastate.edu/recreg/reinstatement.html)

Instructions (http://daytonastate.edu/recreg/reinstate.html)

Sensitive Materials

Course content aims to enable students to reach course goals and objectives. As such, students may be

introduced to a wide range of topics and ideas that differ from familiar understandings and

beliefs. Some content may be considered sensitive or offensive or disturbing (or all of the above) by

some students.

Attendance

Students who stop attending this class will be withdrawn from the class and receive a final grade of W1

(Withdrawn). Attendance includes participating in online or face-to-face environments as required.

Student Rights & Responsibilities

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Students are responsible for reading and following all college policies outlined in the current Student Handbook. Some of the most important are summarized below. The Handbook can be accessed at the DSC Academics page (http://www.daytonastate.edu/academics.html) under “Student Resources.”

Academic Integrity

In order to preserve academic excellence and integrity, the College expects you to know, understand, and comply with the Academic Integrity Policy, which prohibits academic dishonesty in any form, including, but not limited to, cheating and plagiarism. The grades you earn must be based upon your own work and must accurately reflect your own knowledge and skills. An instructor who finds that a student has violated Academic Integrity may apply an academic consequence ranging from a zero percent for the assignment, up to and including failure for the entire course. Violations may be reported to the academic department chair for review and/or referred to the student disciplinary process for appropriate disciplinary resolution. Visit the DSC Academic Integrity page (https://www.daytonastate.edu/academicintegrity/) for more information about Academic Integrity and the appeal process.

Honor Pledge

I, as a member of the DSC community, pledge that I will neither give nor receive unauthorized aid in my work nor will I present another’s work as my own, nor will I tolerate anyone who does. View the Honor Code (http://www.daytonastate.edu/academicintegrity/honorcode.html) for more information. Self-plagiarism: Discussions, projects and papers MAY NOT be re-cycled from another class and will earn NO points. If you reference your own work from previously done task yo must site it. You may not use a completely completed assignment you completed for another class. You must create posts in your own words. Do not copy and paste articles. Make sure you use quotes when taking verbiage from an article.

Support Services

Counseling and Accessibility Services

Counseling and Accessibility Services (CAS) provides tools and resources to students with documented disabilities. Students who self-disclose a disability and provide the required documentation to the CAS Office can receive confidential and reasonable accommodations to assist in their academic success. If you need accommodations, please contact the CAS Office at (386) 506-3238. To call Florida Relay dial 7-1-1, or the appropriate toll-free number: 1-800-955-8771 (TTY), 1-800-955-8770 (Voice). Counseling Services are available on campus to help students by providing confidential short-term counseling and linking them to local community mental health professionals for long-term assistance when needed. Please call (386) 506-3038 for more information. Visit the Counseling and Accessibility Services web site (https://www.daytonastate.edu/cas/) for more information.

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Veterans

If you are currently serving or have ever served in the U.S. Military, please feel free to visit the Veterans

Center in the Building 100, Room 205 for any assistance or phone 386.506.3065. Please visit the

Veterans Information page (https://www.daytonastate.edu/admsvet/) for more information.

Academic Support Center

The Academic Support Centers (ASC) assist students on every campus to achieve their potential by

providing the resources they need to become successful, independent learners. Visit the ACS web page

(http://www.daytonastate.edu/asc/ ) for more information or email ASC@DaytonaState.edu.

Writing Center

For assistance with all stages of the writing process please visit the Writing Center (appointments

recommended) www.daytonastate.edu/cwc

Library and Research Services

The Daytona State Library offers a variety of services and resources to support your academic success. Visit the library website (http://library.daytonastate.edu/)

Technical Support

Tech support is available for FalconMail, printing, web usage, Falcon Online, and more. Students may

call 386-506-3950 or e-mail Helpdesk@daytonastate.edu. Information can be found on the Student

Self-Service Help page (http://daytonastate.edu/help/) under Tech Support.

For Falcon Online 24/7 support of course tools, view the Help/Resources on the Falcon Online navbar or

call the Helpdesk at 386-506-3950, option 2. General Help information for Falcon Online can be found

on the Student Self-Service Help page (http://daytonastate.edu/help/) under Falcon Online Technical

Help.

