Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick...
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Transcript of Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick...
![Page 1: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/1.jpg)
Maps, Climate Change, and Mediated Knowledge: Mass
Media and Uncertain Science
Stephanie Deitrick
School of Geographical Sciences
Arizona State University
Presenter: Rob Edsall
University of Minnesota
November 2009
![Page 2: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/2.jpg)
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Media and Science
• Understanding of science increasingly important as public policy is increasingly effected by science
• Public knowledge often comes through media, not scientific publications or direct involvement in research activities
• Complex, uncertain results are distilled into seemingly certain facts through combination of language, images, graphics and maps– Often avoid explicit inclusion of uncertainty or
contextual information
![Page 3: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/3.jpg)
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Media and Climate Change• Media has played role in climate change dialogue
between science, policy and the public– Emotional images, bleak futures, certain futures
• Influences public action and opinion in mitigation and adaptation
• Public risk perceptions, and awareness, are shaped (to some extent) by this mediated knowledge
![Page 4: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/4.jpg)
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Media and Science
• Most recent, compelling or dramatic discoveries and futures
• New results presented as the new “facts”
• Visual representations create certainty from uncertain science
• Constant conflicting views often results in mistrust of science or scientific findings
![Page 5: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/5.jpg)
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Graphic Communication of Science
• Mediate assessment, validation, and dissemination
• Powerful because they are persuasive:– Absolute (abstract to fixed patterns)– Quickly convey overall impressions– Scalable (view what may be otherwise
unknowable)– Can be combined
![Page 6: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/6.jpg)
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Visual Science
• Graphs
http://www.masternewmedia.org/news/2006/11/20/global_warming_and_climate_change.htm
![Page 7: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/7.jpg)
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Visual Science
• Diagrams
http://www.global-greenhouse-warming.com/graphs-diagrams-of-global-warming-and-climate.html
![Page 8: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/8.jpg)
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Visual Science
• Pictures
![Page 9: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/9.jpg)
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Visual Science• Maps
![Page 10: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/10.jpg)
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Visual Science
• Montage
http://www.nytimes.com/2006/06/20/science/earth/20sea.html?scp=7&sq=climate+change+maps&st=nyt
![Page 11: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/11.jpg)
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Media and Science
• Human drama and “stories of interest” catch media attention
• News focus on science if there is a story to tell
• Visual representations provide easy, clear, persuasive methods to communicate complex science
![Page 12: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/12.jpg)
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Media and Maps• Looking to the Future
![Page 13: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/13.jpg)
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FINGERPRINTS: Direct manifestations of a widespread and long-term trend toward warmer global temperatures
Heat waves and periods of unusually warm weather Ocean warming, sea-level rise and coastal flooding Glaciers melting Arctic and Antarctic warming
HARBINGERS: Events that foreshadow the types of impacts likely to become more frequent and widespread with continued warming.
Spreading disease Earlier spring arrival Plant and animal range shifts and population changes Coral reef bleaching Downpours, heavy snowfalls, and flooding Droughts and fires
![Page 14: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/14.jpg)
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Media and Maps
• Close to home
![Page 15: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/15.jpg)
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Maps and the Media
• Conflicting View and Contradictions
![Page 16: Maps, Climate Change, and Mediated Knowledge: Mass Media and Uncertain Science Stephanie Deitrick School of Geographical Sciences Arizona State University.](https://reader038.fdocuments.in/reader038/viewer/2022110207/56649d435503460f94a1f233/html5/thumbnails/16.jpg)
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Maps, Visuals and Media
• Maps in media evocative and persuasive
• Impression that science is certain and exact
• Constant conflicting views often results in mistrust of science or scientific findings
• Increased presence of science in public policy, encourages for effective methods of communicating context, risk and uncertainty