PowerPoint Presentation

From Here to There and Everywhere in Between

Overarching comments need to apply correct branding throughout.

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Whos MapQuesting it?

Add B2C logo on left side and B2B logo on the right and give the slide better spacing2

Definitely Should Have a couple of minutes slash on the launch of the new MapQuest.com (brand) and key talking points on why its bigger and better than ever

Not Your Dads MapQuest

Redesigned and updated maps and map styling

Enhancements to our Find Places feature

Compare allowing users to view and sort through multiple modes of transportation

Integration nationwide with Uber and car2go

Split screen left is B2C brand (show new desktop & mobile on devices), right is B2B brand

Purpose of slide: MapQuest isnt what you think it is anymore3

MapQuest + DeveloperAll Your GeoSpatial Needs. One Subscription.MapQuest serves clients in 6 main areas of location-based solutions in one easy-to-use self-service platform.ROUTINGRobust routing APIs, matrices, and spatial services

GEOCODINGIndustry-leading solutions driven by accuracy

MAPSCustomizable, solutions-based map APIs

SEARCHSophisticated, location-based search

DATAEasily upload and store custom geospatial datasets

TRAFFIC APITraffic flow. Incidents, and construction information.

MapQuest + Business slide update w/ new branding (logo), show MapQuest + Developer site screenshot (combine with SLIDE 6), add icon and description for Data Manager4

AOL INC. PRIVILEGED & CONFIDENTIAL

Coming Soon: New Mapstyles

MapQuest + Developer API Solution Stack: Map Styles

B2B logo needs to be added. This is a good design example for the rest of the deck5

MAPPING & TRAFFIC SOLUTIONSData provider for real-time traffic & mapping providers productsDATA SOLUTIONSData licensing offering that complements and/or enhances clients existing location dataLOCATION ANALYTICSProvide insights leveraging MQs behavioral data to help provide insights & recommendations to solve clients needs ADVERTISING SOLUTIONSRanging from Location-Driven Targeting to Ad Effectiveness to Data Decoration

Provide best-in-class location-based intelligence solutions that leverage unique location data on user behavior & platforms to any businessVision

Needs B2B brand applied and a cleaner visualization of these 4 pillars of our location offering6

HouseholdMapQuest + Location Data EcosystemNon-HouseholdConsumerNeighborhoodEnterprisePOIsSources Key Behaviors User Level = Value GenerationSearch & RoutesLocationOTA & Business ListingsMapping & TrafficLocation IntelligenceAdvertising

SourcesKey BehaviorsUser LevelValue Generation++=

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LAATLCHIUSADCPHIMHTNBaltimore, MD 8-9AMWith 17MM+ Mobile Web & App Users, collecting location data every sec (up to 850MM data points per day), MapQuest understands where users go from here to there and everywhere in between.MapQuest + Location: Unique First GPS Location Data

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Home DepotPurple: routes starting from Home DepotBlue: routes ending at Home Depot

Users movement from/to a Home Depot

Users movement from/to IHG Hotels

MapQuest + Location: Understanding PatternsWith our precise location data along with how often we collect it, MapQuest is able to show how users are coming from and going to various POIs.

Clean up, add B2B branding

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Trips (Average Speed)Dwell (Speed < 5 miles per hour)Location: Tysons Corner Area Location: Tysons Corner Area

MapQuest + Location: Understanding DwellLeveraging the speed data we collect (GPS and lat/long) coupled with our road segments data, we can determine whether someone is actually visiting a location or just sitting in traffic.

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TrafficVisitsPOINon-POIStop and GoStop and DwellAll Dwell Classified

MapQuest + Location: Dwell Classification MatrixLeveraging the speed data we collect (GPS and lat/long) coupled with our road segments data, we can determine whether someone is actually visiting a location or just sitting in traffic

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Dwell ClassificationThe dwell events recorded for a single device are clustered, and assigned to 1 of 4 a cluster categoriesCategories used to find either traffic dwells or visit dwell useful for add targeting and traffic service

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MapQuest + Location: Visitation InsightsLeveraging our eAddressable dBase along with 3rd Party data sources, MapQuest can give insights on the types of people visiting a specific location along with other related interest.

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MapQuests Location Decoration Service (Q4 2015)No Geocoder? No POI database? No GIS Engineers and Data Scientist? No problem! Our location decoration service raw location data and turns it into insightful location intelligence.

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Retail Case Study

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Mobile & Tablet UserscomScore Mobile Metrix% of Total UsersNovOctD pptFemale67%59%8pptFemale 35+40%33%7pptAffluent36%34%2pptFemale 35+ & HHI $60K+33%27%5pptFemale Affluent24%19%5ppt

Retail: Holiday Shopping Season Behavior

Sources: comScore Mobile Metrix, MapQuest Internal

Retail: Holiday Shopping Season Behavior

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Sources: MapQuest Internal, Spearman Correlation (80% or higher)

Retail: Holiday Shopping Season Correlation AnalysisTo help identify opportunities between different types of retail, we can see potential opportunities based on visitation behavior that can be leveraged for retail marketing/advertising purposes.

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Retail & Auto: Holiday Shopping SeasonVisitation data can tell us a lot about consumers buying habits/brand preferences not just between retailers but also between retailers and auto dealers (for example.)

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