Maplewood Chamber of Commerce - Social Media Marketing
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MAPLEWOOD CHAMBER OF COMMERCE NOVEMBER 10, 2009 SOCIAL MEDIA MARKETING Presented by PREA Signature Realty
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Brief overview of Twitter, Facebook, LinkedIn, YouTube, and ActiveRain as marketing tools for business.
Transcript of Maplewood Chamber of Commerce - Social Media Marketing
MAPLEWOOD CHAMBER OF COMMERCENOVEMBER 10, 2009
SOCIAL MEDIA MARKETING Presented by PREA Signature Realty
NEED ASSISTANCE – SOCIAL NETWORKING?
Contact: Ryan Shaughnessy/PREA Signature Realty
Direct: 314-971-4381.E-Mail: [email protected]
STOP TAKING NOTES
HANDOUTS AVAILABLE GO TO TECHNOLOGY TOOLBOX –
WWW.PREASIGNATUREREALTY.COM SEND E-MAIL TO:
SOCIAL NETWORKING STATISTICS
SOCIAL NETWORKING STATISTICS
SOCIAL NETWORKING SITES – THE BIG FOUR
Facebook.com LinkedIn.com
ActiveRain.comTwitter.com
FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING
Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk)
Develop your Brand with Good Content. (Wholefoods)
Develop a Giving Strategy. (Zappos) Remember Social Networks are Social
First and Business Second. Always Focus on Keywords.
FACEBOOK – SOCIAL FARM
Great tool for keeping in touch or reconnecting with family, friends, co-workers, classmates, etc.
Fan Pages / Group Pages Applications Upload Virtual Tours &
Slide Shows Use Updates to
Broadcast Success Stories, Challenges, and More
Read Updates for Leads Publicize Events, New
Listings/Products & Open Houses
SEO Benefits
BUSINESS, FAN AND GROUP PAGES
MARKETPLACE APPLICATION
EVENTS
STATUS UPDATES
LINKEDIN – PROFESSIONAL FARM
Great tool for managing your professional or business network. Profile is set up as resume. Use as recruitment tool, tool to manage referrals, or lead generation tool.
Groups – Participate
in Groups. Q&A – Ask
questions. Answer questions. Connect with other professionals.
SlideShare Box.net
ONLINE RESUME
RECOMMENDATIONS / TESTIMONIALS
SLIDESHARE
TWITTER – GEOGRAPHIC FARM
Good tool for introductions. 140 character messages.
Keys to Twitter success: (1) Brevity – 140 characters
or less. (2) Immediacy – Real Time
Information. (3) Versatility – Send
updates, links, request feedback, send photos with Twitpic.
(4) Wherever – texting or web browser.
Twitter Search – Search bar for keywords. See who is searching for St Louis Realtor. Good tool for finding people who are looking for the services that you provide.
Tweets – Use to messages that suggest profession.
Links – Use links for real estate stories, market information, and other current information.
TwitPic – Use to publicize new listings.
LEAD GENERATION
INTRODUCTIONS
BROADCAST NEWS
ACTIVERAIN – REAL ESTATE INDUSTRY FARM
Largest online real estate community – 148,000 members. Great resource for practice, technology and other tips.
Blogging SEO Developing National
Referral Network
BLOG PLATFORM - INFORMATION
LEAD GENERATION
SEARCH ENGINE OPTIMIZATION
START UP – SAME FOR ALL SOCIAL NETWORKS
Create a profile. Add original content. Adjust your privacy, communication and other
settings. Build your network – introductions and
invitations. Add recommendations and testimonials. Participate in groups, discussions, expert forums. Promote and syndicate targeted content. Focus on your keywords.
SIMPLE SOCIAL NETWORKING RULES
Transparency Honesty Relevance Value Commitment
EFFECTIVE SOCIAL MEDIA STRATEGIES Reference Selling – Use Testimonials/Ask for
Introductions. Advisory Board – Use to Seek Assistance or
Feedback. Mini-Website – Use to Disseminate Information. Expert – Use to Establish Your Expertise. Community Builders – Linking Strategies Recruitment – Build Your Team. Warm Calling – Use to Research and Develop
Opportunities. Thought Leader – Use to Develop Business Referrals.
FINAL THOUGHTS
Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites.
Focus on new media. Text. Audio/Podcasts. Video. Focus on current events. Apply current event to
your industry, practice area, or local service area. Create good content – create the best, link to the
rest. Connect your social or online marketing to your
other marketing and advertising programs.
RESOURCES & LINKS
RESOURCES: Resources: LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029 Lafayette Report: http://activerain.com/blogs/gildedagesales Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/ TrainMe: http://trainme.activerain.com/ LINKS TO ME: Social Networks: LinkedIn: http://www.linkedin.com/in/ryanshaughnessy Facebook:
http://www.facebook.com/people/Ryan-Shaughnessy/585083645 Twitter: PREASignature ActiveRain: http://lafayettereport.com