Safety on Campus

Daytona State College has a mass notification system, DSC Alert. It’s a multi-modal mass notification

system that enables DSC to quickly send critical information to the College community via text, phone,

and email during an emergency. Students also may receive non-emergency (outreach) communication

including information on Registration, Financial Aid, College events, and other messages intended to

make the enrollment process easier and improve your DSC experience. All DSC students are

automatically opted into DSC Alert when they begin classes and will receive this service at no charge.

After enrolling at DSC, you will receive an email at your DSC email address letting you know that the

system has been activated and providing the link to the page where you can set up your account and

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select which types of outreach communications you would like to receive. The link is

https://dsc.bbcportal.com.

Once on the page, click the Sign Me Up! link and follow instructions to set up your account. Please use

your DSC email address with the first_last@daytonastate.edu format. If you don’t do anything, you are

automatically opted in, but we encourage you visit the webpage to ensure that your account is set up to

your preferences.

It's also important to keep your phone number current in the DSC system. To update your phone

number, log in to your MyDaytonaState page and select My Profile > Campus Personal Data > Phone

Numbers.

The Center for Men and Women

CCAMPIS-(Child Care Access Means Parents In School) assists eligible students with child care; New

Directions: Access to financial assistance for tuition, books, uniforms, and/or equipment for single

parents, displaced homemakers, single pregnant women, or those considering a non-traditional

career; Lending Library: A limited library of textbooks available for loan; Clothes Closet: Students can

achieve a professional image for job interviews and employment; Falcon Fuel: Free light snacks for

students to fuel up and go! Homeless Student Services: College and community resources and referrals

to help students stay in school. Health Services: Connections to local Health Care providers for DSC

students and their children.

Visit the Center for Women and Men web site (www.daytonastate.edu/centerforwomenandmen) or

call (386) 506-3068.

Course Schedule

Note: The below class work schedule will serve as a guide for both the instructor and students to help

guide them through the course. However, at the discretion of the instructor, the schedule could be

adjusted during the semester to accommodate unforeseen circumstances.

Week of Chapter Deadlines (unless noted otherwise is the END of the week Monday at midnight.

(1) Aug 24 Chapter 1—Why Social Media Chapter 2—Goals and Strategies

The Self Introduction opens. You must complete your intro post by 8/21 (for attendance) NO Extensions on this! Start Graded Discussion A Exam 1 on CH 1, 2, 3 open

(2) Aug 31 Chapter 3-Identifying Target Audiences Chapter 4—Rules of Engagement for Social Media Marketing

Take Exam #1 (Exams 2, 3, 4 open) Graded Discussion A CLOSES 9/4 Start work on Discussion B

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Reminder: you should start work on your plan (use Guidelines for SM Project located under content)

(3) Sep 7

Chapter 5—Social media Platforms & Networking Sites Chapter 6—Microblogging Chapter 7 - Content Creation and Sharing: Blogging, Streaming Video, Podcasts and Webinars

Complete Exam #2 Exam 1 closes 9/7

Work on project Project Due 9/18.

Reminder: you should finish your plan (use Guidelines for SM Project located under content)

(4) Sep 14 Chapter 8—Videos Marketing Chapter 9 –Marketing on Photo Sharing Sites Chapter 10—Discussion, News, Social Bookmarking and Q&A sites

Finish & upload your Social Media Project this week! Submit Project by 9/18 Complete Discussion B Work on Research Discussion (100 pts) closes 9/28

(5) Sep 21 Chapter 11 - Content Marketing: Publishing Articles, White papers and E-Books Chapter 12—Mobile marketing on Social Networks

start on Research Discussion Discussion B closes 9/21 Take exam #3 Exam 2 closes 9/21

(6) Sep 28 Chapter 13— Social Media Monitoring Chapter 14—Tools for Managing the Social Media Marketing Effort

RESEARCH Discussion CLOSES 9/28 Take exam #4 closes 10/11.

Last day for late assignments 10/5 NO exceptions on these dates!!!

(7) Oct 5 Chapter 15—Social Media Marketing Plan

Take exam #4 closes 10/11. Make-ups for Exams 1, 2, 3 close 10/10

(8) Oct 12 Final grade submissions 10/13. This date cannot be extended!!!

Last day of semester 10/15