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How to use social media to enhance your speeches

Alan Stevens FPSA PSAE

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Alan Stevens FPSA PSAE

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Alan Stevens FPSA PSAE

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#maps11Part One:How to enhance your speeches using social

media

• Tweet them in real time

• If no Internet - use SocialOomph.com to schedule in advance

• If Internet available, use slide-driven tweets– Keynote Tweet (Keynote on Mac)– Autotweet (Powerpoint on PC)

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How to enhance your speeches using social media

• Tweet them in real time• Encourage interaction

– Use a hashtag (#maps11)– Start using the tag before the event– Keep using the tag after the event– Respond to questions before and after

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How to enhance your speeches using social media

• Tweet them in real time• Encourage interaction• Provide slides for user download

– Slideshare.net– Dropbox.com– Yousendit.com

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It’s not a 40-minute speech

• It’s a month-long relationship

• (or much more)

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Part Two:How to get more business using

social media

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How social media works

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How social media works

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How social media works

•Listen•Note •Act

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Twitter

• Listen for opportunities

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Twitter

• Listen for opportunities– Use alerts

• Twilerts.com • Tweetalarm.com

– “call for speakers”– “conference announced”

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Twitter

• Listen for opportunities– Use alerts– Use Twitter search

• "keynote speaker" ? -http• “leadership” ? -http

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Twitter

• Listen for opportunities• Use your profile

– Include keywords– MAPS, Speaker, Trainer

• A photo, not a logo

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Twitter

• Listen for opportunities• Use your profile

– Include keywords– MAPS, Speaker, Trainer

• A photo, not a logo• Link to a landing page

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Twitter

• Listen for opportunities• Use your profile• Demonstrate your expertise

– Answer questions– Run a Twitter “clinic”

• #prclinic– Helps people

– Demonstrates expertise

– Discovers peoples’ needs

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Twitter

• Listen for opportunities• Use your profile• Demonstrate your expertise• Ask for help

– Surveys– Opinions – Specific questions - places, companies

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Twitter

• Listen for opportunities• Use your profile• Demonstrate your expertise• Ask for help• Promote other speakers

– Recommend– Curate lists

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Twitter

• Listen for opportunities• Use your profile• Demonstrate your expertise• Ask for help• Promote other speakers

– Recommend– Curate lists– Create a daily paper - paper.li

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Facebook

• Create a business page• Link to Twitter • Encourage interaction• Publish only business images• Create apps• Give benefits

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LinkedIn

• Create a full profile• Decide your linking policy• Use the advanced search• Join relevant groups

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Blogging

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Blog regularly

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Internet radio and TV

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Using Audio

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Using Video

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Quora.com

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EmpireAvenue.com

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Klout.com

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Alan’s 7 Social Media Tips

• Always:1.Be polite

2.Be helpful

3.Be consistent

4.Listen before you speak

5.Don’t over-market yourself

6.Engage in conversation

7.Have a picture, bio and landing page

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Thanks for listening

Twitter: mediacoach

Web: www.mediacoach.co.uk

Email: alan@mediacoach.co.uk

Phone: +44 20 8220 6919

Skype: mediacoach